/li:st/ (pronounced: "least") is a Vietnamese beauty brand that promotes natural beauty through minimal efforts. We worked on the concept and the products since 2015 before officially launching our brand in August 2022.

Lammypham.com is Vietnam's first B2B online magazine targeting at Vietnam's cosmetic entrepreneurs and formulators

The community aims to provide a healthy networking environment for Vietnam's beauty formulators and entrepreneurs, create business and learning opportunities. Every month, I host 1-2 online/offline events (each event with 50 - 200 participants) to connect members to each other and to experts from all over the world

Set up brand positioning strategy and brand guideline for Vietnam's indie cosmetic brands. Design skincare formula according to brand strategy and market needs

I am the first cosmetic formulation trainer in Vietnam. Courses are hosted online and offline in Hanoi and Ho Chi Minh city. Created knowledge foundation for hundreds of Vietnam's indie beauty brands and spas

Grandpa's Garden is Vietnam's pioneer in providing training courses in cosmetic formulation. It provides beauty companies with services including brand strategy, formulation, and product training

I am a leading opinion leader in Vietnam in minimal skincare. I go for simple routines that bring wellbeing, health and sustainable beauty to the skin and the user. I prefer natural and eco friendly brands.My fourth book (to be soon published) is about this minimal skincare philosophy. I want to find international publishers to help it thrive in other countries, especially the US, Singapore, France, the Netherlands, China and Japan. If you know of someone who can help me with this, please connect me to them. Thank you!

1. "DIY Cosmetics" (2014). The book, (in Vietnamese: "Tự làm mỹ phẩm"), reached over 15,000 copies sold in Vietnam. It is also published in Thailand and South Korea. An English version on Amazon is also available. I am the first Vietnam's beauty author to have my book published abroad2. "All about skincare" (2016). The book, (in Vietnamese: "Dưỡng da trọn gói"), is Vietnam's best selling beauty book from a Vietnamese author (with over 34,000 copies sold up to Feb 2022). It is partially published in South Korea3. "Beauty recipes made by mom & daughter" (2018)4. "Minimal skincare" (2022). The book (in Vietnamese, "Dưỡng da tối giản"), was launched both in Vietnam and Thailand at the same time. I am looking for ways to have it published in other countries as well

Innolab is a bilingual (English-Thai) magazine which discusses about R&D and Lab testing for pharmaceutical, food and cosmetic industries, targeting at laboratories and manufacturing sites in Asia - Pacific region. I helped connect and attract Vietnamese readers and contributed in writing articles