•Develop and launch numerous new products while implementing innovative GTM strategies activating product reach and acquisition, contributing to over $100M in revenue and outperforming forecast by +120%. •Engineer and optimize an omnichannel marketing strategy, creating a test and learn curriculum using data and insights, improving customer segmentation, increasing click-through rate by 60% and new acquisition by 228% •Craft portfolio positioning to drive an innovative above-the-line (ATL) messaging and media strategy, resulting in heightened product awareness and alignment with portfolio objectives.•Spearhead various tech enhancements, driving a cohesive collaboration between all required partners, successfully enhancing product and marketing capabilities.•Devise comprehensive portfolio strategies, technology roadmaps, and segmentation strategies, contributing to sustained growth and adaptability in dynamic markets.•Develop annual marketing and partner strategies by fostering collaboration among partners, cultivating synergies, and aligning each organization's roadmap for mutual benefit.•Collaborate closely with cross-functional partnership teams, identifying opportunities, launching a new global GTM strategy, and unlocking incremental partnership opportunities.

•Pioneered a strategic partnership framework, identifying and activating new partnerships while launching GTM strategies contributing to over $5B in incremental new sales volume.•Managed 8 strategic partnerships, orchestrating field marketing, lead generation, and ATL marketing activations, resulting in a 500% increase in the sales funnel.•Launched sales enablement materials, defining KPIs and performance guidelines empowering the sales organization driving the achievement of strategic objectives.•Coordinated with partners, senior executives, and sales & marketing teams to launch a comprehensive go-to-market blueprint, incorporating sales best practices and a practical approach for maximum market impact.•Implemented cutting-edge CRM technology solutions by streamlining operations, enhancing efficiency, and driving strategic decision-making, resulting in significant cost savings and improved business performance.

•Led strategic planning efforts, initiatives resulted in +$600M in new business.•Developed and executed a cross-channel strategy, optimizing lead generation channels for maximum impact and efficiency, contributing to sustained business growth.•Enhanced associated Profit and Loss (P&L) performance by collaborating with pricing and finance teams and devising a unique pricing model. •Proactively identified and evaluated new technologies and add-on applications, contributing to increased efficiency and effectiveness in achieving marketing objectives.

•Managed 10 partners to generate sales initiatives through promotions, contest, & marketing campaigns•Boosted sales by % while expanding client portfolio through email and digital campaigns•Launched ~5 promotions & contest per quarter to drive new customer participation and sales by 30%•Researched and collected data on the market, competitors, and consumers to present a concise strategy for upcoming sales projects•Influenced go to market strategy for 5 new manufactures to drive joint success

•Coordinated with sales team, developed pricing strategies and negotiated >100 new contracts with existing customers•Developed a comprehensive pricing model to support product cost across US & Canada system and databases•Improved financial analysis to share a more holistic view of ROI, COGS, & sales trends•Gathered and analyzed statistical information to calculate the sales value for specific merchandise•Consulted with clients, vendors, and colleagues to improve financial related issues and concerns•Negotiated product pricing, reducing costs by over 20%