Plan to launch products, features or new functionalities (Go-to-Market);Naming projects and various studies for repositioning solutions;Communication alignment between SME channels and other product areas;Deliveries of 360º marketing in a Business Partner format for e-commerce and the postpaid sales channel;Interface with partner agencies and production companies for audiovisual productions and Landing Pages;Creation of Stories and Epics in Jira according to the agile methodology.

- Planning campaigns, events, communication actions, measuring KPIs, and reporting- Strategic planning of go-to-market actions, customer activation, and prospecting for new customers with demand generation, nutrition, and base profitability (cross or up-selling)- Support in the planning and management of monthly commercial campaigns (Media and Digital Sales)- 360º marketing deliveries focused on telesales- Base management and sending of email marketing in Salesforce software.

- Co-created and executed comprehensive marketing strategies.- Encompassed digital marketing, live marketing, channel marketing, inbound, and outbound marketing.- Utilized benchmarking to generate insights and guide actions.- Managed the creation and maintenance of social networks.- Reviewed and posted SEO-optimized articles.- Developed podcast scripts and managed their dissemination, such as RedCast.- Oversaw graphic design demands.- Conducted satisfaction surveys (NPS).- Prepared periodic reports detailing marketing activities.

- Full management responsibility for all social networks of the Autostar group.- Planning, creation, monetization, and segmentation of online campaigns across various platforms.- Scripting and capturing all audiovisual content for the group.- Monitoring and servicing the 14 brands of the group, including BMW, MINI, Jaguar, Land Rover, Volvo, Harley-Davidson®, Ram, Dodge, Chrysler, Jeep, Triumph, KTM, used vehicles, and Armored.- Utilized Buzzmonitor and Postgrain platforms for efficient management and monitoring.- Provided support in organizing events and contributed to the development of new projects for the group's digital marketing efforts.

- Led engagement and growth efforts for the official channels of a Federal Deputy candidate during the 2018 Brazil elections.- Conducted mobilization work on platforms including Facebook, Instagram, and the official WhatsApp campaign channel.- Prepared guidelines for publications and speeches to ensure consistent messaging.- Devised weekly actions to actively engage and connect with potential voters, fostering support for the candidate.

- Conducted audience mapping for New Zealand's key commerce sectors.- Orchestrated events for the General Consulate of New Zealand, including planning, execution, and design of invitations, institutional pieces, and presentations.- Developed and analyzed surveys tailored to New Zealand business events and sectors.- Transcribed and translated lectures to facilitate cross-cultural communication.- Managed mailing lists, ensuring accuracy and relevance through regular updates.

- Oversaw and managed various channels: Facebook, Twitter, Instagram, Fale Conosco, Reclame Aqui, Reclamão, Google My Business, Play Store, and App Store.- Utilized Zendesk as the main platform for servicing and monitoring these channels.- Held responsibility for SAC 2.0, ensuring effective customer service.- Contributed to content development and played a role in updating Frequently Asked Questions (FAQ).- Participated in the restructuring of the web call center service.

- Developed engaging content for Facebook, Twitter, Instagram, and YouTube.- Monitored and analyzed consumer interactions across channels.- Interacted with L'Oréal Brasil consumers on social media using Buzzmonitor.- Managed brand engagement for Lâncome, Garnier, Maybelline, L’Oréal Professionnel, Kérastase, Redken, Vichy, La Roche-Posay, and SkinCeuticals.