Gaël Thomas Email & Phone Number

Lyon Area, France

Strategic marketing :· Re-launching 2 century-old brands (Venilia and Bulgomme) for France, Germany, Austria and Switzerland.· Developing the marketing strategy for the company in line with the Windhager Group objectives (Austrian headquarters).· Overall responsibility for brand management and corporate identity with legal Department. Operational marketing :· Creation and publication of all marketing sales tools (catalog, website, brochures) in line with marketing plans.· Planning and implementing promotional campaigns with sales department.· Product management : new product development (more than 1200 new references launched since 2015 and creation of 3 brand new additional families) & core range management (more than 1 500 skus)· Creating a wide range of different marketing helping tools (display, common database, competitors’ benchmarking, Sharepoint). Management & communication :· Managing three people· Managing relationship with design agencies (trends, POS workfile creation…)· Maintain effective internal communications in France and Austria to ensure that all relevant company departments are kept informed of marketing objectives.

Gennevilliers

- Leading the marketing strategy of the refinish division, 4 premium brands and 3 market segments (car, commercial trucks and light industrial coatings)- Implementing prescribers’ strategy (OEM and Insurers networks)- Building the communication strategy (advertising, direct marketing operations and national promotional plan)

France (South Area)

Managing and developing a Key Accounts portfolio of After Sales bodyshops (+ / € 4.5 million) and Trucks and Industry ( € 1 million)Tracking results, marketing costs and margin optimization (ROI)- Proposing and implementing new monitoring and auditing tools for builders and industry networks - Training local sales forces in these new tools

Gennevilliers

- Raising sales force experience to sell “premium – high value” products and limit margin erosion with promotional campaigns directly to the bodyshop end-users- Implementing the prescribers’ strategy- Working in close conjunction with EMEA Central Marketing, Sales Force, Customer Service and Technical & Training Centre

Marly

- Creating of a brand new marketing structure from A to Z- Launching 9 dedicated brands and private label +/- 1 500 SKUs- Negotiating directly with the central purchasing organization (5 customers for 6 M€)- Prospecting new potential markets at European level (Russia, Spain, Portugal, Italy and Greece)

Moreuil

- Market analysis and new product launches to meet customer needs- Creating and implementing new graphic identity- Implementing web site with new decorating trends

Moreuil

Marketing, Certification Marketing Digital

Marketing, Diplôme De Commerce

Activities and Societies: Président du BDE

Dut Tec De Co, General Sales, Merchandising And Related Marketing Operations