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Identify the best mix of media channels to deliver an advertising message to the clients' target audience. Using research data, consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Work closely with other creative department, social media and Adwords team during the development of entire communication strategies. This ensures the right balance is achieved with a 360 degree analysis of proper utilisation of the budget.Closely working with regional clients for brand internet reputation management, listening, review management and reporting of any immediate risks and threats to a brand or brand related assets. Periodically inform the marketing and communications team to act accordingly and work on PR related activities. Hands-on experience with enterprise listening and research tools like Meltwater and Carma.Being a Google Adwords Certified Professional, well versed with all Google Products, including Adwords, Google Mobile Advertising, YouTube Advertising, Google Display Network targeting (contextual and behavioural advertising), Search Engine Optimisation (SEO), Reverse SEO, Online Reputation Management (ORM) & Google Analytics. Liaising with Google, Facebook, Twitter and LinkedIn Representatives in the Middle East and global reps to better plan and help the clients in fulfilling their targeting expectations.

Listed skills include Online Media Management, Interactive Media Planning, Google Adwords, Facebook Advertising, and 15 others.