Tracy Hughes

Tracy Hughes Email and Phone Number

Trade Marketing Manager @ Frey Ranch Distillery
California, United States
Tracy Hughes's Location
San Francisco Bay Area, United States, United States
Tracy Hughes's Contact Details

Tracy Hughes work email

Tracy Hughes personal email

Tracy Hughes phone numbers

About Tracy Hughes

At Pernod Ricard Winemakers, my focus has been on amplifying the Kenwood Vineyards brand, leveraging my expertise in marketing communications and digital marketing to navigate the brand through the competitive U.S. market and beyond. With a strategic approach, I've strengthened brand equity and crafted messages that resonate across all channels, ensuring alignment with our business objectives.Collaborating closely with winemaking teams and stakeholders, I've championed public relations strategies and event management that bolster our market presence. Our efforts in digital marketing and brand messaging have been instrumental in growing the Kenwood portfolio, and my role has centered on fostering enduring relationships with all partners involved.SUMMARY OF QUALIFICATIONS Twenty years of experience working in various aspects of Marketing, Sales, and Hospitality Solid foundation in modern execution of Integrated Marketing Communications (Master of Science Degree) Top performer with proven capabilities in sales analysis, marketing strategies, and product management Strong awareness and capabilities to prioritize tasks, as well as advance/motivate team environments Ability to successfully navigate complex organizations, creating and maintaining strong relationships with internal and external key stakeholders: cross-functional teams, distributors, agencies, vendors, trade, etc.  Desire to successfully accomplish goals with proven capabilities in time management, recognizing keystakeholders and highest priorities, as well as strong skill sets in communication, creativity and organization

Tracy Hughes's Current Company Details
Frey Ranch Distillery

Frey Ranch Distillery

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Trade Marketing Manager
California, United States
Tracy Hughes Work Experience Details
  • Frey Ranch Distillery
    Trade Marketing Manager
    Frey Ranch Distillery
    California, United States
  • Pernod Ricard Winemakers
    Brand Manager
    Pernod Ricard Winemakers Mar 2022 - Jun 2024
    Sydney , Au
    • Grow and manage the Kenwood Vineyards brand and portfolio, domestic US market and in key export markets.• Manage brand equity and ensure consistent brand messaging across all channels to align with business goals.• Oversee digital marketing efforts, including social media, email marketing, and update website content.• Coordinate with internal departments and external agencies and vendors for marketing materials and promotions.• Plan and manage winery events, including event logistics, budgeting, scheduling, permit and legalities.• Work closely with Winemaking team to develop PR strategies to enhance the winery’s public image.• Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders – specifically Direct to Consumer Marketing, Trade Development, Public Relations, Headquarters, and various sales teams.• Contracts and Budget: Manage annual A&P budget allocation, invoice processing, vendor setup and spend guidelines.• Create visual content including Brand Decks, Tasting Notes, Wine Labels, and various point of sale collateral.• Collaborate with the wine-making team, enter, and communicate awards and accolades submissions across all portfolios.
  • Diageo, Plc
    Division Marketing Manager
    Diageo, Plc Jul 2012 - Nov 2015
    London, Gb
    Marketing Manager - Southern Wine & Spirits West Division (CA, WA, HI & AK)
  • Diageo, Plc
    Sales Coordinator/Exec Assistant
    Diageo, Plc Jul 2010 - Jul 2012
    London, Gb
    Sales Coordinator (Jul 2011 - Jul 2012) - Southern Wine & Spirits West Division (CA, HI & AK)Executive Assistant (Jul 2010 - Jul 2011) - California Cluster
  • Meadowood Napa Valley
    Group Sales - Corporate
    Meadowood Napa Valley Oct 2008 - Jul 2010
    St. Helena, Ca, Us
    Onsite lead for Corporate Sales team
  • New York Palace Hotel
    Marketing And Public Relations Coordinator
    New York Palace Hotel Aug 2006 - Aug 2008
    New York City, Ny, Us

Tracy Hughes Skills

Event Planning Corporate Social Responsibility Corporate Branding Corporate Events Hospitality B2c Microsoft Office Online Marketing Marketing Strategy Integrated Marketing Public Relations Qualitative Research Market Research Media Relations Strategic Planning Sap Concur Vendor Management New York Yoga Social Media Event Management Sales Marketing Management Marketing Communications Social Networking Hospitality Industry Advertising Hospitality Management Leadership Budgets Brand Management Strategy Food And Beverage Wine Customer Service Social Media Marketing

Tracy Hughes Education Details

  • San Diego State University
    San Diego State University
    Hospitality & Tourism Management
  • Golden Gate University
    Golden Gate University
    Emphasis In Public Relations

Frequently Asked Questions about Tracy Hughes

What company does Tracy Hughes work for?

Tracy Hughes works for Frey Ranch Distillery

What is Tracy Hughes's role at the current company?

Tracy Hughes's current role is Trade Marketing Manager.

What is Tracy Hughes's email address?

Tracy Hughes's email address is tr****@****geo.com

What is Tracy Hughes's direct phone number?

Tracy Hughes's direct phone number is (208) 978*****

What schools did Tracy Hughes attend?

Tracy Hughes attended San Diego State University, Golden Gate University.

What are some of Tracy Hughes's interests?

Tracy Hughes has interest in Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Tracy Hughes known for?

Tracy Hughes has skills like Event Planning, Corporate Social Responsibility, Corporate Branding, Corporate Events, Hospitality, B2c, Microsoft Office, Online Marketing, Marketing Strategy, Integrated Marketing, Public Relations, Qualitative Research.

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