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🚀 Strategic Digital Marketing Expert with Broad Industry Knowledge 🌐With over 13 years of hands-on experience in sales and marketing, I've cultivated a profound understanding of how businesses drive growth and innovation through tailored digital marketing solutions.I've collaborated closely with over 100 diverse companies, ranging from major international brands to local SMEs, delivering results across industries such as high-end fashion, automotive, real estate, banking, logistics, hospitality, telecommunications, NGOs, and tourism, to name just a few.My expertise in online advertising empowers me to develop and optimize campaigns that generate tangible value. But it's not just technical know-how I bring to the table. With a deep holistic understanding of digital marketing, I can guide your organization through the intricate digital landscape.I combine insights into the interplay of online channels with expertise in website performance to pinpoint growth opportunities and ensure the maximum return on your marketing investments. Whether your goal is to bolster the bottom and top lines, increase the generation of qualified leads, or optimize conversion rates, my approach is centered on creating synergies that meet these aspirations.Knowledge sharing is deeply ingrained in my DNA. Whether it's leading a team of specialists or educating a new generation of marketing professionals, I'm passionate about imparting knowledge. I've taught over 1800 students in digital marketing and have consistently promoted a culture of learning and growth in every role I've held.As a dedicated team player, I believe in the power of collaboration. I have experience working in both large and small teams, and I understand how to communicate and collaborate effectively to achieve common goals. I'm accustomed to working closely with various departments and stakeholders, always striving to create an atmosphere where everyone feels valued and heard.
Garnspecialisten Aps
View- Website:
- garnspecialisten.dk
- Employees:
- 6
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Paid Media SpecialistGarnspecialisten ApsCopenhagen, Dk -
Freelance Consultant ⎜ Online Marketing SpecialistThor Bay Sep 2023 - Present -
Paid Search & Digital Design SpecialistRosendahl Design Group May 2024 - Sep 2024Region Hovedstaden, DanmarkRosendahl Design Group is a multi-brand design house, representing renowned Danish design brands such as Kay Bojesen, Bjørn Wiinblad, Holmegaard, JUNA, Lyngby Porcelæn, Kähler, Arne Jacobsen clocks, and Rosendahl.As a Paid Search & Digital Design Specialist at Rosendahl Design Group, I was responsible for driving traffic and optimizing Google Ads campaigns across markets such as Denmark, Sweden, Norway, and Germany. Additionally, I handled the versioning of graphic elements for our… Show more Rosendahl Design Group is a multi-brand design house, representing renowned Danish design brands such as Kay Bojesen, Bjørn Wiinblad, Holmegaard, JUNA, Lyngby Porcelæn, Kähler, Arne Jacobsen clocks, and Rosendahl.As a Paid Search & Digital Design Specialist at Rosendahl Design Group, I was responsible for driving traffic and optimizing Google Ads campaigns across markets such as Denmark, Sweden, Norway, and Germany. Additionally, I handled the versioning of graphic elements for our channels, including Google Ads, Meta, and newsletters.My tasks included: ➡️ Setting up, monitoring, and optimizing paid search campaigns on Google Ads to increase conversions and sales➡️ Reporting and evaluating campaign performance with a focus on continuous optimization and ensuring budget efficiency➡️ Versioning graphic ads for use across channels such as Google Ads, Meta, and newsletters➡️ Collaborating with the eCom team to develop campaign strategies across multiple markets𝗥𝗲𝘀𝘂𝗹𝘁𝘀:Despite challenges in the Danish market, including reduced demand and supply chain delays due to global logistical disruptions, I successfully drove growth in our other markets: Sweden, Norway, and Germany.Through targeted Google Ads campaigns and ongoing optimization of bidding strategies and ad content, I achieved the following:➡️ Increased overall online traffic and conversions across the three markets➡️ Improved campaign performance by tailoring targeting and ad copy to each market’s specific customer behavior➡️ Identified new growth opportunities, leading to increased revenue in these markets, even under challenging market conditionsAs part of a larger organizational restructuring due to declining demand and supply chain pressures, my position was unfortunately made redundant. However, I look back on my time at Rosendahl Design Group with pride over the results we achieved. Show less -
Paid Search ManagerResolution Denmark Nov 2021 - Feb 2023København, Hovedstaden, DanmarkResolution (TRANSACT now) is one of the specialist units within Omnicom Media Group, specializing in digital marketing. The company is a performance marketing agency, with a focus on creating business results through digital marketing.As a Paid Search Manager at Resolution Media, my responsibilities included planning, setting up, and optimizing Paid Search campaigns across various advertising platforms such as Google Ads, Bing Ads, and Apple Search Ads.I developed strategies and… Show more Resolution (TRANSACT now) is one of the specialist units within Omnicom Media Group, specializing in digital marketing. The company is a performance marketing agency, with a focus on creating business results through digital marketing.As a Paid Search Manager at Resolution Media, my responsibilities included planning, setting up, and optimizing Paid Search campaigns across various advertising platforms such as Google Ads, Bing Ads, and Apple Search Ads.I developed strategies and roadmaps in collaboration with internal and external customer teams, managed my own customer portfolio, and was responsible for managing budgets and maintaining various campaigns across markets and customers.My tasks included:➡️ Planning, setting up, and optimizing Paid Search campaigns across various advertising platforms (Google Ads, Bing Ads, and Apple Search Ads)➡️ Developing strategies and roadmaps in collaboration with internal and external customer teams➡️ Managing my own customer portfolio and being responsible for managing budgets and maintaining various campaigns across markets and customers➡️ Conducting my own customer meetings for reporting, including presenting results, insights, and recommendations for optimizations. Show less -
Digital Trainer & Knowledge ManagerKpi Communications Feb 2020 - Oct 2021Region Hovedstaden, DanmarkKPI Communications develops and manages projects, as well as creates learning, solutions, and results for the benefit of people, individuals, and society. The company was founded in 2006. Since then, KPI Communications has been the Business-To-Business consultancy and communication agency to contact if you want to engage and drive projects targeted at entrepreneurs and small and medium-sized businesses in Denmark.As a Digital Trainer & Knowledge Manager, I primarily worked with… Show more KPI Communications develops and manages projects, as well as creates learning, solutions, and results for the benefit of people, individuals, and society. The company was founded in 2006. Since then, KPI Communications has been the Business-To-Business consultancy and communication agency to contact if you want to engage and drive projects targeted at entrepreneurs and small and medium-sized businesses in Denmark.As a Digital Trainer & Knowledge Manager, I primarily worked with education, including the development, maintenance, and quality assurance of the company's training programs, as well as my own teaching in the programs.➡️ Conducting physical courses and programs, as well as other channels, including virtual learning videos and webinars on YouTube, Facebook, or ZOOM➡️ Developing and quality assurance of teaching materials➡️ Continuously setting up marketing campaigns on our paid channels➡️ Coordinating project tasks and plans in close collaboration with project managers and partners Show less -
Speaker & Blogger In Digital MarketingIvækst Feb 2020 - Oct 2021København, Hovedstaden, DanmarkIVÆKST is a business portal that disseminates knowledge about business operations and growth. Its mission is to assist small and medium-sized Danish businesses in achieving stable growth. Through its content and activities, the portal seeks to create a solid foundation for healthy growth in businesses.On behalf of KPI Communications, I was affiliated as an "in-house" speaker at IVÆKST's day courses and workshops, where I conducted both physical and livestreamed… Show more IVÆKST is a business portal that disseminates knowledge about business operations and growth. Its mission is to assist small and medium-sized Danish businesses in achieving stable growth. Through its content and activities, the portal seeks to create a solid foundation for healthy growth in businesses.On behalf of KPI Communications, I was affiliated as an "in-house" speaker at IVÆKST's day courses and workshops, where I conducted both physical and livestreamed courses:Livestreams:➡️ Kickoff - Betalt trafik fra Google (Din Digitale Virksomhed)➡️ Digital Markedsføring på budget (Din Digitale Virksomhed)➡️ SEM og Sociale medier (Styrk din placering på e-handelsgaden)Workshops:➡️ Google Ads 2 for virksomheder➡️ Kom i gang med Google Ads + certificering➡️ Annoncering med display og video➡️ Det komplette Google Ads-kursus (4-dages kursus)➡️ Kom i gang med Google Analytics + certificering➡️ Godt begyndt med Facebook-annoncering➡️ SEO - Velkommen på forsiden Show less -
Teacher & Speaker In Digital MarketingGoogle Succes Online Feb 2020 - Oct 2021København, Hovedstaden, DanmarkGoogle Success Online has been organizing courses throughout Denmark since 2012, and has taught over 70,000 individuals about digitalization. The courses are short in duration and cater to students, job seekers, administrative staff, and businesses.On behalf of KPI Communication, I was affiliated as an in-house trainer for the Digital Coordinator program, which was a requalification program in online marketing for unemployed academics, combining theory, practice, and case-solving. In… Show more Google Success Online has been organizing courses throughout Denmark since 2012, and has taught over 70,000 individuals about digitalization. The courses are short in duration and cater to students, job seekers, administrative staff, and businesses.On behalf of KPI Communication, I was affiliated as an in-house trainer for the Digital Coordinator program, which was a requalification program in online marketing for unemployed academics, combining theory, practice, and case-solving. In three intensive weeks, job seekers acquired the digital skills that companies demanded. During the program, students acquired competencies in:➡️ Search Engine Optimization (SEO)➡️ Social Media➡️ Search Engine Marketing (SEM)➡️ Website editing and optimization➡️ Email Marketing➡️ Digital strategy, budgeting, and data analysisThe teaching was practical, inspiring, hands-on, and realistic, and the aim was for students to create digital change in a company from day one. As part of the program, students were certified in Digital Marketing and Google Analytics.Overall, I have had the pleasure of teaching more than 1,000 students in the Digital Coordinator program, through both physical and online courses during my tenure as a trainer. The program has an impressive success rate, and I have witnessed many of my students receiving job offers shortly after completing the program. As an experienced instructor, I have enjoyed being a part of this fantastic initiative that helps academics enhance their digital skills and increase their employability opportunities. Show less -
Ppc SpecialistWebamp Jun 2019 - Jan 2020Region Hovedstaden, DanmarkWebamp is an agency with specialists in marketing's most important disciplines: SEO, Google Ads, web design, and Facebook advertising. Through each specialty, they promote their clients' online presence and help them thrive in the digital world.As a PPC specialist, I was responsible for managing online campaigns for Webamp's many clients, including strategic planning, production of ad copy and display banners, measurement of results, automation, A/B testing, and optimization of… Show more Webamp is an agency with specialists in marketing's most important disciplines: SEO, Google Ads, web design, and Facebook advertising. Through each specialty, they promote their clients' online presence and help them thrive in the digital world.As a PPC specialist, I was responsible for managing online campaigns for Webamp's many clients, including strategic planning, production of ad copy and display banners, measurement of results, automation, A/B testing, and optimization of campaigns in all major advertising programs: Google Ads (search, display, shopping, video, and app), Business Manager (Facebook Ads and Instagram Ads), and Campaign Manager (LinkedIn Ads).I used my expertise to optimize campaigns and ensure they were as effective as possible, with a strong focus on achieving results for our clients. I produced reports and analyzed data to identify opportunities for improvement and conducted A/B tests to evaluate and fine-tune our strategies.➡️ Consulting, execution, and maintenance of online advertising campaigns➡️ Monitoring and reporting on KPIs, analyzing performance data including trends, irregularities, and growth opportunities.➡️ Lead generation for both B2C and B2B segments, as well as increased sales and re-sales of products on webshops. Show less -
External Teacher In Digital MarketingGoogle Succes Online Feb 2018 - May 2019Copenhagen Area, DenmarkDuring my time with Google Success Online, I worked as an external instructor in Digital Marketing. My primary role was teaching on the Digital Coordinator program, where I instructed 450 students in 2018 and 260 students in 2019. In addition, I also taught various workshops for businesses, job seekers, and students that were organized by Google Success Online throughout Denmark.Through my role as an instructor, I gained valuable experience in effectively communicating and teaching… Show more During my time with Google Success Online, I worked as an external instructor in Digital Marketing. My primary role was teaching on the Digital Coordinator program, where I instructed 450 students in 2018 and 260 students in 2019. In addition, I also taught various workshops for businesses, job seekers, and students that were organized by Google Success Online throughout Denmark.Through my role as an instructor, I gained valuable experience in effectively communicating and teaching digital marketing concepts to a diverse range of students. This experience allowed me to develop a deep understanding of each digital discipline and how they work together to create a comprehensive digital strategy. Additionally, I learned the importance of adapting my teaching style to cater to different learning styles and levels of experience.I found the experience of teaching to be both challenging and rewarding, as it required me to continuously stay up-to-date with the latest trends and changes in the digital marketing landscape. However, it was also fulfilling to see my students apply the knowledge and skills they learned in the program to achieve their own digital marketing goals.Skills I taught on the Digital Coordinator program and in the workshops included paid traffic (Google Ads & Facebook Ads), Google Analytics (web statistics & web analysis), landing page conversion optimization, digital strategy & budgeting, and organic traffic (SEO, social media, & email marketing).➡️ Paid traffic (Google Ads & Facebook Ads)➡️ Google Analytics (Web statistics & web analytics)➡️ Landing page conversion optimization➡️ Digital strategy & budgeting➡️ Organic traffic (SEO, social media & email marketing) Show less -
Campaign SpecialistBeruf Dec 2017 - May 2019Copenhagen Area, DenmarkDuring my time as a campaign specialist in online advertising at Beruf, I was responsible for advising and executing data-driven campaigns for my own portfolio of clients. I built strong relationships with my clients and was able to understand their business goals and develop targeted strategies that delivered measurable results.My expertise in Google Ads allowed me to deliver effective campaigns that increased the visibility of my clients' products and services and led to an increased… Show more During my time as a campaign specialist in online advertising at Beruf, I was responsible for advising and executing data-driven campaigns for my own portfolio of clients. I built strong relationships with my clients and was able to understand their business goals and develop targeted strategies that delivered measurable results.My expertise in Google Ads allowed me to deliver effective campaigns that increased the visibility of my clients' products and services and led to an increased conversion rate. I was responsible for the entire process, from strategic planning and campaign creation to monitoring performance and adjusting tactics to improve results.I enjoyed working at a fast pace, and I was always aware of the latest trends and technologies in online advertising. This allowed me to optimize my campaigns and deliver the best results to my clients.➡️ Advising clients on online advertising and data-driven campaigns.➡️ Executing and optimizing Google Ads campaigns for clients in a range of different industries.➡️ Monitoring campaigns and adjusting strategies to achieve the best results and ROI.➡️ Analyzing data to identify trends, ineffective campaign elements, and areas for further optimization.➡️ Working closely with other specialists, such as UX designers and developers, to ensure an optimal customer experience and increased conversion rate. Show less -
Online Marketing ManagerNobicon A/S Apr 2016 - Nov 2017Copenhagen Area, DenmarkNobicon was a Danish trading company that focused on importing and reselling quality products to the Scandinavian market (B2C/B2B/Wholesale).As an employee of Nobicon, I was responsible for the company's communication and marketing activities across various key markets in Europe. My primary focus was on data-driven campaigns for the company's brands and webshops, which were developed in close collaboration with our foreign partners and employees.My tasks included developing and… Show more Nobicon was a Danish trading company that focused on importing and reselling quality products to the Scandinavian market (B2C/B2B/Wholesale).As an employee of Nobicon, I was responsible for the company's communication and marketing activities across various key markets in Europe. My primary focus was on data-driven campaigns for the company's brands and webshops, which were developed in close collaboration with our foreign partners and employees.My tasks included developing and executing business concepts, onboarding interns, as well as monitoring and analyzing conversions, leads, and customer traffic. Additionally, I was responsible for continuous setup and optimization of online marketing campaigns and activities on various platforms, including Google (SEO and Ads), Facebook (Content marketing, Influencer marketing, and Ads), YouTube (Product videos and influencer marketing), and Mailchimp® (Email marketing). Show less
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Sales ConsultantTelenor Aug 2010 - Nov 2015Københavnsområdet, DanmarkDuring my over 5 years at Telenor, I had the opportunity to work in various roles and develop my skills within customer service and sales. One of my proudest achievements was consistently achieving the highest service score per customer in the store for several years, as well as building a loyal and satisfied customer base. Along with providing excellent service, I also maintained a high cross-selling rate per customer.Throughout my time at Telenor, I learned the importance of putting… Show more During my over 5 years at Telenor, I had the opportunity to work in various roles and develop my skills within customer service and sales. One of my proudest achievements was consistently achieving the highest service score per customer in the store for several years, as well as building a loyal and satisfied customer base. Along with providing excellent service, I also maintained a high cross-selling rate per customer.Throughout my time at Telenor, I learned the importance of putting the customer first and tailoring my approach to meet their specific needs. I enjoyed working in a fast-paced and dynamic environment where I could help customers with everything from choosing the right plan to troubleshooting technical issues. It was rewarding to see satisfied customers return and refer their friends and family to our store. Overall, my experience at Telenor helped me develop valuable skills in communication, problem-solving, and customer relationship management. Show less -
Marketing Assistant, (Internship)Telenor Jan 2014 - Jun 2014Københavnsområdet, DanmarkAt Telenor's Market department, I was given significant responsibility from day one during my internship, which provided me with the opportunity to apply my theoretical knowledge to practical experience in strategy development and project coordination.I was part of a project group tasked with developing one of the company's largest campaigns to date, namely the "Best Network Ever" campaign. In close collaboration with key employees and external stakeholders, I had primary responsibility… Show more At Telenor's Market department, I was given significant responsibility from day one during my internship, which provided me with the opportunity to apply my theoretical knowledge to practical experience in strategy development and project coordination.I was part of a project group tasked with developing one of the company's largest campaigns to date, namely the "Best Network Ever" campaign. In close collaboration with key employees and external stakeholders, I had primary responsibility for conceptualizing and organizing the internal part of the campaign, including training both internal and external employees (sales and customer service personnel).In addition to my internship at Telenor, I wrote my thesis, where I chose to focus on a strategic shift from attracting new customers to retaining existing ones. My thesis resulted in the development of a rebranding strategy and a marketing plan named "Best In Service."My responsibilities included project management for the training of retail and customer service employees as well as planning communication activities for current and future campaigns.➡️ Project Manager for the training of retail and customer service employees➡️ Communication planning for current and future campaigns Show less
Thor Bay Education Details
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Digital Concept Development -
International Marketing
Frequently Asked Questions about Thor Bay
What company does Thor Bay work for?
Thor Bay works for Garnspecialisten Aps
What is Thor Bay's role at the current company?
Thor Bay's current role is Paid Media Specialist.
What is Thor Bay's email address?
Thor Bay's email address is th****@****dia.com
What schools did Thor Bay attend?
Thor Bay attended Copenhagen Business Academy, Copenhagen Business Academy.
Who are Thor Bay's colleagues?
Thor Bay's colleagues are Rebekka Nybo, Jonas Mørkøre Andersen, Lene Bakke Haga, Birgit Aarsleff Sommer.
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