Dr. Jens Thraenhart work email
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Dr. Jens Thraenhart personal email
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I am a senior executive and global strategist with over 25 years of experience leading and transforming travel and tourism organizations. My expertise spans across increasing revenues, optimizing performance, and driving sustainable growth for both public and private sector organizations. As the former CEO of Barbados Tourism and Executive Director of the Mekong Tourism Coordinating Office, I have consistently delivered impactful results by enhancing data-driven marketing, leveraging partnerships, and implementing innovative strategies. With deep experience in Asia Pacific (including China), Europe, North America and the Caribbean, I have consulted for tourism boards and hotel companies all over the world, and specialize in aligning destination strategies with measurable outcomes, maximizing ROI for stakeholders. > Revenue Growth & Business Development: Proven track record of increasing tourism revenues and optimizing profitability through innovative campaigns and partnerships.> Performance Management: Expertise in implementing performance metrics and data-driven strategies for continuous improvement across global tourism boards.> Leadership: Extensive experience leading cross-functional teams and managing complex tourism projects in dynamic, international environments.> Sustainable Tourism: Strong advocate for integrating sustainability practices with tourism growth strategies.> Board Advisory & Consulting: Advisor to various boards and organizations, offering strategic guidance on tourism development and marketing.Website: www.thraenhart.com / Blog: https://tourism-campaigns.com/ https://balancedtourism.com/
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Co-FounderHigh-Yield TourismRiyadh, Sa
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Advisor I ConsultantSaudi Tourism Authority | الهيئة السعودية للسياحة Jul 2024 - Present -
Co-FounderHigh-Yield Tourism Jan 2024 - PresentHigh-Yield Tourism: We deconstruct the economics of tourismHigh-Yield Tourism drives competitive advantages to enhance the value of tourism. We help our partners deconstruct their visitor economies, and leverage the critical dynamics and evolving consumer trends in identified High Yield Traveler markets, as well as integrating supply and demand dynamics to increase ultimate economic value and tourism profits.We apply a ‘Tourism EBITDA’ model. By carefully analysing inbound revenue sources, costs and leakages, we create customized Tourism Playbooks that enable you to deliver year-round, net-positive outcomes for stakeholders and local communities. Our detailed insights empower tourism boards to re-balance their respective visitor economy growth, and build a profitable bridge between mass and luxury travel.We host the High Yield Tourism podcasts, publish the quarterly High Yield Tourism Trends Reports, and create customized High Yield Tourism Playbooks to target high yield Traveler in targeted source markets.
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Founding PartnerChameleon Strategies Sep 1999 - PresentBangkok, Bangkok, ThChameleon Strategies is a network of top experts, providing strategy services to organizations, mainly in the travel, tourism, and lifestyle industries, from consulting, incubation, and investing. Chameleon Strategies has interests in various ventures, and I have personally consulted for companies, including Fairmont Raffles Hotels International, Ian Schrager Hotels, Tahiti Tourism, Hawaii Tourist Board, Canadian Tourism Commission, Tourism Vancouver, Tourism Whistler, Banff Lake Louise Tourism, European Travel Commission, Prestige Cruise Holdings (Regent Seven Seas and Oceania Cruises), Altantis Dubai, Grupo Posadas (owner of Fiesta Americana Hotels), UN Tourism, PATA, Swire Hotels, HMD Asia (owner/operator of Shinta Mani Hotels Cambodia), Tourism Authority of Thailand, Ministry of Environment and Tourism of Mongolia, Ministry of Information Culture and Tourism of Lao PDR, Dusit International, Asian Development Bank. Chameleon Strategies occasionally provides pro bono services for social enterprises. As part of a UN Tourism mission in 2010, I developed the Tourism Marketing Strategy for North Korea (DPRK). -
Chief Executive OfficerBarbados Tourism Marketing Inc. Nov 2021 - Aug 2023Warrens, St. Michael, Barbados. W.I. , BbThe Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry. -
Executive DirectorMekong Tourism Coordinating Office (Mtco) Jul 2014 - Nov 2021Bangkok, ThAppointed by the six governments of the Greater Mekong Subregion to head the MTCO. The Mekong Tourism Coordinating Office (MTCO) is an inter-governmental organization, set up by the tourism ministries of the Greater Mekong Subregion (GMS) countries, including Thailand, Vietnam, Cambodia, Laos, Myanmar, and China (Yunnan & Guanxi). The mandate is to promote the Mekong region as a single tourism destination, and foster responsible tourism development. The MTCO Executive Director position is at the'Head of Mission' level of an international governmental organization. -
FounderDestination Mekong Jun 2017 - Oct 2021Phnom Penh, KhDestination Mekong (DM) is the regional destination marketing organization, and is owned and funded by the private sector of the travel and tourism industry in the six countries of the Greater Mekong Subregion. DM initiates, develops, and operates various programs and initiatives aligned to the strategic framework of the regional Mekong Tourism collaboration, published by the six member tourism ministries via its secretariat, the Mekong Tourism Coordinating Office.In my capacity as Executive Director of the Mekong Tourism Coordinating Office (MTCO), I founded Destination Mekong in 2017 in order create a public-private partnership framework to implement and execute the strategic tourism plans, mandated by the six member governments. I initiated, conceptualized, and created programs including the award-winning Mekong Moments and Mekong Mini Movie Festival campaigns, the Mekong Innovations In Sustainable Tourism (MIST) program, the Experience Mekong Collection & Showcases, Mekong Heroes, Mekong Faces, Mekong Stories, and Mekong Trends. Destination Mekong also hosts its (Virtual) Destination Mekong Summit, in partnership with MTCO. Destination Mekong manages the Mekong Tourism Advisory Group (MeTAG), and organizes various virtual events in collaboration with MTCO. -
Co-Founder & PresidentDragon Trail Interactive Dec 2008 - Jul 2014Haidian District, Beijing, Beijing, CnCo-founded the first digital marketing and social media agency 100% focused on travel and China, based in Beijing, with offices in Shanghai and Xi'an. Dragon Trail Interactive helps international and domestic travel companies, including tourist boards, hotels, airlines and cruise lines, reach and connect with affluent Chinese travelers online by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions. In October 2012, Dragon Trail Interactive launched Tripshow.com, a consumer web site that focuses on discovering, aggregating and showcasing the best travel experiences shared on Chinese social media web sites and pure mobile applications.In April 2010, Dragon Trail was awarded the Gold Award in the Product Innovations category of the prestigious “Chinese Tourist Welcoming Award”, recognizing Dragon Trail’s unique approach to marketing to Chinese consumers. http://www.hotelonline.com/News/PR2010_2nd/May10_DragonTrail.htmlBesides various awards recognizing Dragon Trail's client work for Chinese websites and digital campaigns, in 2011 Dragon Trail was awarded Best E-Marketing Campaign by Travel Weekly China for the Canadian Tourism Commission Hello Canada Campaign, and in 2012 for the "Canada! You can be a Star Social Media Campaign". -
Founder & Publisher / Editorial DirectorChina Travel Trends Dec 2008 - Jul 2014ChinaTravelTrends.com is the one-stop resource website and community focused on China Outbound Tourism and Social Media and Digital Marketing to China in English language, giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape. Information include interviews, articles from contributors and experts, syndicated reports, marketplace of services, a community to connect with fellow professionals, industry surveys, a job board, and an expert panel.Other initiatives include the "China Travel Trends Boot Camp" Seminar series and the "Essential China Travel Trends Book" - which can be downloaded at www.ChinaTravelTrendsBook.com. Content has been produced for travel industry associations and national tourism organizations, including UNWTO, WTTC, PATA, HSMAI, DMAI, IFITT, as well as Atout France, German Tourist Board, Austrian Tourist Board, Tourism Malaysia, Canadian Tourism Commission, US Travel Association, Mekong Tourism, and Peking University, as well as conferences such as ITB, WIT, and the China Travel Distribution Summit. -
Chair, Pata China & Strategic Advisor To Pata CeoPacific Asia Travel Association (Pata) Jul 2011 - Dec 2013Bangkok, ThPATA CHINA: Establish an industry advisory board for the PATA China Office, and develop chapters in major cities and student chapters at tourism university programs across China. Create programs that help engage members to network, collaborate, and build their business - including the China Responsible Tourism Forum & Awards (founded December 2011).PATA: Conceptualized Engagement Hub at PATA HQ, and developed PATA Academy -
Executive Director, Marketing Strategy & Customer Relationship ManagementCanadian Tourism Commission Oct 2005 - Feb 2008Vancouver, Bc, CaOversees the development and implementation of approaches, programs and initiatives to ensure the effective management and expansion of integrated solutions to e-marketing, e-business, CRM and technology development initiatives aimed at increasing the penetration of Canadian tourism in targeted markets. -
Executive Director Marketing & Strategy, Vacation OwnershipFairmont Hotels & Resorts Jan 2005 - Oct 2005Dubai, Dubai, AeResponsible for leading, directing and managing overall marketing and owner services efforts for Fairmont Heritage Place, Fairmont's Vacation Ownership and Residences division, and evaluate and integrate new Fairmont Heritage Place properties to meet brand standards. -
Director Internet StrategyFairmont Hotels & Resorts Apr 2001 - Jan 2005Dubai, Dubai, AeResponsible for defining and executing Fairmont's overall direction on the Internet, by ensuring the hotels and business units leverage the Internet in order to increase revenues, brand awareness, and build strong long term customer relationships. Reports to Vice President of Marketing & Communications.Under his direction, Fairmont.com has won prestigious awards in website design and online marketing from HSMAI (2003 Platinum & Best of Show Golden Click Award), ATME (2003 Gold Award - Most Effective Travel Website), World Travel Award (2003, 2004, 2005 World’s Leading Hotel Website - voted by over 80,000 Travel Agencies world-wide), HotelRooms.com (2004 Best Hotel Website), TravelClick (2004 Brand eMarketer of the year), Canadian Marketing Association (2004 Online Retailing Award), and Webby Business Awards (Finalist, 2003 Travel Category). In the May 2004 “E-Commerce Report” by Economist Magazine, Fairmont was ranked as one of the top-performing travel firms online.
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Corporate Strategic Planning AnalystFairmont Hotels L.P. May 1999 - Sep 1999Vancouver, British Columbia, Ca -
Front Office Manager & Revenue ManagerFairmont Copley Plaza Hotel Boston Sep 1996 - Aug 1998Vancouver, British Columbia, Ca
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Sales ManagerHotel Vier Jahreszeiten Kempinski München Jun 1995 - Aug 1996München, By, De
Dr. Jens Thraenhart Skills
Dr. Jens Thraenhart Education Details
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The Hong Kong Polytechnic UniversityTourism -
Cornell UniversityE-Business
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César Ritz Colleges SwitzerlandInternational Hospitality Management
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University Of Massachusetts AmherstInternational Hospitality Management
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Justus Liebig University GiessenPre-Medicine
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Gymnasium Essen WerdenAbitur
Frequently Asked Questions about Dr. Jens Thraenhart
What company does Dr. Jens Thraenhart work for?
Dr. Jens Thraenhart works for High-Yield Tourism
What is Dr. Jens Thraenhart's role at the current company?
Dr. Jens Thraenhart's current role is Co-Founder.
What is Dr. Jens Thraenhart's email address?
Dr. Jens Thraenhart's email address is jt****@****ail.com
What is Dr. Jens Thraenhart's direct phone number?
Dr. Jens Thraenhart's direct phone number is +120661*****
What schools did Dr. Jens Thraenhart attend?
Dr. Jens Thraenhart attended The Hong Kong Polytechnic University, Cornell University, César Ritz Colleges Switzerland, University Of Massachusetts Amherst, Justus Liebig University Giessen, Gymnasium Essen Werden.
What are some of Dr. Jens Thraenhart's interests?
Dr. Jens Thraenhart has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Dr. Jens Thraenhart known for?
Dr. Jens Thraenhart has skills like Online Marketing, E Commerce, Marketing Strategy, Digital Marketing, Tourism, Marketing, Hospitality, Entrepreneurship, Social Media, Seo, Business Development, Online Advertising.
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