Thanos Papathanasiou Email & Phone Number

Greece

Athens, Attiki, Greece

Athens, Greece

• Developing and implementing Marketing and Communication Plan to achieve business results in collaboration with key stakeholders in Greece and Bulgaria.• Developing and establishing the business’ brand building strategies across all channels while leading the development and refinement of the brand’s messages and creatives.• Building, planning and implementing the digital marketing strategy (websites, social media editorial calendar, creatives, ads) as well as reporting… Show more • Developing and implementing Marketing and Communication Plan to achieve business results in collaboration with key stakeholders in Greece and Bulgaria.• Developing and establishing the business’ brand building strategies across all channels while leading the development and refinement of the brand’s messages and creatives.• Building, planning and implementing the digital marketing strategy (websites, social media editorial calendar, creatives, ads) as well as reporting performance.• Managing Media and Press relations, newsletters, PR events and conference sponsorships.• Budgeting, Forecasting and Financial Monitoring.• Identifying and launching Marketing initiatives using new technologies and up-to-date applications.• Developing key community relationships & strategic partnerships to increase awareness and elevate the brand profile.• Work closely with leadership to drive strategic partnerships with external business partners.• Developing and deploying internal communications strategies to ensure employee engagement in company initiatives.• Undertaking and implementing Employer Branding and recruitment advertising initiatives.• Working with a cross functional teams on assigning tasks, establishing project deliverables and scheduling of those tasks and deliverables (eg. implementation of CRM)• Designing employee and client satisfaction surveys to promote and secure highsatisfaction levels. Show less

Athens, Greece

• Leading clients’ marketing and advertising strategies and liaising with clients at senior level.• Developing corporate strategy based on the knowledge of the digital market and client service management.• Planning, developing and supporting budget recommendations, in order to provide quality and profitable service to clients.• Managing and growing existing client accounts by devising client strategy, developing strong client relationships and delivering client objectives.•… Show more • Leading clients’ marketing and advertising strategies and liaising with clients at senior level.• Developing corporate strategy based on the knowledge of the digital market and client service management.• Planning, developing and supporting budget recommendations, in order to provide quality and profitable service to clients.• Managing and growing existing client accounts by devising client strategy, developing strong client relationships and delivering client objectives.• Partnering with media and creative agencies to work on existing or new business opportunities.• Ensuring the timely development and execution of plans, campaigns, and projects to ensure earnings, growth, and profit goals are achieved. Show less

Athens, Greece

• Responsible for the promotional Marketing material of 8 TV channels in Greece, Cyprus& Malta across all channels (online & offline)(FOX, FOXlife, National Geographic, NatGeo WILD, FOX Sports, Baby TV).• Budgeting, forecasting and financial monitoring of the department.• Design of Marketing strategy tailored to local market needs, to maximize viewing habits & subscriber retention.• Development of strategies that deliver compelling concepts, engage target markets, and… Show more • Responsible for the promotional Marketing material of 8 TV channels in Greece, Cyprus& Malta across all channels (online & offline)(FOX, FOXlife, National Geographic, NatGeo WILD, FOX Sports, Baby TV).• Budgeting, forecasting and financial monitoring of the department.• Design of Marketing strategy tailored to local market needs, to maximize viewing habits & subscriber retention.• Development of strategies that deliver compelling concepts, engage target markets, and enhance brand awareness in accordance with client needs.• Increase volume of promotional campaigns at no additional cost & spearhead the review of production processes to achieve savings.• Launch of pioneering native commercial digital content & unique creative media.• PR & thematic events organization, screenings & press junkets.• Supervision of the development of new innovative applications (eg. VOD FOXPlay,National Geographic Opt-Out). Show less

Athens, Greece

• Responsible for the creation of all promotional campaigns, creative concepts & clientproposals (online & offline).• Positioning of the channels on the Greek market.• Set-up of the creative Marketing & Scheduling departments.• Managing all editorial content for websites & social media.• Undertook all programming duties such as programming schedule.

Madrid, Spain

• Responsible for the promotional Marketing material of 12 TV channels in Spain,Portugal, Russia, Greece & Baltics.• Leader of the On-Air team (16 people).• Coordination of all post-production processes Daily communication with multicultural global teams.• Delivery of all promotional & On-Air campaigns (online & offline).

Thessaloniki, Greece

Executive Mba (Emba), Business Administration And Management, 8,50

Media & Communication Science (Msc), Communication And Media Studies, 8,00

Bachelor Of Science (Bsc), Journalism & Mass Media Communication, 8,11

Marketing And Commercial Management

1 year Erasmus Scholarship.