Alexandra Thompson Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Au

Immutable, a leading Web3 gaming infrastructure platform, empowers developers with tools to build and scale blockchain-based games. As the first marketing hire, I led strategy and growth initiatives for Immutable’s B2B enterprise division, building a high-performing marketing team, driving impactful brand innovation, and executing data-driven campaigns to expand market presence. Key achievements include:+ Built High-Impact Marketing Teams: Scaled the team to over 20 members and directly managed 5, driving a 30% increase in closed deals, achieving quarterly OKRs, and fostering a collaborative, results-driven culture.+ Led Comprehensive GTM Strategy: Developed and implemented go-to-market strategies for enterprise sales, responsible for 84% of targeted transaction value (TTV) and a substantial increase in enterprise customer acquisition.+ Drove Brand & Campaign Innovation: Orchestrated integrated, multi-channel campaigns that strengthened community engagement, grew MQLs by 25%, and raised unaided brand awareness by 20% month-over-month, positioning Immutable as “the home of gaming.”+ Championed Data-Driven Insights: Conducted quarterly brand tracking and customer studies, leveraging insights to refine messaging, improve targeted marketing efficiency, and strategically allocate budgets.

Sydney, New South Wales, Au

+ Established the marketing foundations as the first marketing hire+ Led a company-wide brand refresh across multiple sub-brands, contributing to a 60% increase in brand engagement.+ Managed partnerships with SEO and performance marketing agencies, improving online visibility and search rankings.+ Successfully executed event management for NFT.London 2022, increasing brand awareness and industry presence.

Sydney, Nsw, Au

+ Supported company growth from seed funding through Series B, driving marketing strategy alongside the VP of Marketing.+ Built and led a marketing team of 4 across brand, product marketing, content & SEO, CRM, social, PR, and sales enablement.Key Achievements:+ Developed and executed a content strategy from scratch, managing a team of 6 writers and 1 editor, boosting organic and direct traffic by 495% in 6 months.+ Established a streamlined content production process and created a Tone of Voice guide, adopted company-wide.+ Optimised email lifecycle automation through A/B testing, leading to a 120% increase in lead conversion rate.+ Led a company rebrand, working with an external agency to redefine the visual identity and align with brand objectives.

Sydney, Nsw, Au

+ Led performance marketing initiatives on Facebook and Google, optimizing customer acquisition through targeted campaigns and A/B testing.+ Designed and implemented a CRM strategy using HubSpot, leveraging customer data to automate and personalize customer touchpoints across the journey.+ Partnered with the Growth and Sales teams to enhance lead nurturing and streamline appointment-setting workflows, minimizing friction points in the customer journey.+ Created engaging community initiatives, supporting content that resonates with users and increases brand loyalty.

Undertook a year-long sabbatical to travel the world - with just one 8kg backpack. Maintained a travel blog to refine design, writing and programming skills.

Blackfriars, London, Gb

Solely in charge of the marketing function for TIGI ANZ, reporting directly to the ANZ GM.+ Successfully launched 15 products into multiple channels, driving sales growth and increasing market share.+ Owned digital marketing strategy, resulting in a 400% growth in social media following and a 45% reduction in design costs.+ Managed marketing A&P budget effectively, ensuring maximum ROI on promotional activities and campaigns.+ Led the execution of business-building events, generating a 20% increase in customer engagement and loyalty.

Blackfriars, London, Gb

+ Supported the marketing function for TIGI Haircare, becoming the go-to resource for brand inquiries and digital marketing efforts.+ Enhanced brand visibility and consumer engagement through targeted social media campaigns and promotions.

+ Spearheaded digital marketing efforts, optimizing online user experience and managing end-to-end campaigns to drive brand performance.+ Developed and managed affiliate marketing programs, expanding reach and increasing customer acquisition through strategic partnerships.+ Trained by Oracle on the Responsys email automation platform, enhancing email marketing capabilities and customer engagement.+ Collaborated closely with Facebook on targeted advertising strategies, significantly expanding the user base across Facebook and Instagram networks.+ Partnered with in-house design and production teams to execute cohesive and impactful marketing campaigns.+ Promotion from Marketing Assistant to Marketing Coordinator in April 2015.

South Eveleigh, New South Wales, Au

Responsible for supporting the Insights team. Conducted social media listening for the client McDonalds using Radian6. Prepared analysis and reports for the larger business using Nielsen for data research. Assisted in market research interviews for a number of companies including Suzuki and TopDeck.

Scarborough, Qld, Au

Responsible for supporting the CEO in a sales and marketing capacity. Directed warm telephone sales calls via the CRM system. Updated and edited the company’s website to improve SEO ratings and user experience.

Bachelor Of Commerce (Liberal Studies) (B.Com.), International Business, Marketing

Education record