Tracy Hughes Email & Phone Number

At Pernod Ricard Winemakers, my focus has been on amplifying the Kenwood Vineyards brand, leveraging my expertise in marketing communications and digital marketing to navigate the brand through the competitive U.S. market and beyond. With a strategic approach, I've strengthened brand equity and crafted messages that resonate across all channels, ensuring alignment with our business objectives.Collaborating closely with winemaking teams and stakeholders, I've championed public relations strategies and event management that bolster our market presence. Our efforts in digital marketing and brand messaging have been instrumental in growing the Kenwood portfolio, and my role has centered on fostering enduring relationships with all partners involved.SUMMARY OF QUALIFICATIONS Twenty years of experience working in various aspects of Marketing, Sales, and Hospitality Solid foundation in modern execution of Integrated Marketing Communications (Master of Science Degree) Top performer with proven capabilities in sales analysis, marketing strategies, and product management Strong awareness and capabilities to prioritize tasks, as well as advance/motivate team environments Ability to successfully navigate complex organizations, creating and maintaining strong relationships with internal and external key stakeholders: cross-functional teams, distributors, agencies, vendors, trade, etc.  Desire to successfully accomplish goals with proven capabilities in time management, recognizing keystakeholders and highest priorities, as well as strong skill sets in communication, creativity and organization

Listed skills include Event Planning, Corporate Social Responsibility, Corporate Branding, Corporate Events, and 34 others.