• Developed and executed social media strategies following competitive research, platform selection, messaging development, and audience targeting on owned channels and external channels.• Planned Social and PR strategies and campaigns. Managing and creating social content, articles, press releases, and editorials.• Collaborated closely with journalists, publishers, and Media/PR agencies to ensure that the brand's stories are both informative and engaging.• Utilized social data and metrics to analyze and capture insights, while implementing social media best practices to evaluate campaign.Achievement2023 Top Performance Award2023 Excellent in Integrated Marketing (SEA Market)

- Collaborated with different marketing stakeholders (Community, eSports, Channels, PR) to build up a comprehensive marketing plan.- Managed content schedule and provide content suggestions to the Creators with other members of the publishing team and the development team, to define influencer plans.- Identified, built and maintain relationship with key influencers and power users, and track the impact of that partnership.

• Wrote script/content for Youtube videos, promos, viral, motion graphics, user interface and more.• Took responsibility for the process of idea generation, character development, screenplay writing and crafting of dialog.• Conducted extensive research on the assigned topic.• Collaborated with the design team/art team as and when required.

• Wrote PR acticle for the program and press release for the biggest event of UNESCO-CEP in 2018 - "Diễn đàn Khai phá Năng lực Người Việt trẻ 2018"• Successfully negotiated with 35+ KOLs and 100+ Student clubs nationwide• Managed PR plan for season 2 of the program