Thomas Picard Email & Phone Number

Development of new propositions: idea to bottle on shelfRest & Be Thankful Co. 2.0 (refresh and relaunch) / RUM & WHISKYMr Peat Whisky (creation) / WHISKYCask management / Procurement & supply chain / Logistics / Product & packaging development / Marketing & Communication / Distribution partners relationship / Pricing & cost management

Glasgow, United Kingdom

-Global brand strategy development-Key day to day contact & support for priority international markets (UK, France, Germany, Benelux, Russia, US, Mexico and Travel Retail): ensuring market activation and communication is in line with brand positioning and proposition-Responsible for the 5-year NPI pipeline working closely with the different project.

Paris Area, France

• Creation and execution of activation plans across the entire portfolio (The Dalmore, Jura, Shackleton, Tamnavulin) by distribution channel (grocery, national accounts, independent retailers, wholesalers and online).
• Effective management of W&M investment (Strategic, Advertising and Promotion).
• Weekly reporting to the FR & DE Area Director on brand performance and promotionaleffectiveness.
• Drive the market PR plan to maximise reach and impact
• Designed sales incentives… Show more
• Designed sales incentives to deliver our brand physical availability goals through the distributorsalesforce (e.g. Jura One & All cavistes sales rep incentive: 35k€ incremental value generated over 3 months) Show less

Paris Area, France

• Ensured the development of the visibility and activation at every consumer touchpoint across the Paris HUB in both the Luxury Off Trade (+4% in value vs 2016) and On Trade channels (+56% in value vs 2016)
• Worked as product knowledge expert (off trade and consumer education, communication on the brand equity & heritage)
• Management of key influencer events (e.g. Whisky Live Paris: 15,000 visitors over 3 days-, Richard Paterson 50th anniversary at the Shangri-La Paris: 28 guests, 109… Show more
• Management of key influencer events (e.g. Whisky Live Paris: 15,000 visitors over 3 days-, Richard Paterson 50th anniversary at the Shangri-La Paris: 28 guests, 109 k€ of pre-sales)
• Worked actively with the PR agency: 11 articles in Q4 2017 in influential press media (60k to 2M+ readers)
• Built goodwill and advocacy in core set of influential accounts (e.g. The Whisky Shop Paris, La Grande Epicerie)

Saint-Ouen, France

• Worked on supplier online recruitment (2 signed up, 2 work in progress).
• Coded products to facilitate IT migration (Mirakl Marketplace Platform).
• Initiated an online category event - “Champagne Fair”.
• Analysed KPI results (traffic / transformation reports, click rate, unique visitors rate by device) and weekly figures report (sales, gross margin, net margin, retros).

Antony

• Nicolas, subsidiary of Castel Group, is the first wine merchant chain in France (2014) with more than 500 retail shops and a turnover close to 244 million euros in 2014. Each year, the company offers internships during.
• Independently managed the store (ordering, inventory management)… Show more Nicolas, subsidiary of Castel Group, is the first wine merchant chain in France (2014) with more than 500 retail shops and a turnover close to.
• Independently managed the store (ordering, inventory management) during the manager’s holidays.
• Advised customers on products to best meet their needs.
• Responsible for financial management (daily cashing up, banking, monitoring turnover).
• Worked on improved merchandising, point of sale initiatives.

Master Of Science (Msc), International Business Negotiation, Gpa 4,7/5

Activities and Societies: Membre de l'association d'oenologie et de gastronomie de l'école : responsables des cours d'oenologie. Courses.

Master In Management - Programme Grande Ecole

Exchange Program -Santiago, Chile, Gpa : 5,71 / 7

Courses provided in SPANISH • Strategic marketing • Entrepreneurship • Business management • Creativity

Grande Ecole Programme, Gpa : 4.23 / 5

Activities and Societies: Responsible for oenology courses (student association) Courses provided in ENGLISH • Financial analysis •.

University Technology Degree (120 Ects), Marketing Techniques

Courses provided in FRENCH • Geopolitics & International Trade (INCOTERMS, COFACE) • Cost & Management Accounting • Production management.