Thom Kennon

Thom Kennon Email and Phone Number

Cultural Economist @ Graph/Theory
New York, NY, US
Thom Kennon's Location
New York, New York, United States, United States
About Thom Kennon

May 2022 I dropped a book: The Big Leap - an Ethics of Insight, Volume 1. Dig it here - https://he.kendallhunt.com/product/big-leap-ethics-insight-volume-i August 2024 - dropped book number two: The Bigger Leap: An Ethics of NextCapitalism. Grab your copy via link in bio.I'm a Practitioner Adjunct, focusing on Business and Marketing Ethics + Impact within my grad and undergrad courses at NYU, YU and as Consulting Director @ YU Innovation Lab. I've added Colby College JanPlan to my yearly rounds, teaching NextCapitalism on the ground and in the room to undergrad liberal arts scholars seeking to make a better world for humans and the businesses who seek to serve them.I founded Free Radicals in 2014 as a loose confederacy of business, communications and technology strategists with over 100 years of combined experience. We work with brands and organizations to help them envision and realize the future of value creation for themselves, their customers, stakeholders and constituents. Please have a read here http://www.freeradicals.marketing for more. I serve as visiting alt strategist & advisor to a range of global and regional communications agencies and strategic consultancies, working directly with businesses and their brands. I live to teach subjects including Brand and Competitive Strategy, Digital Marketing, Social Media and the Brand and Applied Marketing Research as adjunct professor at a range of graduate business school programs.I'm an insights whisperer and spend most of my time trying to inspire the coming generation of similarly attuned strategists of emergent observational research. - - - - - - As inspiration to launching Free Radicals, Thom spent two years as chief strategy and marketing officer at startup social network, Brabble. In January 2011 Thom joined Y&R NY as SVP of strategy to lead the creation of the next generation of integrated brand marketing. He led the transformation of agency thinking and doing around an obsessively behavioral and audience-centric planning model, introducing & evangelizing new tools and practices for briefing, optimization and driving the agency's roster of top tier brand's business results thru freshly integrated marketing.For the Wunderman global network from 2007 thru 2011, was SVP of Strategy and led a global insights generation practice grounded in applied listening. Thom has founded or led three interactive agencies / consulting groups over his career.

Thom Kennon's Current Company Details
Graph/Theory

Graph/Theory

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Cultural Economist
New York, NY, US
Thom Kennon Work Experience Details
  • Graph/Theory
    Cultural Economist
    Graph/Theory
    New York, Ny, Us
  • World
    Cultural Economist
    World Jan 2024 - Present
    “Desiring-machines are binary machines, obeying a binary law or set of rules governing associations: one machine is always coupled with another. The productive synthesis, the production of production, is inherently connective in nature: ... This is because there is always a flow-producing machine, and another machine connected to it that interrupts or draws off part of this flow (the breast-the mouth). And because the first machine is in turn connected to another whose flow it interrupts or partially drains off , the binary series is linear in every direction. Desire constantly couples continuous flows and partial objects that are by nature fragmentary and fragmented.”Anti-Oedipus, Deleuze and Guattari, 1972
  • Katz School Of Science And Health
    Practitioner Adjunct
    Katz School Of Science And Health Sep 2019 - Present
    New York, Us
    I've been teaching a range of master's level courses in business and marketing within the Katz DMM (digital marketing and media) MSc since the Fall of 2019. Each of those courses - Marketing Research, Communications and The Katz Lab in The Heights - is structured around real-world business partners and their projects as semester-long clients. The student teams serve as consultants-in-training, working under my mentorship and guidance, delivering a range of professional level services to our client partners accelerating their business/organizational value-creation.
  • Colby College
    Practitioner Adjunct
    Colby College Dec 2022 - Present
    Waterville, Maine, Us
    Launching Better Capitalism course as part of Colby's Jan-Plan intensive semester
  • Nyu School Of Professional Studies
    Practitioner Adjunct Marketing Ethics + Impact
    Nyu School Of Professional Studies Sep 2020 - Present
    New York, Ny, Us
    Across a range of integrated marketing courses we infuse a strategic ethos of a new marketing praxis --- one grounded in fresh insight informing a more ethical and impactful way for businesses to behave in the world.
  • Nyu School Of Professional Studies
    Adjunct
    Nyu School Of Professional Studies Sep 2010 - Present
    New York, Ny, Us
    Developed and teaches Social Media & the Brand, a course instructing graduate integrated marketing students on how to leverage a new framework, tools, strategies and tactics -- a radical marketing --- to get and keep brand loyalists in the new chaos of a post advertising world. Currently teach Competitive Strategy, Brand Strategy, Digital (aka Radical) Marketing and Social Media & the Brand.
  • The Big Leap
    Founder
    The Big Leap Jun 2021 - Present
  • Free Radicals Llc
    Founder / Chief Radicalist
    Free Radicals Llc 2012 - Present
    A skeptical posse of seasoned provocateurs from the strategy, creative & data science disciplines. #RadicalStrategy answers the toughest questions a business can ask itself - about its brands, its marketing & its value for humans. http://freeradicals.marketing/
  • Agency Pure
    Chief Strategy Officer
    Agency Pure Aug 2014 - Present
    New Orleans, La, Us
    Thom leads brand, advertising, content and channel activation strategy for all Pure clients across a range of categories. Pure - a different kind of marketing agency.www.agencypure.com
  • Yeshiva University Innovation Lab
    Consulting Professor
    Yeshiva University Innovation Lab Jul 2019 - Aug 2024
    Thom was named associate director of the YU Innovation Lab when it was founded in June 2019 and remains an essential force in its accelerated growth helping startups enter the North American market.
  • Yeshiva University Innovation Lab
    Director Of Consulting
    Yeshiva University Innovation Lab May 2019 - Aug 2024
    What - Develop & oversee partner company business acceleration programs in the Innovation Lab. How - Ensure the surfacing of ethical insights and their successful application in creating impact in the world of all our Innovation Lab stakeholders - students, instructors, partner companies and the humans we seek to serve.Why - A better capitalism is possible, maybe.So ... we owe ourselves, and the world, a shot at making it real.
  • Forge
    Co-Founder
    Forge Apr 2017 - Dec 2018
    Forge is unlike any 'platform' created to date. It is a production engine for cities, businesses, organizations and people interested in creating and sharing in a new abundance. An abundance of co-designed value fueling a new marketplace of the many.
  • Rapp
    Svp Strategy
    Rapp Dec 2017 - Nov 2018
    New York, Ny, Us
    Leading the formation of a different type of strategy culture and practice - obsessed with transforming insight into value for humans, brands and the world.
  • Brabble
    Chief Strategy Officer
    Brabble Apr 2012 - Aug 2014
    In a world where brands must be as social as the people they attract, we're going need a bigger, messier, stickier social network to hold it all together. Brabble ... Letting people share whatever they want, with whomever they want, wherever and whenever they want. Letting brands embed value and meaning deep into this real, human media.Everybody wins.
  • Y&R
    Svp Director Of Strategy
    Y&R Jan 2011 - Apr 2012
    New York, Ny, Us
    Creating, leading and growing a new strategic planning practice domain focusing on experience strategy. In a post digital world, all marketing is behavioral. Experience strategy gets us to more incisive briefs, smarter touchpoint planning and more organic optimization of the integrated consumer relationship with our brands.
  • Wunderman (Wpp)
    Vp Strategy
    Wunderman (Wpp) 2007 - Jan 2011
  • Wunderman (Wpp)
    Vp Digital Strategy
    Wunderman (Wpp) 2007 - Jan 2010
  • Icrossing
    Director Of Client Services
    Icrossing Dec 2005 - May 2007
    New York, Ny, Us
  • Nacio Interactive
    Svp Business Development
    Nacio Interactive Sep 2002 - Nov 2005
  • Wwavrc.Digital
    Managing Director
    Wwavrc.Digital Aug 1999 - Apr 2002
  • Isis New Media
    President
    Isis New Media Jun 1995 - Apr 2002

Thom Kennon Skills

Digital Strategy Digital Marketing Integrated Marketing Strategy Advertising Mobile Marketing Social Media Online Advertising Interactive Marketing Marketing Social Media Marketing Analytics Start Ups Digital Media Seo Interactive Advertising Online Marketing Facebook Business Development Sem Direct Marketing Relationship Marketing Brand Management Mobile Devices Entrepreneurship Leadership Lead Generation Branding And Identity Blogging Content Strategy Strategic Partnerships Search Engine Optimization

Thom Kennon Education Details

  • Hunter College
    Hunter College
    Humanities/Literature
  • New York University
    New York University
    Professor Of Integrated Digital Marketing

Frequently Asked Questions about Thom Kennon

What company does Thom Kennon work for?

Thom Kennon works for Graph/theory

What is Thom Kennon's role at the current company?

Thom Kennon's current role is Cultural Economist.

What is Thom Kennon's email address?

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What is Thom Kennon's direct phone number?

Thom Kennon's direct phone number is +164677*****

What schools did Thom Kennon attend?

Thom Kennon attended Hunter College, New York University.

What are some of Thom Kennon's interests?

Thom Kennon has interest in Jerry Brown, Technorati, Istanbul, Barack Obama, Health, Targeted Discretely, Smartphones, Paul Graham, Mahalo (Website), Techmeme.

What skills is Thom Kennon known for?

Thom Kennon has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Strategy, Advertising, Mobile Marketing, Social Media, Online Advertising, Interactive Marketing, Marketing, Social Media Marketing, Analytics.

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