Thom Kephart Email & Phone Number

Charleston, SC, US

Reston, VA, US

Promoted as a proven leader driving global marketing strategy and execution across diverse regions, with a track record of fostering cross-functional collaboration and delivering exceptional business outcomes. As a strategic partner to sales, I lead a team that generated over $300M in pipeline across three years, directly contributing to and leading.

Reston, VA, US

• As the head of marketing for Field, Partner, Events and Global Demand, Digital, Content, and Social functions, I lead a remote, worldwide team that directly supports sales organizations across North America, Latin.
• My organization’s campaigns delivered >$125M in pipeline impact, accelerated >$10M in deals closed, and grew social engagements by >400% in a growing market
• Reinvigorated support strategy for sales teams that closed the gap between sales and marketing orgs, including a launch of Voice of Sales and integration into sales enablement functions
• Embraced the distributed team and established the first team charter, clarified roles/responsibilities, managed upward to champion and receive resource support
• Effectively managed organization through change (multiple executive changes within short timeframe), retaining top talent and developing individuals for career growth
• Completed Vista Consulting Group’s Marketing Leadership Accelerate program, a highly selective and competitive recognition by both Ellucian and Vista executives

The Kephart Agency provides consulting services for businesses in need of marketing expertise across concentrations, who are looking to streamline and scale operations, and those focused on driving business development. For individuals, The Kephart Agency will help you define and create your brand then consult on these essentials: your resume, LinkedIn.

Charleston, South Carolina, US

• Led diverse workforce of six with local and remote employees. Directed redevelopment of corporate approach to field marketing, webinars, and sponsorship programs to support demand generation and sales. Set three-year.
• Re-envisioned event marketer role. Drove marketing training to increase impact on demand generation and field sales goals, achieved alignment and reorganization of task ownership, increased team accountability, and saw.
• Owned flagship events sponsorship program. Refocused efforts to center on sponsor-as-customer experience that improved partner relations, drove mind-shift around sponsorship approach to account for costs, revenue and.
• Drove vendor relationships and agreement negotiations across event technology, service providers, and third-party partnerships. Spearheaded negotiation of webinar tech agreement (On24), reduced costs by 20% annually.
• Reinvented relationship with Association of Fundraising Professionals to reduce spend yet increase presence across membership base through launching net-new scholarship programs, support for emerging leader program.
• Effectively managed upward to increase departmental visibility at Executive level through creation and delivery of weekly executive-level impact readouts, and direct influence and contributions to AOP/LRP planning.

Seattle, WA, US

Managed the Alexa event marketing the team (two FTEs) who drove event marketing campaigns including the creation of Alexa Dev Days, a worldwide educational series that teaches developers to code for Alexa. Developed strategies for Alexa’s immersive experiential event marketing approach to the smarthome focused CEDIA tradeshow, the Consumer Electronics Show.

Seattle, WA, US

Developed end-to-end product marketing campaigns to drive increased book sales for Amazon Encore, Kindle Worlds, & Kindle Scout. Created the program marketing strategy for customer acquisition and product sales then led tactical execution for emerging Amazon Publishing programs. With limited budget resources, increased author awareness and acquisition for.

Seattle, WA, US

Managed go-to-market strategies and execution of plans for books published under the Montlake romance, and Lake Union contemporary and historical fiction imprints. Instituted forward-thinking marketing strategies and long-lead development of holiday promotional campaigns which increased unit sales for the romance imprint by tens of thousands of units..

Seattle, WA, US

Established and executed the Community Marketing function within the independent publishing organization including Kindle Direct Publishing and CreateSpace. Led author community outreach strategy that increased top of funnel author acquisition and brand awareness for the self-publishing brands of Amazon. Owned six marketing functions. Expanded a.

Seattle, WA, US

Added scope to previous role that included management of five direct reports (local and remote based), management of variable labor (two individuals), and institution of KPIs to measure business health and employee performance. Increased consultation to leadership and across business development teams to raise the bar on new-to-market services, wrote and.

Seattle, WA, US

Established the department that managed customer relationships for those who experienced difficulties with CreateSpace resulting in escalations to corporate VPs, Jeff Bezos, the Better Business Bureau, or which resulted in litigation. Built systematic escalation paths based on Amazon retail best practices within Salesforce CRM tools. Managed communications.

Seattle, WA, US

Created standard operating procedures to enable scalable order fulfillment for editorial service products that enabled rapid capacity growth. This became the foundation for automated workflows used at CreateSpace. Wrote press releases and marketing copy for author book launches, managed a team of vendors who completed editorial services, and established a.

Ba, Advertising

Non-Degree, History, French

Education record