Product Professional for consumer durables in the premium segment, driving volume and value with differentiated products whilst ensuring gross profitability to sustain continued premium brand positioning and fund further brand investment. Well-versed in product management with a strong and varied grounding in retail sales product training, planning and analytics. Successful through targeted ranging and inherently consistent pricing architecture as well as end consumer-oriented promotional campaign planning. Experienced in a quasi-retail proforma / agency sales as well as wholesale distribution systems. Highly analytical, MBA educated and multi-lingual.Key achievements: • Simplification of complex range offering for production / sourcing and distribution efficiencies• Development of product catalogue to communicate and differentiate a highly complex product offering• Alignment and rebranding of two brand concepts under one strong brand claim and new compelling get-up• New product development in conjunction with local and overseas engineering teams based on end user insights• Developing and promoting premium brand concepts to achieve a sustainable margin proposition.• Managing a diverse portfolio of consumer goods (80+ SKU’s, $100m annual turnover). • Maximising basket value through promotional initiatives to drive attachment rates of complementary products.• Achieving compound annual growth for assigned product categories in a competitive marketplace.• Doubling order intake for a top-selling SKU based on implementing a consumer upgrade proposition.• Strong written and verbal communications skills with a creative spin, copy-writing entire brochures and websites.• Advanced analytical skills through explorative data analyses to support business cases.• Teasing out consumer benefits from complex technologies to promote stateof-the-art products.• Mentoring & leading junior product managers, product training staff and graphic designers.• Collaborating with key stakeholders in the organisation across the entire value-chain, external agencies and retail partners to negotiate and gain support for profitable sales growth.• Establishing systems and procedures to facilitate organisational growth.