Heading the Danish office of Talogy a global provider of Talent Management soultions.Responsible for implementing all products and services both SaaS delivered products and consultancy based services.

"We Enable Greatness In People And Organizations Everywhere" is the mission of Franklin Covey.My focus is to drive the digital transformation, making us targeted, efficient and accountable.Actions initiated• CRM migration from Salesforce to Zoho• Marketing automation, homepage and SoMe integration• New partners and partnerships to drive business• Focus on platform and subscription business model

The company develops, operates and supports a SaaS platform for the use of HR in customer organizations. The staff consists of specialists within IT maintenance and software developers, psychologists, data analysts and Backoffice.Actions initiated• EU GDPR compliance project to meet upcoming requirements• Integration of CRM, market automation and own SaaS platform• Responsible for European business partners performance, negotiations and contract renewals• Training and communication of new platform and offerings to partners• Introduction and implementation of agile principles in development teams• Information sharing and feedback improved in development team• Outsource and insource of subject matter experts to speed up operations• Transfer to cloud hosting, app access, UI improvements, translation improvements etc.Result: Profit at historic high. Processes streamlined, documented and brought to GDPR compliance. Customer onboarding processes improved by automation. Cross selling and customer intelligence improved.

The board appointed me as replacement and responsible for a turn-around with focus on increasing the profitability of the company.Initiated many actions:• Launched new IT platform and HR assessments to the market• Customer proximity focus to ensure value and understanding of the new platform• Changed from traditional sales to data driven, CRM and business intelligence• Ran campaigns to attract and onboard more users for cross sale purposes• Increased new user inflow by lowering obstacles / entry barriers• Customer retention programs Result: Master Danmark A/S went from a deficit to achieving its highest profit levels in the company’s history. Achieved the highest cross sale among all Master partner

New innovation strategy designed and implemented to drive the company forward in the direction of a SaaS organisation.Developed a new data driven strategy to counter a consolidating sector and market.• Implemented customer driven innovation strategy/ vision• Ran change management both internal and externally towards European partners• Responsible for new and existing European business partners• Responsible for the development of a new software platform for all servicesResult: New SaaS platform finished in time and on budget, significant reductions achieved in development time, change management successful with new methodologies implemented

My role was to oversee operations until MBO was completed• Business sparring and major account consultation• Counselling in financial and audit questions• Advice on marketing automation and digitalization issues• Advice on the upcoming EU GDPR issuesResult: Operations further automated as well as responsiveness to customer / prospect requests

Active Chairman of the board, setting up and daily operation• Negotiated terms with former Swedish partner to take over customer stock• Responsible for all legal issues on contracts and founding the company• Set up, recruited initial team and searched CEO (VD)• Chairman and responsible for securing a healthy business and payback/financingResult: Business plan fulfilled, full payback of purchase and dividend according to plan

Master Management Danmark A/S sold and serviced HR software in Denmark. The turnover stemmed from software subscriptions, certification courses necessary for users to use the software and consultancy services to HR.Responsible for growing the company by organically increasing sales and thereby profit and market share. • The company was refocused in sales, service and offering• Strong personal sales role and contribution (winner of partner sales contest 2005)• Recruited and developed new team and competencies• Communication simplified for improved impact on target group• Automation and systems introduced to become more reliable and scalableResult: From inferior to leading HR assessment supplier. Several Gazelle growth awards achieved. Profitability exceeded budgets and at record heights.

Responsible for IT infrastructure, support and development. This included responsibility for European partner’s support and training in own IT systems.Headed the development and roll out of customer software:• Design, user involvement and documentation• Project manager for team of six IT developers including testing• Planned and performed roll out and handover to European partnersResult: Increased satisfaction from partners and customers. New customer software became a unique selling point and important part for the delivery to the customer.

Own private company.The company provided services within IT.Analyzing, building and running IT networks for small companies.