Verus are wristbands with a positive reminder; Made to remind you to keep moving forward.All product are Collector’s Edition - Limited and Numbered.

Critical projects: - Biti's Hunter Brand Ideation: complete the brand ideation of Biti's Hunter and its sub-brands, create the full guideline for brand building activities - a strong base for sustainable growth.- Đi Để Trở Về 3: leading the successful launch of the 3-year-iconic-campaign of Biti's Hunter:+ One of the top Tet campaigns in 2019.+ 55,000,000+ views on the official MV.+ 15 days Youtube Top Trending in the most competitive season of the year - Tet.+ 2,500,000+ interactions on social media.- Biti's Hunter X Marvel - The First International Collaboration: successfully launch the very first collab of Biti's Hunter with Marvel Studios. With just only 15,000 USD - the results of the launch were phenomenal:- For the 1st time ever, Vietnamese youth lined up outside our stores for days!- 2,200+ pairs sold out in few minutes / the sales release on Tiki sold out in less than 2 minutes.- Top 3 Buzz-making campaigns across all categories on Apr,2018.- Biti's Hunter X Pepsi - The Special International Collaboration & Biti's Hunter Captain Marvel: continue driving & leading the 2nd-3rd international collab of Biti's Hunter.- Đi Để Trở Về 2: work with my team to launch our 2nd campaign at Tet, which is the Top.1 Youtube Ads Leaderboard in Tet 2018. - Biti's Hunter X First Launch - The Next Move: leading the launch of our very first sub-brand - Biti's Hunter X, aiming to upgrade image and build technology credentials for the master brand.

. Leading the Relaunch of XMEN for Boss: the most important project of the year, scope of work:- Brand Positioning Development.- Product Concept Rejuvenation.- Developing new variant: XMEN for Boss Motion to penetrate the blue ocean in fragrances' segments- Driving Packaging Innovation with Perfumers' signatures to enhance the premiumness and reinforce top quality of the product range.- Brand Big Communication Idea Development - Leads to success.

Critical projects:. XMEN Relaunch: develop full product concepts for all categories and lead the packaging development for non-shampoo categories (excl. hairstyling).. XMEN Water Relaunch: successfully relaunch XMEN Water variant in shampoo & shower gel categories, fully in charge of developing the concept & packaging.