Thor R. Email and Phone Number

TOADFISH is an eco-active manufacturer and retailer of coastal-lifestyle products. We design quality products from recycled materials and donate a portion of all revenues to preserving coastal habitats throughout the East and Gulf coasts.

Create design solutions for new and existing brands that are innovative, practical and suitable for manufacturing and the consumer market. Responsibilities include producing meaningful and original designs and delivering products and solutions that improve customers’ lives while driving revenue and maintaining aesthetically inspiring and effective brands. My work involves consistently producing successful brands from concept to production and executing them effectively into the market.• Manage and oversee all aspects of product design, packaging, branding and marketing.• Responsible for brand development of products from concept to merchandising.• Create and implement a comprehensive and aligned productive marketing plan for all brands.• Establish, develop and maintain creative concepts and brand standards.• Manage the creation of original content, marketing collateral, advertising and promotions (digital & print).• Oversee product sourcing and management from production to distribution to maintain high quality control. • Building a successful merchandising and Point of Purchase (POP) campaign to execute high product sell through.• Partner in the development and creation of private label brands for retailers such as Wal-Mart & Walgreens.

Responsible for leading brand development, management, sourcing and innovation for a multiple consumer product industry. Balanced thoughtfully engineered designs with practical and effective consumer applications. Senior lead on all product pipeline creation from conception to market application.• Responsible for spearheading new product creation and branding for a wide array of products sold in various markets with consistently high returns.• Developed high sell through product lines by researching marketplace, identifying trends and creating bold and fresh products that generated market buzz.• Create a suitable and effected design program to maintain profit once the product is in the consumer market such as POP, print ads, email blast, and all applicable marketing channels.

Closely work with internationally branded clients to identify specific design requirements. Thoroughly understand corporate image needed to develop the most appropriate marketing and design programs for clients. Clients to include; Starbucks, Chick-fil-A, T.J.Maxx, CVS, and Wells Fargo.• Managed client corporate brands from concept to production, while maintaining brand integrity. • Prepared comprehensive design packages that included project site plans, fabrication specs, engineering specs and conceptual renderings.• Ensure correct fabrication by creating detailed and accurate structural designs. • Rebranded large corporate identities to foster increased market brand awareness. • Led the design and production process for Jason’s Deli drive-through menu from conceptualization to completion for the first corporate drive-thru menu.• Worked on corporate rebranding for Chick-Fil-A aimed at changing corporate identity within urban settings to give a new and innovative look for all store locations.

Managed the processing of manuscripts and design content from the author; organizing, preparing, and pre-editing the material from the written manuscript to the author’s envisioned cover design to interior layout.• Conferred with authors to determine needs and expectations to ensure successful publication.• Consulted on effective design strategies and executing those initiatives into pre-press.• Conducted post-edits to insure author’s specific design requirements were met. • Approved final digital and press proofs to insure quality of product before mass production.