Edwin Thompson Email & Phone Number

Boston, MA, US

Lead the global Web and Demand Generation teams. Increased global campaign responses by 62% Y/Y, Increased North American MQLs by 16% Y/Y.

Led the creative direction and created a new web presence and improve the performance, accessibility, and maintenance of the website in support of XebiaLabs' growth goals. Drive web organic conversion rate from <2% to over 5%.

Led the Global Marketing team for 6 months while we conducted CMO search. Created and managed the marketing budget, schedules, planning process, and program spend worldwide.

Led Marketing Automation (Eloqua) team to deliver campaigns and automate business processes. Advises senior leadership on global compliance requirements (GDPR), systems integration, productivity, and performance tracking enhancements.

Burlington, Massachusetts, US

Led a multi-national marketing team of 15 focused on direct new business acquisition, indirect acquisition marketing and customer expansion opportunities. Managed a multi-million dollar program budget across brand, digital, field, scoring, nurturing, and account-based marketing strategies for a $300m+ portfolio of products. Established benchmarks and.

Jacksonville, FL, US

Led the global Demand Generation strategy including creating sales and marketing alignment through continuous improvement on lead management processes, campaign follow-up, and sourced 80%+ New Business bookings. Established lead waterfall benchmarks, developed a predictive bookings model, optimized lead scoring and nurturing through marketing automation.

Managed the Demand Generation and Marketing Automation consulting practice, which serviced F100 financial services clients with consulting on marketing strategy, business processes, data & analytics, content, lead management and Marketing Automation platforms. Documented customer business needs and recommended marketing strategies. Translated those.

Somerville, MA, US

Led the efforts for design, development, integration, conversion rate optimization, ecommerce, and maintenance of all web properties worldwide. Supported North American high-velocity lead generation through product trials (SaaS) and downloads. Collaborated closely with IT, operations, 3rd party vendors, and business unit leaders to integrate customer.

Milton, GA, US

Led internal demand generation programs including email, tradeshows, online events, PR, web, social, and direct mail. Featured speaker and writer on marketing topics related to lead generation, lead management, and customer acquisition. Sourcing 30% of 2011 net-new open sales opportunities.

Waltham, MA, US

Built the people, processes, and technology infrastructure for marketing to source 73% of closed-won new business revenue in 2010, for 18% annual growth. Led demand generation programs including email, web, social media, events, and SEO/PPC marketing for 60 outside/ 12 inside sales reps. Managed $1.8M programs budget and staff of 7 in addition to contract.

US

Manage marketing programs for lead generation through internet marketing and email campaigns. Manage web site design and maintenance, create and author collateral suite including brochures, datasheets, whitepapers, case studies, and web content. Manage search engine marketing programs.

US

Manages the all channels of marketing communications for web, print and event marketing. Design and creation of marketing materials including collateral, whitepapers, interactive demos, web content, and search engine optimization

Manage all aspects of visual communication for the company. Web, print, and user interface design.

Boston, MA, US

Design, copy, and prepress for direct mail and niche publications. This position included publication design for several niche products designed to defend core Boston Globe revenue categories.

Certificates, Advanced Webmaster, Webmaster

Visual Communications, Advertising Design