• Spearheading the comprehensive management of all day-to-day operations of the company.• Delivering in-depth knowledge of office furniture products, materials, and trends, advising clients on the best solutions for their workspace requirements.• Formulating strategic partnerships with prestigious brands and effectively promoting their products and services through a network of trusted contractors and collaborators.• Nurturing robust relationships with contractors, distributors, and third-party partners, fostering seamless collaboration and optimizing product distribution. • Optimizing the procurement process for timely acquisition of raw materials and finished products and maintaining quality standards. • Driving the sales strategy implementing innovative approaches to boost revenue generation while maintaining customer relations.• Devising operational policies and procedures to enhance efficiency and streamline workflow for continuous improvement.• Spearheading and mentoring a high-performing sales team to enhance their skills and performance and achieve sales targets.• Fostering a results-oriented work environment facilitates open communication among various departments and ensures alignment with the company's mission and values.• Collaborating with the HR department, actively participating in personnel recruitment and performance evaluation.• Keeping up with market trends, consumer preferences, and rival activity to maintain the company's competitive edge.• Effectively manage budgetary resources, allocate funds strategically, and control expenses to maximize profitability.• Liaising with procurement, logistics, and customer service to ensure seamless order fulfilment and exceptional customer experiences.

• Started the journey with Al Reyami Interiors in Sharjah from 2004 to 2011 and headed Al Reyami Interiors in RAK from 2011 to 2015.• Expanded the customer database by generating new leads, leveraging referrals, and nurturing existing customer relationships.• Conducted site visits to gain firsthand insights into project requirements, prepared estimations and quotations to address the client's specific needs, and conveyed the company's value proposition for the best solutions.• Fostered enduring relationships with contractors, management teams, and design consultants, enhancing business partnerships.• Sourced a robust pipeline of leads for office furniture and turnkey project requirements, facilitating the achievement of sales targets.• Inspired and led the sales team to excel in lead generation, customer follow-up, and timely payment collection.• Scrutinizing customer details and requirements before preparing and submitting proposals, ensuring alignment with client expectations.• Regularly monitored overall sales performance, ongoing projects, invoicing, and payments, providing updates to relevant stakeholders.• Conducted regular meetings with the sales team to review sales calls, prospects, closed deals, and outstanding payments.• Maintained a database encompassing sales, invoices, and payment statuses and categorized business details for strategic insights.• Ensured a smooth closing process, including quality assessments, client walkthroughs, and efficient payment collection.• Provided exemplary after-sales service, promptly addressing any concerns or issues, aiming to exceed customer expectations.

• Fostered effective communication with customers at all levels, validating their needs and ensuring the swift and professional handling of information and inquiries.• Identified and capitalized on new business opportunities to increase revenue and foster lasting client relationships. • Actively participated in exhibitions and trade fairs to attract new business prospects, showcased the company’s offerings, and represented the company to generate interest and growth.• Monitored and recorded the strategies employed by competitors, assessed their advantages, and recommended appropriate countermeasures to maintain a competitive edge in the market.• Resolved customer complaints and represented the management in dispute resolution hearings.

• Acquired new corporate clients, including government agencies and multinational corporations, to expand the company's client base.• Oversaw monitoring market research, consumer insights, and competitive activities to support our marketing strategies. • Conducted team and individual meetings to assess sales performance, discuss activity levels, and forecast future growth opportunities.• Took charge of setting targets and budgets for the sales team, ensuring alignment with company objectives and financial goals.