Driving business growth in a scalable and efficient way in 20 countries globally, through innovative Customer and Demand generating Omnichannel Marketing Communication, optimizing new user acquisition, engagement, retention and sales, leveraging Customer Insights and Business Intelligence .Defining priorities, strategy and processes to drive digital innovation and implement digital strategy, across Demand & Lead Generation, Customer Relationship Management, Marketing Automation- and… Show more Driving business growth in a scalable and efficient way in 20 countries globally, through innovative Customer and Demand generating Omnichannel Marketing Communication, optimizing new user acquisition, engagement, retention and sales, leveraging Customer Insights and Business Intelligence .Defining priorities, strategy and processes to drive digital innovation and implement digital strategy, across Demand & Lead Generation, Customer Relationship Management, Marketing Automation- and Operations, Subscriptions as a new business model for Hearing Aids and Global Agency Network Management, with cross-functional stakeholders at executive level (SVP, VP, CMO, GM).Leveraging Data Analysis, Data Science and Customer Insights, to define, measure and optimize the Omnichannel Customer Experience, the User Journey and Conversion to Sales across the customer lifecycle, through dynamic targeting and communication personalization. Recruiting and remotely coaching, developing and managing a team of 13 highly experienced and effective, top talent Digital Experts in 5 locations globally. Show less

Driving regional/global business strategies (Customer Acquisition, Activation, Retention and Revenue Growth) with the regional executive leadership teams, through continuous campaign performance optimization and most efficient operational capacity usage + leveraging state of the art marketing technology.Defining and establishing the Global Integrated Growth Marketing team at eBay, linking eBay’s Regional Marketing Teams across 10 countries/regions and the Global Operations team. Driving… Show more Driving regional/global business strategies (Customer Acquisition, Activation, Retention and Revenue Growth) with the regional executive leadership teams, through continuous campaign performance optimization and most efficient operational capacity usage + leveraging state of the art marketing technology.Defining and establishing the Global Integrated Growth Marketing team at eBay, linking eBay’s Regional Marketing Teams across 10 countries/regions and the Global Operations team. Driving the collaboration across regional Marketing, Global Operations, Analytics, Customer Research and Finance teams, actively designing and delivering high impact integrated, cross-channel campaigns.As an experienced and efficient Leader & Coach, developing a globally spread, highly motivated and dedicated team of recognized strong performers, guided by a strong vision around driving global business performance, as well as the team’s professional growth. Show less

Leading and transforming a team of >40 team members globally, into a centrally placed Center of Excellence, to support all Marketing teams globally, in defining the best performing user segments for their planned Marketing campaigns. Drove significant, continuous efficiency gains through the optimization of the team set-up and size in Prague, while increasing output capacity of the team at continuously high quality levels. Initiated unprecedented reporting and monitoring mechanisms… Show more Leading and transforming a team of >40 team members globally, into a centrally placed Center of Excellence, to support all Marketing teams globally, in defining the best performing user segments for their planned Marketing campaigns. Drove significant, continuous efficiency gains through the optimization of the team set-up and size in Prague, while increasing output capacity of the team at continuously high quality levels. Initiated unprecedented reporting and monitoring mechanisms allowing for continuous Coupon Campaign portfolio and ROI optimization, as well as cross channel reach expansion, for coupon campaigns globally. Process driven, striving in defining and putting organizational and operational structure in place, with a strong drive to deliver and can-do attitude, despite limited resources or while facing organizational bottlenecks. Show less

Building and Leading a globally dispersed teams in San Jose, USA, Zurich, Switzerland and Prague, Czech Republic, managing all aspects of planning and executing Onsite-, Global CRM-, Newsletter-, Couponing-, Mobile-, Social- and Display Marketing campaigns for eBay’s emerging markets in Russia, Latin America, Brazil, China and “Rest of World”, as well as all related Online Operations activities (Content Trafficking, eMail creation and send-outs, User Segmentation)Partnering extensively… Show more Building and Leading a globally dispersed teams in San Jose, USA, Zurich, Switzerland and Prague, Czech Republic, managing all aspects of planning and executing Onsite-, Global CRM-, Newsletter-, Couponing-, Mobile-, Social- and Display Marketing campaigns for eBay’s emerging markets in Russia, Latin America, Brazil, China and “Rest of World”, as well as all related Online Operations activities (Content Trafficking, eMail creation and send-outs, User Segmentation)Partnering extensively with cross-functional teams throughout the organization (Customer Insights, Analytics, regional as well as established market (US, UK, DE) Marketing teams, Product, Finance and others) to prioritize, develop, execute and measure global customer communication strategies that lead to increased market share across all regions and consumer segments. Show less

Areas of Focus: Russia, China, Brazil, Latin AmericaLeading an international team responsible for developing and executing state of the art marketing initiatives, focused on customer acquisition, engagement and retention. Guiding new product development, responsible for budget and financial management, as well as Innovation around Global Marketing Operation processes and tools. Determining optimal allocation of resources, to ensure alignment and integration with global strategies and… Show more Areas of Focus: Russia, China, Brazil, Latin AmericaLeading an international team responsible for developing and executing state of the art marketing initiatives, focused on customer acquisition, engagement and retention. Guiding new product development, responsible for budget and financial management, as well as Innovation around Global Marketing Operation processes and tools. Determining optimal allocation of resources, to ensure alignment and integration with global strategies and effectively manage Marketing initiatives in eBays' key focus Emerging Markets. Responsible for long term strategic planning and the development & management of global CRM programs, reflecting national customer insights and local market factors. Leading reporting needs and continued testing, while improving the effectiveness and efficiency of processes, programs, and infrastructure. Building a culture and environment of breakthrough innovative thinking, accountability and employee engagement. Show less

Managing the Relationship Marketing Teams for the UK and Germany (9 HC), ensuring personalized Onsite and Newsletter campaigns are planned, executed, analyzed and optimized for eBay’s most important markets in Europe. Leading the EU Operations Team in Prague (17 HC) responsible for the trafficking of relevant content and engaging Newsletters to eBay’s users. Continuous tool development, enhancements and process optimization, maximizing efficiency in ways of working of cross functional, global… Show more Managing the Relationship Marketing Teams for the UK and Germany (9 HC), ensuring personalized Onsite and Newsletter campaigns are planned, executed, analyzed and optimized for eBay’s most important markets in Europe. Leading the EU Operations Team in Prague (17 HC) responsible for the trafficking of relevant content and engaging Newsletters to eBay’s users. Continuous tool development, enhancements and process optimization, maximizing efficiency in ways of working of cross functional, global teams. Additional responsibilities and skill set are:Global Product Development - Strategic Planning - Operational Excellence - Large Team Management - Business Analytics - Driving Innovation Show less

Responsible for driving all online market expansion initiatives and new country roll outs for the E-Commerce department of the fashion brand Mexx, management, coaching and training of online marketing team, managing online marketing/sales channels, SEM, SEO, Affiliates, Newsletter, Portals as well as partnerships with high traffic online marketplaces in Europe (Otto, Quelle, Neckermann, Amazon…) as well as online wholesalers.

Negotiating strategic partnerships with high traffic websites and email/media agencies for one of the world's biggest E-Commerce company. Planning, managing and analyzing results of Online Marketing campaigns (Banner advertising, SEM, Affiliates) and partnerships. Developing Amazon’s European Affiliate Programs through system improvements and new affiliate recruiting. Additional responsibilities were:Product development - Profitability Analysis - Budget Responsibility - Process… Show more Negotiating strategic partnerships with high traffic websites and email/media agencies for one of the world's biggest E-Commerce company. Planning, managing and analyzing results of Online Marketing campaigns (Banner advertising, SEM, Affiliates) and partnerships. Developing Amazon’s European Affiliate Programs through system improvements and new affiliate recruiting. Additional responsibilities were:Product development - Profitability Analysis - Budget Responsibility - Process Optimization - SEM Yahoo Search / Google - Key Account Management Show less

ActiveEurope.com - Online registrations and sports event managementDevelopment market entry strategy, strategic partnerships and consumer’s brand awareness in Europe’s most important E-Commerce markets for online registrations for sports events. Establishing relationships with sponsors in the sports industry, extensive competitor analysis and developing the customer base. Guiding the improvement of an online sales lead system and ActiveEurope’s websites. Further responsibilities… Show more ActiveEurope.com - Online registrations and sports event managementDevelopment market entry strategy, strategic partnerships and consumer’s brand awareness in Europe’s most important E-Commerce markets for online registrations for sports events. Establishing relationships with sponsors in the sports industry, extensive competitor analysis and developing the customer base. Guiding the improvement of an online sales lead system and ActiveEurope’s websites. Further responsibilities were:Elaborating commercial strategy - Contract negotiations - International business development - Marketing strategy development - Data analysis - Sales lead analysis Show less

Responsible for providing executive leadership for PAGOON’s rapidly growing business and technical operations. Strategic E-Commerce Business Development, Investor Relations, Program Management for Product Development and Supervision of outsourced IT projects. Led investor and fund raising initiatives (Awards Aquitaine Entreprendre, Aquitec) that allowed PAGOON to be well funded for its product development. Other primary tasks included: Market Research - Customer relationship management… Show more Responsible for providing executive leadership for PAGOON’s rapidly growing business and technical operations. Strategic E-Commerce Business Development, Investor Relations, Program Management for Product Development and Supervision of outsourced IT projects. Led investor and fund raising initiatives (Awards Aquitaine Entreprendre, Aquitec) that allowed PAGOON to be well funded for its product development. Other primary tasks included: Market Research - Customer relationship management - International business development - Development of Business Plan and corporate strategy - Budget creation and control - Press relation - Accounting - Financial reporting Show less