Thom Kennon work email
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May 2022 I dropped a book: The Big Leap - an Ethics of Insight, Volume 1. Dig it here - https://he.kendallhunt.com/product/big-leap-ethics-insight-volume-i August 2024 - dropped book number two: The Bigger Leap: An Ethics of NextCapitalism. Grab your copy via link in bio.I'm a Practitioner Adjunct, focusing on Business and Marketing Ethics + Impact within my grad and undergrad courses at NYU, YU and as Consulting Director @ YU Innovation Lab. I've added Colby College JanPlan to my yearly rounds, teaching NextCapitalism on the ground and in the room to undergrad liberal arts scholars seeking to make a better world for humans and the businesses who seek to serve them.I founded Free Radicals in 2014 as a loose confederacy of business, communications and technology strategists with over 100 years of combined experience. We work with brands and organizations to help them envision and realize the future of value creation for themselves, their customers, stakeholders and constituents. Please have a read here http://www.freeradicals.marketing for more. I serve as visiting alt strategist & advisor to a range of global and regional communications agencies and strategic consultancies, working directly with businesses and their brands. I live to teach subjects including Brand and Competitive Strategy, Digital Marketing, Social Media and the Brand and Applied Marketing Research as adjunct professor at a range of graduate business school programs.I'm an insights whisperer and spend most of my time trying to inspire the coming generation of similarly attuned strategists of emergent observational research. - - - - - - As inspiration to launching Free Radicals, Thom spent two years as chief strategy and marketing officer at startup social network, Brabble. In January 2011 Thom joined Y&R NY as SVP of strategy to lead the creation of the next generation of integrated brand marketing. He led the transformation of agency thinking and doing around an obsessively behavioral and audience-centric planning model, introducing & evangelizing new tools and practices for briefing, optimization and driving the agency's roster of top tier brand's business results thru freshly integrated marketing.For the Wunderman global network from 2007 thru 2011, was SVP of Strategy and led a global insights generation practice grounded in applied listening. Thom has founded or led three interactive agencies / consulting groups over his career.
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Cultural EconomistGraph/TheoryNew York, Ny, Us -
Cultural EconomistWorld Jan 2024 - Present“Desiring-machines are binary machines, obeying a binary law or set of rules governing associations: one machine is always coupled with another. The productive synthesis, the production of production, is inherently connective in nature: ... This is because there is always a flow-producing machine, and another machine connected to it that interrupts or draws off part of this flow (the breast-the mouth). And because the first machine is in turn connected to another whose flow it interrupts or partially drains off , the binary series is linear in every direction. Desire constantly couples continuous flows and partial objects that are by nature fragmentary and fragmented.”Anti-Oedipus, Deleuze and Guattari, 1972
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Practitioner AdjunctKatz School Of Science And Health Sep 2019 - PresentNew York, UsI've been teaching a range of master's level courses in business and marketing within the Katz DMM (digital marketing and media) MSc since the Fall of 2019. Each of those courses - Marketing Research, Communications and The Katz Lab in The Heights - is structured around real-world business partners and their projects as semester-long clients. The student teams serve as consultants-in-training, working under my mentorship and guidance, delivering a range of professional level services to our client partners accelerating their business/organizational value-creation. -
Practitioner AdjunctColby College Dec 2022 - PresentWaterville, Maine, UsLaunching Better Capitalism course as part of Colby's Jan-Plan intensive semester -
Practitioner Adjunct Marketing Ethics + ImpactNyu School Of Professional Studies Sep 2020 - PresentNew York, Ny, UsAcross a range of integrated marketing courses we infuse a strategic ethos of a new marketing praxis --- one grounded in fresh insight informing a more ethical and impactful way for businesses to behave in the world. -
AdjunctNyu School Of Professional Studies Sep 2010 - PresentNew York, Ny, UsDeveloped and teaches Social Media & the Brand, a course instructing graduate integrated marketing students on how to leverage a new framework, tools, strategies and tactics -- a radical marketing --- to get and keep brand loyalists in the new chaos of a post advertising world. Currently teach Competitive Strategy, Brand Strategy, Digital (aka Radical) Marketing and Social Media & the Brand. -
FounderThe Big Leap Jun 2021 - Present -
Founder / Chief RadicalistFree Radicals Llc 2012 - PresentA skeptical posse of seasoned provocateurs from the strategy, creative & data science disciplines. #RadicalStrategy answers the toughest questions a business can ask itself - about its brands, its marketing & its value for humans. http://freeradicals.marketing/ -
Chief Strategy OfficerAgency Pure Aug 2014 - PresentNew Orleans, La, UsThom leads brand, advertising, content and channel activation strategy for all Pure clients across a range of categories. Pure - a different kind of marketing agency.www.agencypure.com -
Consulting ProfessorYeshiva University Innovation Lab Jul 2019 - Aug 2024Thom was named associate director of the YU Innovation Lab when it was founded in June 2019 and remains an essential force in its accelerated growth helping startups enter the North American market. -
Director Of ConsultingYeshiva University Innovation Lab May 2019 - Aug 2024What - Develop & oversee partner company business acceleration programs in the Innovation Lab. How - Ensure the surfacing of ethical insights and their successful application in creating impact in the world of all our Innovation Lab stakeholders - students, instructors, partner companies and the humans we seek to serve.Why - A better capitalism is possible, maybe.So ... we owe ourselves, and the world, a shot at making it real. -
Co-FounderForge Apr 2017 - Dec 2018Forge is unlike any 'platform' created to date. It is a production engine for cities, businesses, organizations and people interested in creating and sharing in a new abundance. An abundance of co-designed value fueling a new marketplace of the many.
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Svp StrategyRapp Dec 2017 - Nov 2018New York, Ny, UsLeading the formation of a different type of strategy culture and practice - obsessed with transforming insight into value for humans, brands and the world. -
Chief Strategy OfficerBrabble Apr 2012 - Aug 2014In a world where brands must be as social as the people they attract, we're going need a bigger, messier, stickier social network to hold it all together. Brabble ... Letting people share whatever they want, with whomever they want, wherever and whenever they want. Letting brands embed value and meaning deep into this real, human media.Everybody wins.
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Svp Director Of StrategyY&R Jan 2011 - Apr 2012New York, Ny, UsCreating, leading and growing a new strategic planning practice domain focusing on experience strategy. In a post digital world, all marketing is behavioral. Experience strategy gets us to more incisive briefs, smarter touchpoint planning and more organic optimization of the integrated consumer relationship with our brands. -
Vp StrategyWunderman (Wpp) 2007 - Jan 2011 -
Vp Digital StrategyWunderman (Wpp) 2007 - Jan 2010 -
Director Of Client ServicesIcrossing Dec 2005 - May 2007New York, Ny, Us -
Svp Business DevelopmentNacio Interactive Sep 2002 - Nov 2005
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Managing DirectorWwavrc.Digital Aug 1999 - Apr 2002
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PresidentIsis New Media Jun 1995 - Apr 2002
Thom Kennon Skills
Thom Kennon Education Details
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Hunter CollegeHumanities/Literature -
New York UniversityProfessor Of Integrated Digital Marketing
Frequently Asked Questions about Thom Kennon
What company does Thom Kennon work for?
Thom Kennon works for Graph/theory
What is Thom Kennon's role at the current company?
Thom Kennon's current role is Cultural Economist.
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What schools did Thom Kennon attend?
Thom Kennon attended Hunter College, New York University.
What are some of Thom Kennon's interests?
Thom Kennon has interest in Jerry Brown, Technorati, Istanbul, Barack Obama, Health, Targeted Discretely, Smartphones, Paul Graham, Mahalo (Website), Techmeme.
What skills is Thom Kennon known for?
Thom Kennon has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Strategy, Advertising, Mobile Marketing, Social Media, Online Advertising, Interactive Marketing, Marketing, Social Media Marketing, Analytics.
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