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A very talented marketing all-rounder, a not-so-talented indoor gardener.I might be unable to keep your plants alive while you're on holiday, but you can count on me to drive tangible results for your business with boundless creativity and infectious passion. I can’t grow tomatoes, but I can foster an environment of experimentation, constantly testing and iterating with a scientific approach. Embracing the philosophy of 'failing forwards,' I ensure that every setback becomes a valuable learning opportunity.With a dynamic decade-long marketing career spanning diverse industries such as early-stage startups, unicorn-scale-ups, and FMCG, I bring an unparalleled level of adaptability and expertise to any challenge that comes my way. As a truly flexible and agnostic marketer, I thrive in navigating uncharted territories. If you seek a marketing leader who isn't afraid to roll up their sleeves and dive into the trenches from day one, while adeptly building, leading, and inspiring a hungry, humble, and hardworking team, I’d love to chat. As a data-driven, creative thinker and dedicated people manager, I am capable and experienced in big-picture thinking, and developing and deploying strategies. As a 'swiss army knife' you will find me just as comfortable in the weeds, putting my attention wherever it's needed to ensure we achieve our results.
Career Break
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Gap YearCareer Break May 2024 - Present
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Head Of B2B MarketingImmutable Jan 2024 - May 2024Sydney, New South Wales, AuImmutable, a leading Web3 gaming infrastructure platform, empowers developers with tools to build and scale blockchain-based games. As the first marketing hire, I led strategy and growth initiatives for Immutable’s B2B enterprise division, building a high-performing marketing team, driving impactful brand innovation, and executing data-driven campaigns to expand market presence. Key achievements include:+ Built High-Impact Marketing Teams: Scaled the team to over 20 members and directly managed 5, driving a 30% increase in closed deals, achieving quarterly OKRs, and fostering a collaborative, results-driven culture.+ Led Comprehensive GTM Strategy: Developed and implemented go-to-market strategies for enterprise sales, responsible for 84% of targeted transaction value (TTV) and a substantial increase in enterprise customer acquisition.+ Drove Brand & Campaign Innovation: Orchestrated integrated, multi-channel campaigns that strengthened community engagement, grew MQLs by 25%, and raised unaided brand awareness by 20% month-over-month, positioning Immutable as “the home of gaming.”+ Championed Data-Driven Insights: Conducted quarterly brand tracking and customer studies, leveraging insights to refine messaging, improve targeted marketing efficiency, and strategically allocate budgets. -
Marketing LeadImmutable Apr 2022 - Jan 2024Sydney, New South Wales, Au+ Established the marketing foundations as the first marketing hire+ Led a company-wide brand refresh across multiple sub-brands, contributing to a 60% increase in brand engagement.+ Managed partnerships with SEO and performance marketing agencies, improving online visibility and search rankings.+ Successfully executed event management for NFT.London 2022, increasing brand awareness and industry presence.
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Senior Marketing Manager:Different Jun 2021 - Apr 2022Sydney, Nsw, Au+ Supported company growth from seed funding through Series B, driving marketing strategy alongside the VP of Marketing.+ Built and led a marketing team of 4 across brand, product marketing, content & SEO, CRM, social, PR, and sales enablement.Key Achievements:+ Developed and executed a content strategy from scratch, managing a team of 6 writers and 1 editor, boosting organic and direct traffic by 495% in 6 months.+ Established a streamlined content production process and created a Tone of Voice guide, adopted company-wide.+ Optimised email lifecycle automation through A/B testing, leading to a 120% increase in lead conversion rate.+ Led a company rebrand, working with an external agency to redefine the visual identity and align with brand objectives. -
Marketing Manager:Different May 2019 - Jun 2021Sydney, Nsw, Au+ Led performance marketing initiatives on Facebook and Google, optimizing customer acquisition through targeted campaigns and A/B testing.+ Designed and implemented a CRM strategy using HubSpot, leveraging customer data to automate and personalize customer touchpoints across the journey.+ Partnered with the Growth and Sales teams to enhance lead nurturing and streamline appointment-setting workflows, minimizing friction points in the customer journey.+ Created engaging community initiatives, supporting content that resonates with users and increases brand loyalty.
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Traveller/BloggerOur Year On The Road Mar 2018 - Mar 2019Undertook a year-long sabbatical to travel the world - with just one 8kg backpack. Maintained a travel blog to refine design, writing and programming skills.
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Brand Manager - HaircareUnilever Mar 2017 - Mar 2018Blackfriars, London, GbSolely in charge of the marketing function for TIGI ANZ, reporting directly to the ANZ GM.+ Successfully launched 15 products into multiple channels, driving sales growth and increasing market share.+ Owned digital marketing strategy, resulting in a 400% growth in social media following and a 45% reduction in design costs.+ Managed marketing A&P budget effectively, ensuring maximum ROI on promotional activities and campaigns.+ Led the execution of business-building events, generating a 20% increase in customer engagement and loyalty. -
Assistant Brand Manager - HaircareUnilever Oct 2015 - Feb 2017Blackfriars, London, Gb+ Supported the marketing function for TIGI Haircare, becoming the go-to resource for brand inquiries and digital marketing efforts.+ Enhanced brand visibility and consumer engagement through targeted social media campaigns and promotions.
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Marketing CoordinatorYatango Jan 2014 - Oct 2015+ Spearheaded digital marketing efforts, optimizing online user experience and managing end-to-end campaigns to drive brand performance.+ Developed and managed affiliate marketing programs, expanding reach and increasing customer acquisition through strategic partnerships.+ Trained by Oracle on the Responsys email automation platform, enhancing email marketing capabilities and customer engagement.+ Collaborated closely with Facebook on targeted advertising strategies, significantly expanding the user base across Facebook and Instagram networks.+ Partnered with in-house design and production teams to execute cohesive and impactful marketing campaigns.+ Promotion from Marketing Assistant to Marketing Coordinator in April 2015.
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Insights InternOmd Australia Nov 2013 - Dec 2013South Eveleigh, New South Wales, AuResponsible for supporting the Insights team. Conducted social media listening for the client McDonalds using Radian6. Prepared analysis and reports for the larger business using Nielsen for data research. Assisted in market research interviews for a number of companies including Suzuki and TopDeck. -
Sales And Marketing InternBrainpower Training Apr 2013 - Oct 2013Scarborough, Qld, AuResponsible for supporting the CEO in a sales and marketing capacity. Directed warm telephone sales calls via the CRM system. Updated and edited the company’s website to improve SEO ratings and user experience. -
Brand PromoterMedia Tree Jun 2012 - Feb 2013
Alexandra Thompson Skills
Alexandra Thompson Education Details
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University Of SydneyMarketing -
University Of Exeter
Frequently Asked Questions about Alexandra Thompson
What company does Alexandra Thompson work for?
Alexandra Thompson works for Career Break
What is Alexandra Thompson's role at the current company?
Alexandra Thompson's current role is Marketing Professional On Sabbatical Back 2025 | Start-ups, Scale-ups, Growth & Brand Marketing.
What is Alexandra Thompson's email address?
Alexandra Thompson's email address is al****@****ver.com
What is Alexandra Thompson's direct phone number?
Alexandra Thompson's direct phone number is +614689*****
What schools did Alexandra Thompson attend?
Alexandra Thompson attended University Of Sydney, University Of Exeter.
What are some of Alexandra Thompson's interests?
Alexandra Thompson has interest in Social Services, Children, Contemporary Asian Art, I Love Staying Active By Running, Marketing, Education, Cycling, Poverty Alleviation, Digital Marketing, Fine Art.
What skills is Alexandra Thompson known for?
Alexandra Thompson has skills like Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing, Sales, Social Media, Wordpress, Microsoft Excel, Email Marketing, Photoshop, Powerpoint, Customer Service.
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