Creative Director
• Led holistic creative vision for the entire studio, strategically guiding bespoke techsolution product development.• Transitioned from a large enterprise (DeNA) to a small startup (Skyblaze), innovativelyaddressing resource constraints by leveraging junior artists and streamlined trainingmethods, while maintaining quality and client loyalty.• Established an agile art team capable of scaling according to project demands,optimizing resource allocation and project efficiency.• Introduced cost-effective communication strategies to mitigate feedback loops anderrors with freelance artists, enhancing collaboration and outcomes.• Spearheaded the creation of a gaming prototype that introduced revolutionary gamingtechnology, collaborating closely with Japanese client to bring the concept to life.• Led the development of a financial AR game for SMU, creating 2D backgrounds,3D characters, and UI elements from scratch.https://play.google.com/store/apps/details?id=sg.edu.smu.skbi.smoolah&hl=en_US• Led and managed a cross-functional team including engineers, artists, planners and QAto conceive, design, and develop in-house Unity-based games. Orchestrated the entireproject lifecycle, from market research to final product delivery.