Im developing annual brand strategy for KiddiHub & oversee a wide array of business functions including branding, communication channels, new product line development, online and offline promotions, and market research. I also lead my team to conduct market research for our VIP clients in kindergatern & primary segment. This involves surveying and polling demographics, determining demand for products, and other relevant field research.* Main responsibilities:- Conduct consumer and… Show more Im developing annual brand strategy for KiddiHub & oversee a wide array of business functions including branding, communication channels, new product line development, online and offline promotions, and market research. I also lead my team to conduct market research for our VIP clients in kindergatern & primary segment. This involves surveying and polling demographics, determining demand for products, and other relevant field research.* Main responsibilities:- Conduct consumer and market research- Identify how our brand is currently positioned in the market- Design a research-based brand strategy- Develop and execute marketing campaigns aimed at communicating our brand message- Communicate our brand personality internally and align company around foundational ideas- Lead marketing team members through campaigns- Measure and report on success of marketing campaigns- Anticipate parent trends and keep brand up to date* Highlight campaigns:- CSR project raised 112 million VND for more than 500 preschool students in difficult circumstances across the country- The "Ong Thong Thai" project on the KiddiHub platform helped the parent's contact conversion rate increase 5 times after only 2 months of operation (from 3% conversion rate to 15%). Its operating principle is to optimize parents' ability to find a right school based on the matching score scale. Ong Thong Thai shows them the appropriate score of the school compared to their actual needs, thereby making them satisfied and leaving phone number.- Building a project framework for a chain of 100 KiddiHub preschools. This is an important project for 2024, opening up new business opportunities for KiddiHub.- Build a VIP customer service framework for KiddiHub and directly run the project. We create Brandformance solutions for VIP customers and accompany to implementing them. Our customers are preschool chains and educational centers with good financial capacity and strong expansion capabilities. Show less

Working as C2C marketing leadership who positioning new services, products strategy, designing concept & revenue model for KiddiCare.

- Develop goals, strategies, Marketing and PR plans in line with strategic goals of the company;- Set up monthly/quarterly marketing campaigns on both offline & online channel to qualify leads.- Market research and evaluation: Collecting, synthesizing, analyzing and evaluating market information, customer tastes, information about competitors and make suggestions and recommendations;- Monitor, analyze, evaluate and report Marketing activities/ propose improvement plans… Show more - Develop goals, strategies, Marketing and PR plans in line with strategic goals of the company;- Set up monthly/quarterly marketing campaigns on both offline & online channel to qualify leads.- Market research and evaluation: Collecting, synthesizing, analyzing and evaluating market information, customer tastes, information about competitors and make suggestions and recommendations;- Monitor, analyze, evaluate and report Marketing activities/ propose improvement plans progress, improve efficiency to General Director. - Organize trade seminars to introduce educational technology products to customers who are principals, vice principals, local education departments.- Plan and organize a series of educational seminars about VNU entrance mock test products for high schools in Hanoi, Vinh Phuc, Phu Tho...- Communication representative for the brand, speaking at company media events, educational seminars Show less

Tasked with the responsibility of researching and analyzing Vietnamese Cloud market, prior to creating, communicating, delivering, and exchanging cloud services that have value to our respective enterprisesEnsure that internal - external stakeholders support OSAM's strategy such as establishing a partner system, marketing campaigns...Plan & manage small and medium events (webinar, seminars, client conferences...)Incharge of generating lead from various sources....… Show more Tasked with the responsibility of researching and analyzing Vietnamese Cloud market, prior to creating, communicating, delivering, and exchanging cloud services that have value to our respective enterprisesEnsure that internal - external stakeholders support OSAM's strategy such as establishing a partner system, marketing campaigns...Plan & manage small and medium events (webinar, seminars, client conferences...)Incharge of generating lead from various sources...., qualify lead, measure CPL and ads effectivenessDevelop, implement and manage corporate communication strategy. Actively promote the brand story through customers stories, customer & partner experience. Show less