Senior-level, strategic C-suite advisement bringing Marketing, Method + Mindshare to build strong, strategic, sales-aligned marketing teams & programs. Lead, build, and scale marketing programs that fuel revenue results.

Forge strong brand strategy alongside an ensemble cast of storytellers who have excelled in a wide range of professions including feature film production, government, tech, education, and business entrepreneurship, as well as young talent infusing fresh vision in all we do. The result is a multi-layered perspective with one goal: to develop long-term advocates for our partners & tell visually stunning stories that motivate.

Our teams of talented creatives, cinematography professionals, and integrated marketing specialists are trailblazers in digital marketing & advertising solutions. Getting your business noticed across multiple channels is our specialty with high-quality video production, brand planning, social media management, SEO, website & new media design.

Responsible for crafting an annual comprehensive marketing & development plan with targeted goals, objectives, methods, quantifiable outcomes and timelines which will achieve budgeted goals; Directed agency advertising & media buys in Radio, Television, Digital, & OTT mediums; Responsible for securing general operating and capacity building grants; Responsible for developing and monitoring a realistic annual fund budget with realistic revenue and expense projections; Investigate possibilities of program partnerships and strategic alliances that will extend the organization's brand in the community and increase avenues of support; Responsible for writing and submitting new and renewed grants and reports; Responsible for working closely with staff to review program services in order to obtain information for reporting, comply with donor expectations and be aware of programmatic needs for funding to fill gaps or unmet needs of clients; Develop and execute with the CEO a comprehensive communications plan that includes events, media relations, press releases, social networking, Annual Report, website, newsletters, and branding; Responsible for managing and promoting annual events; Responsible with the CEO to grow positive awareness of the organization and strengthen its reputation with clients, funders and the communities it serves; Drive the cultivation of civic organizations, the Board of Directors, corporate, foundation and individual donors.

Work with agency strategists and art directors to develop campaigns, concepts and copy of outstanding quality for print, broadcast, direct marketing, out-of-home, public relations, web, email, social media and other forms of content develop to support the agency's political clients; Develop communications strategies and develops content that helps to build awareness of client brands, products and product benefits and help to meet specific client objectives; Adhere to excellence in concept/copy, helping agency elevate the quality of creative product; Oversee copy content for creative products from inception through completion to ensure the highest level of quality from concept through approval of final files; Research clients' products/services/image and develops strategic yet compelling copy/concepts for assigned projects; Work to ensure copy/concepts work in support of our clients' marketing strategies; Assist in writing proposals, marketing plans, publicity, agency self-promotion, etc., as requested; Participate in client strategy sessions and internal creative input meetings to gain thorough understanding of project scope & contribute to strategic direction; Translate client goals into creative content strategies.

*Execute positive program development relationships for collectively bargained state programs using proven brand management techniques including: --Outreach Planning - Media Strategy- Collateral Design - e-Commerce & Web-Enhancement Strategy - Graphic/Creative Design - Public Relations - Crisis Management - Client Interface Strategy & Partnership Evaluation*Manage and promote statewide Labor-Management program communication operations *Regularly attend State Advisory Board meetings to present findings, formulate goals*Assist in the oversight of the program service deliver*Deploy to conferences/rallies/meetings to promote available programs and recruit participants

*Direct multi-million dollar joint federal/state development & outreach programs*Serve as Agency's PIO*Direct corporate communications & media strategy *Work with media outlets to publish information, such as press releases, brochures, and other materials*Produce & publish mass communications with email blasts and marketing campaigns*Liaison between State & Federal Governments*Direct reporting & evaluation submissions to funding sources*Manage, train, supervise & evaluate team of facilitators in executing training outcomes as defined by federal/state guidelines*Manage grants-finance of programs*Present regular program updates/recommendations to Board of Directors & coordinate with appropriate committee on strategic goals

*Policy making & execution*Build network of political support for executive agenda*Serve as PIO, Brand Manager & Media Relations Manager for administration:--Outreach Planning - Media Strategy- Collateral Design - Website Design - Video Production - Graphic/Creative Design - Public Relations - Crisis Management - Marketing & Branding - Political Communications Strategy*Negotiate passage of legislative & budgetary bills*Coordinate directives between mayor & department executives*Liaison between mayor and legislative body*Direct communications and strategy teams*Represent Administration at formal functions & events *Draft wide-range marketing & promotional programming for municipal branding--Collateral, film series, website www.amsterdamny.gov --Recipient of 2010 NYS Empire State Development Municipal Marketing Best in Class Award *Coordinate community development & volunteer initiatives*Initiate & oversee public-private cooperative initiatives with non-profit organizations and grass-roots organizations