Managed and grew online communities across Discord, Telegram, and social media platforms. Implemented strategies that increased community engagement by 40%

- Crafted and executed high-impact content strategies that drove engagement and conversions for multiple blockchain products, increasing client acquisition by 30%.- Managed a community of 10,000+ Web3 enthusiasts, fostering engagement, answering queries, and moderating discussions.- Developed SEO-optimized blog posts, social media campaigns, and landing pages, resulting in a 20% increase in web traffic.

- Spearheaded the launch of all social media and marketing strategies across TikTok, Facebook, Twitter, Instagram, LinkedIn, Twitch, and YouTube for a start-up in the content, gaming, sports, and entertainment industries.- Held a leadership role on the Executive Management Team of Lost Tribe, working closely with the CEO, COO, and Chief Business Officer.- Achieved over 25 million impressions and an above-average engagement rate of 10% across all social media platforms during tenure with Lost Tribe.- Drove 46 million impressions with a 15% engagement rate in the 2022, and surpassed 2022 impressions by over 87.8 million) while maintaining a 15% engagement rate across all platforms in 2023.- Increased Lost Tribe's followers by more than 800% in 2022 compared to the first year of operation (2020).- Managed hiring and strategy with influencers for the Lost Tribe Content Creator Network.- Secured advertising opportunities for Lost Tribe in various digital and traditional publications, including a video advertisement in Times Square, New York City.- Contributed to production for podcasts, shows, and live events on Twitch, Instagram, Facebook, and TikTok.- Assisted the CEO and Board of Directors with fundraising development strategies.- Supervised fifteen staff members and managed a successful intern program with over 50 interns.

Developing and executing data-driven marketing strategies to accelerate growth, boost brand visibility, and maximize ROI.

- Contributed to designing and implementing the new ANCHORDEAL's website and rebranding.- Developed and executed a comprehensive social media strategy on TikTok, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Threads, and YouTube, resulting in more than 200% increase in impressions and a 140% increase in engagements while maintaining above-average engagement rates.- Increased ANCHORDEAL's social media followers by over 50%.- Increased website traffic from social media by 150%. - Managed two full-time staff members, part-time staff, and contractors, overseeing the Digitial Ambassador Internship Program and the CreatorClub for aspiring content creators and influencers.- Directed multi-platform advertising campaigns and maximized revenue from digital ads and partnerships.- Oversaw email engagement and subscriber growth to identify opportunities to grow subscription bases, optimize performance, and create new email products.- Cultivated relationships with social and digital influencers, publishers, and platforms.- Implemented SEO best practices to improve search engine rankings and increase website traffic.- Allocated the paid marketing budget strategically and managed marketing programs.- Offered insight into digital platforms and maintained up-to-date knowledge of trends and developments, advising the editorial team on recommendations to reach new audiences.- Developed and executed paid campaigns that drove brand awareness and subscriber acquisition.- Collaborated with editorial and advertising colleagues to develop revenue-generating opportunities.- Maintain relationships with existing syndicate partners and identify new publishers to engage.- Provided supervision, mentorship, and guidance to a team of employees and a network of vendors.

I write, edit and review articles based on the company's guidelines. Work with key internal role players to brainstorm content ideas, in line with the company’s strategy. Develop and maintain a strong network of influencers, key stakeholders and media houses across Africa. Develop and implement a communications strategy that includes media outreach and social media content creation.

- Led, trained, and planned programs for a membership of over 600 individuals, providing motivation and guidance.- Orchestrated social media outreach and projects on Facebook, Twitter, Instagram, and Snapchat to increase engagement and recruitment. - Strategically utilized social media platforms for communication and recruitment purposes.- Produced and disseminated newsletters on a consistent basis to inform members, staff, and stakeholders of organization updates.- Provided executive board members and counterparts with leadership training and development.- Recruited, trained, supervised, and motivated a team of 25+ staff members.- Devised an annual programming calendar that featured multiple events per month.- Created and maintained a strict budget while collaborating with community stakeholders to fundraise.- Prepared and submitted grant proposals from various funding sources to secure funding for programs.- Negotiated program contracts with vendors to ensure favorable terms for the organization.- Worked closely with parents, teenagers, community partners, and other organizations to create year-round programming.- Mentored and inspired teens to become leaders and exceed goals by delivering meaningful programs.

- Took charge of planning, scheduling, managing, and overseeing all activities at camp.- Managed a team of 25+ staff members who were responsible for the care of 100+ campers throughout the summer.- Created and implemented staff training procedures and programs.- Conducted performance evaluations for each staff member at mid-point and end of the summer.- Served as a mediator for daily camper and staff disputes and complaints.- Designed and led unit and camp-wide programming multiple times a week.- Built trustworthy relationships with counselors, campers, and superiors at the camp