I co-founded a boutique agency called Armchair back in 2009. We cut our teeth on digital innovation and brand transformation. We called some impressive companies our clients and some even more impressive people our colleagues, co-conspirators, and friends. My work leading the agency and as strategist for our clients has been deeply rewarding. From a fashion textile company that was ready to lead the entire industry toward more sustainable, honest supply chains to a massive media company that built their business one tough win at a time, I have had the opportunity to be an agent of real change through strategy and design. Along the way, I co-founded and ran a technographics and market research company – Industry Index. I took part in the pageant of start-up culture first-hand: dozens of VC pitches, dozens more deck iterations, even more sleepless nights, re-re-re-pivoting of product. This experience not only wisened my insights and deepened my playbook, but also provided me with an empathetic approach to our early-stage clients. My 20+ years of experience, skill, and a bit of good fortune have brought me here – as co-founder and architect of change for is + at. I’m more excited by the work than I’ve ever been.