* Work hand in hand with licensed psychological & psychiatric market researchers for consumer behavior analytics. * Direct and coordinate marketing activities and policies to promote products and services. * Review the financial aspects of product development, such as budgets, expenditures, and research and development appropriations.* COMPLETE corporate planning of full-scale event management from conception through completion. * Initiate market research studies and analyzed findings.* Create, developed, and implemented all trade booths and literature in trade shows, home shows, etc.* Coordinate art and graphics creation for effective merchandising through psycho-analytical Market Resarch.* Communicate marketing teams' plans and accomplishments to verify alignment with senior management objectives.* Define and track campaign effectiveness and adjusted strategies accordingly.* Create, conducted & implemented all email and direct mail campaigns.* Proficient with several email campaign sites. Including, but not limited to MailChimp, Constant Contact, Campaign Monitor, Benchmark Email, Graphic Mail, HubSpot, Marketo, etc.* Develop and implement campaigns for email, online advertising, search engines, and direct mail.

Conducted independent market research & consumer behavior research.Helped determine route efficiency with privately contracted truckers.Managed a portfolio of 5 accounts totaling $2.7 million in sales yearly.Brought in 1,100 new drivers for new supply in a 12-month period.Oversaw sales forecasting, goal setting and performance reporting for all accounts pertinent to my team.Designed Convoy's scaling structure by leveraging a significantly large client to scale east with us.

Conducted market research of consumer behaviors of Nashville tourist trendsCreated segmented (custom) packages for different travelers (domestic / international vacationers, weekend party trips, bachelor / bachelorette trips, conferences, etc.)Connected with tourist hotspots to include in packagingCreated relationships with local businesses looking for out-of-town foot traffic to help sponsor different packages that would make up for the lost revenue of packagingInitiated cross-promotion trends in the Nashville region

Developed & implemented all social media (Facebook, Twitter & Instagram), press releases, contests, charity events, etc. for all Chicago Bears players within the top 250 in the league for the 2012/2013 season.Worked hand-in-hand with CBS, WBBM & Chicago Bears front office to make this a 3-way partnership between the players, the team brand, as well as all media branding.Established initial arrival and follow up correspondence with all winners of contests.Prepared all ranked players for cause marketing: charity events, surprise appearances for different causes, as well as partnering with "NFL Play-60" for children to be able to interact, have a chance to "work out" with their favorite players, all while incorporating the need for being active instead of stagnant. This was done to try to keep children & teens away from the streets, while keeping them active, giving them competition that was safe, and giving access to counselors if need be. Each player had a "little bro/sis" that would go to all home games at Soldier Field and kept in contact with during the entire 2012/2013 season. Conducted several private and public meet and greet events and player appearances to expand both station and player/brand recognition.Coordinated and participated in promotional activities and trade shows.