The 25-year-old guy with tremendous enthusiasm for brand development & building.
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Co-FounderRebel Nerd Sep 2019 - PresentVietnam -
Co-FounderVerus Jul 2018 - PresentVietnamVerus are wristbands with a positive reminder; Made to remind you to keep moving forward.All product are Collector’s Edition - Limited and Numbered. -
Brand Manager - Biti'S HunterBiti'S Apr 2019 - May 2019Vietnam -
Senior Assistant Brand Manager - Biti'S HunterBiti'S Jun 2017 - Mar 2019VietnamCritical projects: - Biti's Hunter Brand Ideation: complete the brand ideation of Biti's Hunter and its sub-brands, create the full guideline for brand building activities - a strong base for sustainable growth.- Đi Để Trở Về 3: leading the successful launch of the 3-year-iconic-campaign of Biti's Hunter:+ One of the top Tet campaigns in 2019.+ 55,000,000+ views on the official MV.+ 15 days Youtube Top Trending in the most competitive season of the year - Tet.+ 2,500,000+ interactions on social media.- Biti's Hunter X Marvel - The First International Collaboration: successfully launch the very first collab of Biti's Hunter with Marvel Studios. With just only 15,000 USD - the results of the launch were phenomenal:- For the 1st time ever, Vietnamese youth lined up outside our stores for days!- 2,200+ pairs sold out in few minutes / the sales release on Tiki sold out in less than 2 minutes.- Top 3 Buzz-making campaigns across all categories on Apr,2018.- Biti's Hunter X Pepsi - The Special International Collaboration & Biti's Hunter Captain Marvel: continue driving & leading the 2nd-3rd international collab of Biti's Hunter.- Đi Để Trở Về 2: work with my team to launch our 2nd campaign at Tet, which is the Top.1 Youtube Ads Leaderboard in Tet 2018. - Biti's Hunter X First Launch - The Next Move: leading the launch of our very first sub-brand - Biti's Hunter X, aiming to upgrade image and build technology credentials for the master brand. -
Assistant Brand Development Manager - X-Men & X-Men For BossMarico Limited Mar 2017 - Jun 2017Vietnam. Leading the Relaunch of XMEN for Boss: the most important project of the year, scope of work:- Brand Positioning Development.- Product Concept Rejuvenation.- Developing new variant: XMEN for Boss Motion to penetrate the blue ocean in fragrances' segments- Driving Packaging Innovation with Perfumers' signatures to enhance the premiumness and reinforce top quality of the product range.- Brand Big Communication Idea Development - Leads to success. -
Brand Executive - X-Men & X-Men For BossMarico Limited Mar 2016 - Mar 2017VietnamCritical projects:. XMEN Relaunch: develop full product concepts for all categories and lead the packaging development for non-shampoo categories (excl. hairstyling).. XMEN Water Relaunch: successfully relaunch XMEN Water variant in shampoo & shower gel categories, fully in charge of developing the concept & packaging.
Thong Chu Skills
Thong Chu Education Details
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Young Marketers Elite Development Program - Season 3Marketing -
Aim AcademyMarketing
Frequently Asked Questions about Thong Chu
What company does Thong Chu work for?
Thong Chu works for Rebel Nerd
What is Thong Chu's role at the current company?
Thong Chu's current role is Co-Founder at Verus & Rebel Nerd.
What schools did Thong Chu attend?
Thong Chu attended Young Marketers Elite Development Program - Season 3, Aim Academy, University Of Economics And Law.
What skills is Thong Chu known for?
Thong Chu has skills like Microsoft Office, Management, Leadership, Power Search, Marketing, Brand Development, English, Teamwork, Time Management, Copywriting, Concept Development, Social Media Marketing.
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