I am a Business Administration major with a concentration in MIS and Data Analytics at the University at Buffalo, The State University of New York. I have gained valuable work experience through internships at Shanghai Hongsheng Industry Co. and H.Vision, which involved me in roles as Strategic Research Intern and Account Executive Intern. These positions enhanced my skills in analyzing data, conducting systematic research, collaborating on marketing plans, and developing sales strategies. In addition, my time as Vice President of the Public Relations Association and Youth Volunteer Association in school allowed me to further develop strong leadership and interpersonal skills, organize events, and formulate plans for supporting education. I also possess competencies such as adaptability, attention to detail, teamwork, problem-solving, creative thinking skills, and proficiency in Microsoft Office Suite.
Shanghai Runhui Trading Co Ltd
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Sales ManagerShanghai Runhui Trading Co Ltd Jul 2024 - Present
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Account Executive InternH. Vision Jun 2021 - Aug 2021Shanghai, ChinaParticipated in creative strategic marketing plans for Johnson’s Baby through keyword research, competitive product analysis, brainstorming and brand positioning strategies; worked on new product launches and festival campaigns, including the planning, social media copywriting and promotion for Tmall and JD 618 Shopping Festivals, determined the promotion tags and slogan by analyzing the demographics and psychological characteristics of target audiences.Engaged in designing the creative, marketing and sales strategies for Johnson & Johnson’s brands such as Clean & Clear and Neutrogena: conducted an investigation into Generation Z’s user portraits, user behaviors and preference for skincare brands, wrote an investigation report; assisted in drafting TikTok and Xiaohongshu KOL strategy report according to the different characteristics of KOLs.Collaborated and maintained effective communications with clients, work out creative briefs for clients, organize meetings, take meeting minutes, and follow up the feedback from clients.
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Assistant Account ManagerShanghai H.Vision Advertising Co.,Ltd. May 2020 - Sep 2020Shanghai, ChinaAssist the account manager in the management of contracted projects, including client liaison, meeting arrangement, cost control, time control, internal resource coordinationFollow up and organize project related meetings, monitor the implementation and ensure the advancement of the projectInvestigate the market situation and activities of competitive brandsHelp with online marketing tasks and develop online sales mediaAssist in the planning and execution of offline events, working on liaison, exhibiting, setup, promotion and writing activity reports
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Assistant Catering MarketingShanghai Fortuna Catering Ltd. Jun 2018 - Aug 2018Shanghai, ChinaResponsible for data collection, research and identifying the target market and potential customer needs for the restaurantAssist in the completion of preliminary holiday marketing strategies and work plansProvide reference budget and propose sales targetHelp expand restaurant awareness through marketing programs
Tiffany Tong Education Details
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3.92Gpa
Frequently Asked Questions about Tiffany Tong
What company does Tiffany Tong work for?
Tiffany Tong works for Shanghai Runhui Trading Co Ltd
What is Tiffany Tong's role at the current company?
Tiffany Tong's current role is Business Student at University at Buffalo | Management Information Systems (MIS) and Data Analytics Concentration.
What schools did Tiffany Tong attend?
Tiffany Tong attended University At Buffalo.
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