Participated in creative strategic marketing plans for Johnson’s Baby through keyword research, competitive product analysis, brainstorming and brand positioning strategies; worked on new product launches and festival campaigns, including the planning, social media copywriting and promotion for Tmall and JD 618 Shopping Festivals, determined the promotion tags and slogan by analyzing the demographics and psychological characteristics of target audiences.Engaged in designing the creative, marketing and sales strategies for Johnson & Johnson’s brands such as Clean & Clear and Neutrogena: conducted an investigation into Generation Z’s user portraits, user behaviors and preference for skincare brands, wrote an investigation report; assisted in drafting TikTok and Xiaohongshu KOL strategy report according to the different characteristics of KOLs.Collaborated and maintained effective communications with clients, work out creative briefs for clients, organize meetings, take meeting minutes, and follow up the feedback from clients.

Assist the account manager in the management of contracted projects, including client liaison, meeting arrangement, cost control, time control, internal resource coordinationFollow up and organize project related meetings, monitor the implementation and ensure the advancement of the projectInvestigate the market situation and activities of competitive brandsHelp with online marketing tasks and develop online sales mediaAssist in the planning and execution of offline events, working on liaison, exhibiting, setup, promotion and writing activity reports

Responsible for data collection, research and identifying the target market and potential customer needs for the restaurantAssist in the completion of preliminary holiday marketing strategies and work plansProvide reference budget and propose sales targetHelp expand restaurant awareness through marketing programs