Thomas Perez Email & Phone Number

New York, NY, US

Santa Barbara, California, US

New York, NY, US

• Develop and launch numerous new products while implementing innovative GTM strategies activating product reach and acquisition, contributing to over $100M in revenue and outperforming forecast by +120%.
• Engineer and optimize an omnichannel marketing strategy, creating a test and learn curriculum using data and insights, improving customer segmentation, increasing click-through rate by 60% and new acquisition by 228%
• Craft portfolio positioning to drive an innovative above-the-line (ATL) messaging and media strategy, resulting in heightened product awareness and alignment with portfolio objectives.
• Spearhead various tech enhancements, driving a cohesive collaboration between all required partners, successfully enhancing product and marketing capabilities.
• Devise comprehensive portfolio strategies, technology roadmaps, and segmentation strategies, contributing to sustained growth and adaptability in dynamic markets.
• Develop annual marketing and partner strategies by fostering collaboration among partners, cultivating synergies, and aligning each organization's roadmap for mutual benefit.

New York, NY, US

• Pioneered a strategic partnership framework, identifying and activating new partnerships while launching GTM strategies contributing to over $5B in incremental new sales volume.
• Managed 8 strategic partnerships, orchestrating field marketing, lead generation, and ATL marketing activations, resulting in a 500% increase in the sales funnel.
• Launched sales enablement materials, defining KPIs and performance guidelines empowering the sales organization driving the achievement of strategic objectives.
• Coordinated with partners, senior executives, and sales & marketing teams to launch a comprehensive go-to-market blueprint, incorporating sales best practices and a practical approach for maximum market impact.
• Implemented cutting-edge CRM technology solutions by streamlining operations, enhancing efficiency, and driving strategic decision-making, resulting in significant cost savings and improved business performance.

New York, NY, US

• Led strategic planning efforts, initiatives resulted in +$600M in new business.
• Developed and executed a cross-channel strategy, optimizing lead generation channels for maximum impact and efficiency, contributing to sustained business growth.
• Enhanced associated Profit and Loss (P&L) performance by collaborating with pricing and finance teams and devising a unique pricing model.
• Proactively identified and evaluated new technologies and add-on applications, contributing to increased efficiency and effectiveness in achieving marketing objectives.

New York, NY, US

Woodbury, New York, US

• Managed 10 partners to generate sales initiatives through promotions, contest, & marketing campaigns
• Boosted sales by % while expanding client portfolio through email and digital campaigns
• Launched ~5 promotions & contest per quarter to drive new customer participation and sales by 30%
• Researched and collected data on the market, competitors, and consumers to present a concise strategy for upcoming sales projects
• Influenced go to market strategy for 5 new manufactures to drive joint success

Woodbury, New York, US

• Coordinated with sales team, developed pricing strategies and negotiated >100 new contracts with existing customers
• Developed a comprehensive pricing model to support product cost across US & Canada system and databases
• Improved financial analysis to share a more holistic view of ROI, COGS, & sales trends
• Gathered and analyzed statistical information to calculate the sales value for specific merchandise
• Consulted with clients, vendors, and colleagues to improve financial related issues and concerns
• Negotiated product pricing, reducing costs by over 20%