Tracy Hughes Email and Phone Number
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At Pernod Ricard Winemakers, my focus has been on amplifying the Kenwood Vineyards brand, leveraging my expertise in marketing communications and digital marketing to navigate the brand through the competitive U.S. market and beyond. With a strategic approach, I've strengthened brand equity and crafted messages that resonate across all channels, ensuring alignment with our business objectives.Collaborating closely with winemaking teams and stakeholders, I've championed public relations strategies and event management that bolster our market presence. Our efforts in digital marketing and brand messaging have been instrumental in growing the Kenwood portfolio, and my role has centered on fostering enduring relationships with all partners involved.SUMMARY OF QUALIFICATIONS Twenty years of experience working in various aspects of Marketing, Sales, and Hospitality Solid foundation in modern execution of Integrated Marketing Communications (Master of Science Degree) Top performer with proven capabilities in sales analysis, marketing strategies, and product management Strong awareness and capabilities to prioritize tasks, as well as advance/motivate team environments Ability to successfully navigate complex organizations, creating and maintaining strong relationships with internal and external key stakeholders: cross-functional teams, distributors, agencies, vendors, trade, etc. Desire to successfully accomplish goals with proven capabilities in time management, recognizing keystakeholders and highest priorities, as well as strong skill sets in communication, creativity and organization
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Trade Marketing ManagerFrey Ranch DistilleryCalifornia, United States -
Brand ManagerPernod Ricard Winemakers Mar 2022 - Jun 2024Sydney , Au• Grow and manage the Kenwood Vineyards brand and portfolio, domestic US market and in key export markets.• Manage brand equity and ensure consistent brand messaging across all channels to align with business goals.• Oversee digital marketing efforts, including social media, email marketing, and update website content.• Coordinate with internal departments and external agencies and vendors for marketing materials and promotions.• Plan and manage winery events, including event logistics, budgeting, scheduling, permit and legalities.• Work closely with Winemaking team to develop PR strategies to enhance the winery’s public image.• Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders – specifically Direct to Consumer Marketing, Trade Development, Public Relations, Headquarters, and various sales teams.• Contracts and Budget: Manage annual A&P budget allocation, invoice processing, vendor setup and spend guidelines.• Create visual content including Brand Decks, Tasting Notes, Wine Labels, and various point of sale collateral.• Collaborate with the wine-making team, enter, and communicate awards and accolades submissions across all portfolios. -
Division Marketing ManagerDiageo, Plc Jul 2012 - Nov 2015London, GbMarketing Manager - Southern Wine & Spirits West Division (CA, WA, HI & AK) -
Sales Coordinator/Exec AssistantDiageo, Plc Jul 2010 - Jul 2012London, GbSales Coordinator (Jul 2011 - Jul 2012) - Southern Wine & Spirits West Division (CA, HI & AK)Executive Assistant (Jul 2010 - Jul 2011) - California Cluster -
Group Sales - CorporateMeadowood Napa Valley Oct 2008 - Jul 2010St. Helena, Ca, UsOnsite lead for Corporate Sales team -
Marketing And Public Relations CoordinatorNew York Palace Hotel Aug 2006 - Aug 2008New York City, Ny, Us
Tracy Hughes Skills
Tracy Hughes Education Details
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San Diego State UniversityHospitality & Tourism Management -
Golden Gate UniversityEmphasis In Public Relations
Frequently Asked Questions about Tracy Hughes
What company does Tracy Hughes work for?
Tracy Hughes works for Frey Ranch Distillery
What is Tracy Hughes's role at the current company?
Tracy Hughes's current role is Trade Marketing Manager.
What is Tracy Hughes's email address?
Tracy Hughes's email address is tr****@****geo.com
What is Tracy Hughes's direct phone number?
Tracy Hughes's direct phone number is (208) 978*****
What schools did Tracy Hughes attend?
Tracy Hughes attended San Diego State University, Golden Gate University.
What are some of Tracy Hughes's interests?
Tracy Hughes has interest in Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Tracy Hughes known for?
Tracy Hughes has skills like Event Planning, Corporate Social Responsibility, Corporate Branding, Corporate Events, Hospitality, B2c, Microsoft Office, Online Marketing, Marketing Strategy, Integrated Marketing, Public Relations, Qualitative Research.
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