Thomas (T.Hop) Hopkins Email & Phone Number

San Diego, Ca, Us

Growth Marketing Consulting and Advising:- Growth Marketing, Performance Marketing, Growth Product, and Lifecycle Marketing for all D2C products and apps- On a consulting basis for profit and pro bono depending on the cause- Have helped 5+ companies go from seed stage to series A, and 10+ companies 2x-10x revenue growth while keeping the same CAC- Reach out for a free consultation

Perfect Storm is on a mission to create the next generation of competitive team-based eSports games that are community-owned, deeply social, and powered by a passionate creator economy. At Perfect Storm, we believe a great culture should provide continuous alignment to the organization's vision, purpose, and goals while maintaining a solid work/life balance.

San Francisco, Us

Superpeer is a community-run marketplace for professionals (superpeers) to showcase and teach what they love and for mentees (peers) to learn anything. At Superpeer we believe that the two best feelings in the world are the feeling of fulfillment when you help others and the feeling of satisfaction that comes when you accomplish a goal. If you are looking to grow or contribute to someone else's growth then Superpeer is the community for you. www.superpeer.com

San Francisco, California, Us

- Initially reported to the COO and then the CMO- Responsible for the Revenue and LTV/CAC targets- Started with 2 marketing employees when I joined and over two years I hired and built a 15 person team split between Programmatic media, Managed service media, Lifecycle marketing, and Martech- Scaled the company sales 5x over 2 years while increasing LTV/CAC

San Francisco, Ca, Us

Led the acquisition growth marketing strategy for the passenger side of the business. This included:- setting the weekly, monthly and quarterly channel spend and activation targets- channel prioritization- prospecting, re-targeting, re-engagement mix- responsible for hitting the growth targets and reporting back to the business on a weekly basis- designed incrementality tests for each channel to make sure that each dollar invested in growth was ROI positive- involved cross functionally with all teams and decision making that could influence the passenger growth funnel from awareness to first ride- designed performance and funnel dashboards and worked with the marketing technology team to implement- worked closely with the BD team to size opportunities and design proper incrementality experiments for the partnerships that were a good fit based on brand values/attributes- worked closely with the product marketing team to improve driver and passenger ASO- collaborated with the brand marketing team to build a good long term mix of awareness, consideration, and direct response- worked with the growth creative team to develop the long term creative strategy- worked with the engagement team to use paid channels to reengage lapsed passengers

Philadelphia, Pennsylvania, Us

When Penn Interactive acquired Rocket Games I was promoted to oversee all growth marketing for PIV and Rocket Games.Managed all Acquisition: Paid, Organic, Property database marketing1) Organic: Use Google Analytics, SEMrush, SensorTower, Apple Analytics, Google Developer Console to drive organic decisions and growth2) Paid: Oversee all display, interstitial, video, native, social, programmatic, print, TV, and text ad spend3) Property database marketing: Supervise all igaming email, print, and digital promo media across 5M person database and 31 propertiesAnalytics: Execute a system of effective tracking and attribution, fraud prevention, and accurate LTV projections to assure high ROAS Reporting: Administer daily acquisition reports for all CPM, CPC, CPI and CPA campaigns as well as all organic and property marketing growthForecasting/Reporting: Create monthly, quarterly, and adhoc financial models and reports for presentation to finance team and C-staffTeam: Manage a multi-functional, multi-state team of all experience levels as well as outside agencies/consultantsCreative: Project manage the full creative cycle of conception, draft, review, iterate, test, scale/kill and repeat Organizational Structure: Report directly to the CEO and have weekly meetings with other functional leads - CRM, Product, Finance, Engineering

Philadelphia, Pennsylvania, Us

Managed all mobile UA: Facebook/Instagram, Google Adwords, Apple Search, AdNetworks, Affiliates, DSP, and other social channelsManaged all web and canvas UA: Facebook, Google, Bing, Yahoo, AdNetworks and AffiliatesManaged all ASO performance and optimizations across 6 titles on iOS, Android, and Amazon including: icon, screenshots, title, short description, long description, and keyword metadataTogether with my UA counterparts we were the main points of contact between the game studios and the marketing team. Responsible for app store marketing, growth media plan, creative management, performance marketing and retention strategies and execution.Completed a successful integration with Penn Interactive after their acquisition of Rocket Games in July 2016. Managed all Hollywood Casino igaming spend upon acquisition.

Oakland, California, Us

Oversee the User Acquisition and Product Marketing strategy for 10+ iOS, Android, Facebook Canvas, Amazon fire, and web games.Weekly analysis of KPIs including CRPI, LTV, CPI, CTR, CVR, IR, and OM by channel to determine best Bid amount for over 450 CPI, CPE, and eCPM campaigns across 20+ ad networks.Proficient with TUNE and Adjust mobile IDFA and GAID attribution, and Singular campaign setup and tracking with all the major social, search, video, interstitial, banner, and incentive offer-wall ad networks.

Oakland, California, Us

Agile Scrum Certified Business OwnerGame Lead - PurePlay social casino and sweepstakes poker game.Live Operations Strategy and Insights Lead - Kingdoms of Camelot facebook mid-core game.Responsibilities Include:Data Science and Analysis - query and analyze user behavior data, content inventory and saturation level management, wallet size management, MARPU and MAP by payer class management.User Acquisition - Analyze CRPI, CPI by source and channel type to drive optimal ROI and manage campaigns accordingly on a weekly basis.Product Design - write product specs, create and A/B test new designs and features, work with dev team to determine the dev time for each initial spec to prioritize JIRA backlog.Product Owner - manage user acquisition spend with search and affiliate partners, new and existing vendor management, customer service team oversight and ticket management, work with the dev teams to oversee features to completion, manage project and roadmap prioritization for two week sprints, and balance the business needs versus technical constraints and technical debt.

Oakland, California, Us

Worked directly under the Director of Product, Strategy and Insights.- Responsible for the accuracy and collection of studio's daily, weekly, and monthly KPI forecasts. - Meeting owner for weekly KPI meetings with the Studio GMs- Created new KPI docs on a monthly and ad-hoc basis- Analyzed Studio roadmap strategy and forecasts and made suggestions for improvements

(Dog waste bag brand devoted to reducing the carbon pawprint and helping animals in need by selling biodegradable bags and giving proceeds to animal shelters. Started selling January 2014 and are currently in 25 stores and growing.)- Conducted extensive market research to determine the market size, opportunity, differentiation, competition, ideal product features and winning sales method to create a successful philanthropic dog product

(SAAS property rental platform for landlords and tenants to interact throughout the inquiry, qualification, and selection process. HBS Rock Accelerator participant. Launched alpha site in Nov and gained 400+ users and revenue.)- Conducted market research, analyzed case tests, and sold directly to landlords and tenants to define the pain points, prioritize product offerings and outline the MVP and future feature release schedule- Communicated the product vision to my CTO and COO cofounders to build, test, and improve new product features- Identified and established key industry partnerships for credit checks, rent history, and payment systems

Redwood City, Ca, Us

Managed the full product life-cycle from design to launch of an iOS and Android SAAS claim tracking portal and integrated product with company's Salesforce CRM.- Worked with all product stakeholders and managed contracted development team in India.- Product was a B2B claim processing system that allowed customers to submit new claims, track the progress of the claims, and view invoices.- Helped to reduce employee headcount costs and improve response time.

Redwood City, Ca, Us

Assured Relocation is your best resource for managing temporary housing claims nationwide. We deliver solutions that are cost effective, time sensitive, and most appropriate for each individual housing situation.As the sales manager of Assured Relocation I was responsible for recruitment, hiring, and management of the account executive and sales teams. We changed the industry from a centralized call center to a more customer service driven national company with a local presence. With a team of account executives, regional sales reps, and placement specialist located both in the company headquarters and satellite offices in every major metropolitan area across the country we developed the winning formula that customers loved. Our restructured strategy all but sold itself as we earned new referral customer after another.Assured Relocation's has a bright future. While there, we were constantly reinventing ourselves. I enjoyed working with the owner, COO and CEO to set the standard for the industry and stay ahead of the curve by continuously improving upon the daily operations and launching new business initiatives.

Austin, Tx, Us

(Non-inventory carrying reseller of secondary semiconductor capital equipment. Founded in 2008, CAE grew from 8 to 40 people and from $1 million to $80 million in revenue with over 1,000 transactions / year.)Deal Closing and New Account Generation Top Sales Trader of class with an average of 1 sale / week and revenue generation of over $680,000/month Persuaded two multi-million dollar accounts – Transform Solar and MIT University to start working with me as opposed to our competitors and after developing these relationships won over $4.5 million in revenue Developed an ability to find good situations, qualify buyers and sellers, negotiate spread, close deals and build lasting and fruitful relationships with suppliers, buyers, and technical experts Led an initiative to start and was Promoted to a 3 person New Markets team dedicated to expanding CAE intotangential industries including Photonics, Biomedical, and Printed Circuit Board

(Boutique education consulting company dedicated to helping universities grow the number of quality international students. Grew applicant pool for two universities by 100% in 2010)Business Creation* Identified significant profit generating opportunity by connecting international students with Hungarian universities* Created exclusive business partnerships with the top two business schools and various recruiting agencies abroad* Evaluated each college’s strengths and executed an individually designed campaign to attracted students through effective marketing and network leveraging; resulting in a 100% growth in the number of applicants in 2010B2B and B2C Sales Management* Utilized personal network to recruit, hire, and train recruiting agents to connect with and persuade foreign students to apply to universities in Hungary

Budapest, Szentendre, Hu

(Largest privately-held coffee manufacturer in Europe with a tissue-paper manufacturing line and commodity trading division. Achieved 42% sales growth from 2009 – 2010 with sales volume of $11M in 2010)Business Strategy Management* Convinced the CEO to put into operation my Business Strategy of restructure, diversify, and leverage* Researched, sourced, and contracted a foreign supplier to add 50kg sugar bags to the company’s trade portfolio resulting in instant revenue growth of 42% for 2010Merger Management* Managed the due diligence, forecast modeling, valuation, restructuring, presentation, and negotiations talks for the ongoing sale of a 40% stake in Mocca Negra to a publicly traded Singaporean coffee company

Irvine, California, Us

* Represented U.S. in over 100 international competitions including World Cup and Pan American games located in 20 different countries all over the world* One of the last members cut from the 2008 Beijing Olympic Silver Medal team, Gold Medal Winner and team’s 3rd leading scorer at the 2007 Pan American Games

* Competed in over 150 games, developed an outstanding ability to execute under pressure and gained a good sense of the life and culture in Hungary and greater Eastern Europe

San Francisco, Ca, Us

(#1, National leader in the underwriting and trading of public fixed-income securities.)Capital Group Part-time Analyst * Used Bloomberg Machine to perform extensive residential and commercial real-estate industry research for the valuation analysis and procurement of outside sales marketing presentations for potential investors

(Provide corporate finance and mergers and acquisition services to private technology growth companies.)Summer Investment Banking Analyst* Performed valuation analysis including comparable company analyses, precedent transaction analyses, and discounted cash flow (DCF) analyses and built marriage presentations for on-going sell-side M&A engagement

Bs In Civil Engineering, Engineering

Mba, Business Administration And Management, General