Development of new propositions : idea to bottle on shelfRest & Be Thankful Co. 2.0 (refresh and relaunch) / RUM & WHISKYMr Peat Whisky (creation) / WHISKYCask management / Procurement & supply chain / Logistics / Product & packaging development / Marketing & Communication / Distribution partners relationship / Pricing & cost management

-Global brand strategy development-Key day to day contact & support for priority international markets (UK, France, Germany, Benelux, Russia, US, Mexico and Travel Retail): ensuring market activation and communication is in line with brand positioning and proposition-Responsible for the 5-year NPI pipeline working closely with the different project stakeholders (Senior management, Blending, Operations and Finance)-Quarterly business review to the executive board-Represent the… Show more -Global brand strategy development-Key day to day contact & support for priority international markets (UK, France, Germany, Benelux, Russia, US, Mexico and Travel Retail): ensuring market activation and communication is in line with brand positioning and proposition-Responsible for the 5-year NPI pipeline working closely with the different project stakeholders (Senior management, Blending, Operations and Finance)-Quarterly business review to the executive board-Represent the brand at internal, distributor, and customer presentations and events-Effective management of partner agencies-Work with the communications team to develop content and ensure owned platforms align with brand goals Show less

• Creation and execution of activation plans across the entire portfolio (The Dalmore, Jura, Shackleton, Tamnavulin) by distribution channel (grocery, national accounts, independent retailers, wholesalers and online).• Effective management of W&M investment (Strategic, Advertising and Promotion).• Weekly reporting to the FR & DE Area Director on brand performance and promotionaleffectiveness.• Drive the market PR plan to maximise reach and impact• Designed sales incentives… Show more • Creation and execution of activation plans across the entire portfolio (The Dalmore, Jura, Shackleton, Tamnavulin) by distribution channel (grocery, national accounts, independent retailers, wholesalers and online).• Effective management of W&M investment (Strategic, Advertising and Promotion).• Weekly reporting to the FR & DE Area Director on brand performance and promotionaleffectiveness.• Drive the market PR plan to maximise reach and impact• Designed sales incentives to deliver our brand physical availability goals through the distributorsalesforce (e.g. Jura One & All cavistes sales rep incentive: 35k€ incremental value generated over 3 months) Show less

• Ensured the development of the visibility and activation at every consumer touchpoint across the Paris HUB in both the Luxury Off Trade (+4% in value vs 2016) and On Trade channels (+56% in value vs 2016)• Worked as product knowledge expert (off trade and consumer education, communication on the brand equity & heritage)• Management of key influencer events (e.g. Whisky Live Paris: 15,000 visitors over 3 days-, Richard Paterson 50th anniversary at the Shangri-La Paris: 28 guests, 109… Show more • Ensured the development of the visibility and activation at every consumer touchpoint across the Paris HUB in both the Luxury Off Trade (+4% in value vs 2016) and On Trade channels (+56% in value vs 2016)• Worked as product knowledge expert (off trade and consumer education, communication on the brand equity & heritage)• Management of key influencer events (e.g. Whisky Live Paris: 15,000 visitors over 3 days-, Richard Paterson 50th anniversary at the Shangri-La Paris: 28 guests, 109 k€ of pre-sales)• Worked actively with the PR agency: 11 articles in Q4 2017 in influential press media (60k to 2M+ readers)• Built goodwill and advocacy in core set of influential accounts (e.g. The Whisky Shop Paris, La Grande Epicerie)• Monitored KPI, new account development and strategic investments for the French market Show less

• Worked on supplier online recruitment (2 signed up, 2 work in progress).• Coded products to facilitate IT migration (Mirakl Marketplace Platform).• Initiated an online category event - “Champagne Fair”.• Analysed KPI results (traffic / transformation reports, click rate, unique visitors rate by device) and weekly figures report (sales, gross margin, net margin, retros).

Nicolas, subsidiary of Castel Group, is the first wine merchant chain in France (2014) with more than 500 retail shops and a turnover close to 244 million euros in 2014. Each year, the company offers internships during the summer period to replace the managers during their holidays. I was in charge of the 4th store in terms of turnover and managed the business on a day-to-day basis to ensure the best customer experience.• Independently managed the store (ordering, inventory management)… Show more Nicolas, subsidiary of Castel Group, is the first wine merchant chain in France (2014) with more than 500 retail shops and a turnover close to 244 million euros in 2014. Each year, the company offers internships during the summer period to replace the managers during their holidays. I was in charge of the 4th store in terms of turnover and managed the business on a day-to-day basis to ensure the best customer experience.• Independently managed the store (ordering, inventory management) during the manager’s holidays.• Advised customers on products to best meet their needs.• Responsible for financial management (daily cashing up, banking, monitoring turnover).• Worked on improved merchandising, point of sale initiatives.• Turnover generated in 2 months: 144 k€ with effective stock management. Show less