An Bui Email & Phone Number

San Francisco, Ca, Us

Hillsboro, Oregon, Us

Writing checks, collecting K-1s, and reading investor updates... not necessarily in that order

New York, Ny, Us

Integrated First Republic, now part of JPMorgan Chase, residential lending assets into JPMorgan Chase Home Lending LOBSecured approval for a new third party data source to support upcoming mortgage re-fi efforts. Ran five multi-channel top of funnel direct response campaigns that touched millions of customers and generated thousands of responses and leadsDelivered page level optimizations for ~30 home lending articles to move the Chase Home Lending SEO program forward Piloted a thought leadership webinar series that covered the housing market to support thousands of real estate agents

San Francisco, Ca, Us

Built the acquisition organization for Growth Marketing, responsible for scaling the acquisition of the next generation of households to First Republic Bank.Leadership & Change Management: Manage 6 marketing professionals; 4 agency and 5+ cross-functional partner teams. Transitioned team from in-person to remote, distributed environment while maintaining collaborative culture. Upskill and uplevel team by realigning efforts to customer journey. Product Marketing and Demand Generation: Lead Go-To-Market (GTM) strategy for newly repackaged millennial product suite via customer insights, white-space identification, and digital + content strategy. Delivered loan volume at 3x rate of predecessor product via product marketing strategy to enable sales and marketing to tell a use-case driven story that resonates with clients.Operational & Budget Management: Align $XX MM marketing budget against CAC goals, tracking CPL and CPA operational KPIs. Deploy test-and-learn approach to A/B testing, conversion optimization and cross-departmental knowledge sharing. Develop systems and processes to enable speed-to-market in complex regulatory environment, doubling marketing throughput with legal and compliance partners.Leadership Development Program, powered by Wharton Executive Education: Selected for internal leadership development program to develop cross-functional matrix management skills. Additional development programs include Culture Carrier and LDI Executive Coaching. Serve as a New Manager Mentor.

Cincinnati, Oh, Us

**NASDAQ: PYCR**Led marketing for Newton Software, a Paycor company. Paycor is a leading Human Resources Information System for leaders of small and medium businesses. Leadership: Managed 3 marketing professionals, 2 agency and 3 vendor relationships. Led marketing workstream for M&A effort between Paycor and Newton Software during private equity recapitalization and subsequent executive changes. Reported to multiple executives, including the President and CMO.Operations and Change Management: Reallocated $1.7MM+ in operational savings (inefficient ad spend, MarTech consolidation, strengthened agency partnerships, redundancies) with half the operational headcount while maintaining bookings YoY. Co-led marketing automation migration from Pardot to Marketo with marketing operations leader. Successfully introduced and rolled out Drift Chat for customer acquisition and support. Sales & Marketing Alignment, Programs: Developed and delivered pipeline to sales via SEO, SEM, paid social, content syndication, webinar, email nurture and CRO programs. Improved MQL to opportunity rate from 3% to 15%, and overall return on marketing spend from 0.74x to 1.35x by increasing ROAS by 117% YoY. Partnered closely with sales to ensure best practices from lead creation to close.Paycor Strategic Leaders powered by Miami University: One of 20 associates selected for high-potential leadership development program based on Miami University's mini-MBA program. Representing 1% of associates at Paycor, participants are chosen by the senior executive team and functional leaders.

San Francisco, Ca, Us

**Exit to Microsoft**RiskIQ provides digital threat management solutions to reduce an organization's attack surface and detect threats across web, mobile, and social channels.Cross Functional Associate Director level role:Product Management: Manage new website from launch to ongoing maintenance with engineering (DevOps and Front End), more than doubling web traffic and site conversions year over year. Vulnerability management, infrastructure management and planning. Demand Generation Programs: Negotiate vendor contracts, decreasing CPL by 40% and doubling pipeline year over year. Manage marketing partners and vendors. Present and execute strategic insights, media and digital optimization plans. Led migration of Hubspot to Marketo, owning the Marketo implementation strategy and delivery from end-to-end.

Xinyi District, Taipei City, Tw

**Exit to Netskope**Kloudless, a unified API platform, makes it easy for software developers and businesses to connect to enterprise applications.User Acquisition & Platform Engagement: Achieved 60% MoM user acquisition rate; added 7,100 developers to the Kloudless platform in five months with 1,400 apps in various stages of development. Established partner and product marketing, ambassador and Kloudless scholars programs to increase operational capacity.Public Relations: Secured press mentions in ZDNet, TechCrunch, Yahoo News, Business Insider, The Cloud Network and Boy Genius Report; guest columns in CitizenTekk and NerdStalker; and speaking slots at TechCrunch Disrupt, Apps World, Developer Week and API World.

New York, Ny, Us

Edelman, the largest privately held public relations agency, offers strategic communications counsel to global brands.Community & Social Media Management: Increased digital advocacy from 10% to 20% of brand-related conversations. Increased IT decision maker community growth by 35%, web traffic by 14% and share of voice by 14% in six months via social content engine.Public Relations & Account Management: Co-produced video placed in USA Today. Increased account revenues by 35% via social demand and lead generation programs that decreased cost-per-response by approx. 85%.New Service Offering: Concepted, sold-in and piloted Social Selling Program (lead and demand generation) including packaging, delivery and reporting. Served as Edelman Network B2B LinkedIn paid acquisition expert, based on client campaign performance.

San Francisco, Ca, Us

**NASDAQ: DOCU**DocuSign, a venture-backed SaaS company, provides market-leading e-signature services to world-class companies, small / medium business and individual professionals.Social Media Analytics, Engagement: Increased blog views by 400% year over year, social buzz from 120 to 4,300 annual mentions, and added 9,030 followers on Facebook, LinkedIn and Twitter with data-driven strategy. Placed 100 posts in key blogs, garnered 20 mentions at industry conferences and positioned DocuSign as the industry leader by creating a product evangelist program.Vendor, Intern Management: Reduced annual costs by $16,200 by transitioning from a paid intern team to managed offshore vendors while still meeting measured business objectives.Project Management, Business Development: Led a team of 6 to implement and drive adoption of a SaaS solution that delivered 4.8 times the value of legacy solution to internal, external clients within 2 months. Increased contract size by 100% by developing a trusted advisor relationship with executive sponsor. Contributed to a competitive win by establishing trust to identify and qualify a potential client.

Bellevue, Wa, Us

**Exit to Cision, Inc.**Visible Technologies, a WPP Group digital partner company, provides SaaS solutions for online marketing and social media monitoring, analysis for world-class companies.Media Analysis, Client Service: Contributed to $3.4B and $4.5B account wins for WPP Group with quantitative and qualitative analysis of social media data from Visible Intelligence for actionable insight. Won proposal acceptance for impactful digital campaigns for Fortune 100 client.Process Improvement, Research: Increased clients’ acceptance of work product from 25% to 100% in 6 months by developing and optimizing operational processes. Led a team of 4 to achieve more than 72% positive online search results coverage for Fortune Global 500 client in 90 days. Project Management, Leadership: Delivered 125% of team productivity goals with continuous project scope assessment and process optimization. Trained and developed copywriters and research analysts in best practices and search engine optimization. Budgeted time and delegated tasks to four teammates to produce client deliverables. Analyzed productivity and set team goals.

New York, Ny, Us

The Princeton Review offers test preparation for standardized tests including SAT, ACT and graduate school entrance exams.In San Antonio, Philadelphia, Seattle and Taipei, Taiwan: Increased students’ scores by an average of 169 points (400-1600 scale) via individualized test-taking strategies.Developed mentoring relationships with students by encouraging self reflection and educating them about suitable schools, which led to more than 50 students’ admissions to top tier schools – 75% admitted to first choice school.

Ba, Sociology/Anthropology, Environmental Studies

Education record