A decade helping emerging leaders find the freedom they need to build brands they love leading and lives they love living.

5 years helping Candidate Fellows become strong intrapreneurs- Advise on personal branding, networking, career planning and leadershipSpent 2024 helping talented artisans become strong entrepreneurs - Advise on brand building, lead generation, conversion and customer fulfillment

Turnaround specialist helping challenger and disruptor brand CMOs win- Realign Sales and Marketing team playbooks to maximise ROI & increase win rate- Support CX and EX Heads with programme design and implementation- Champion agency transformation as a member of the EX, Diversity & Inclusion Committee and Culture ClubSectors: Financial Services, Professional Services Firms, IT & TelecommsKey Accounts: FirstRand Group, Sasol, Onafriq | Past Accounts: Nedbank Commercial, Discovery Business, Capitec Business, TransUnion, EOH, Bossard, Pnet, EPPF, DigiCape, HID Global

Turned around low NPS accounts to improve retention and increase YoY revenue- Delivered R1M+ monthly agency revenue across multiple disciplines: Anthropology, Strategy, Creative, TTL and Digital Media ProductionSectors: Financial Services, IT & Telecomms, Professional ServicesKey Accounts: Old Mutual Corporate, MTN Business, Nedbank Commercial, Discovery Business, Experian

Turned around Culture and Ops portfolios in the COOs officeStrategic HR: Managed transformation projects to reduce churn and improve productivity- Pioneered strengths-based leadership development and training managers as coaches- Developed internship programme to attract and retain Gen Z talent- Spearheaded diversity and inclusion and increased ACI representation in lead rolesOperations Management: Reduced project delivery lead time by 50% and improved NPS scores- Instituted a KPI-driven process to link operational and team goals to organisational goals and track business unit performance - Introduced use of project SCRUMs and new tech Workbook- Documented and operationalised processes for cross-functional Team Leads

Grew B2B portfolio managing sales, client onboarding and account teams- Delivered R20m+ revenue across multiple disciplines: SEO, Performance and Digital Marketing, Content Production and Media Buying.- Increased average client spend 10-20% YoY by improving results reporting- Reduced cost of media sales 15% by consolidating buying- R500K monthly revenue publications, Google and LinkedIn paid adsKey Accounts: B2C: MiWay, African Bank, South African Airways, SA Express, UnileverB2B: Kimberly Clark, Konica Minolta, The Document Warehouse

Grew the digital business by connecting solopreneurs with full stack marketers - P&L Management, revenue forecasting and business planning- Key Account Management and Client Relationship Management- People Management, hiring and appraisals

Grew B2B portfolio to 50 accounts and managed 200+ projects- New business development, cross/up-selling- Budget control, service costing and cashflow analysis- Managing strategic & creative execution and output

Scoped and co-ordinated client projects- Client account administration and billing

Trained over 2500 Vodacom, Telkom and MTN store sales people- Helped facilitate successful launch of iPhone 6S/Plus, 7, iPad mini 4, iPad Pro 1

Delivered over 100 monthly workshops for 2500+ TV and radio presenters - Appeared in Success Magazine and the popular Centurion Business Forums- Joined the International Coach Federation and the Professional Speakers Association of South AfricaPERSONAL BRAND COACH"Ask Thumiso Masoha about personal branding and you’ll get a lively discussion of how personal branding can make every facet of career and life more engaging, fun, and successful. Mix that together with his experience in communications & marketing, passion for human potential, and avid pursuit of innovation, you’ll know why clients dubbed him the ‘Personal Branding Guru." ~ Ana Carrilho, owner

- Responsible for rollout and administration of Symantec Antivirus - 100 sites, 10 000 clients- Maintained desktop and network systems for two major user sites - Head Office, Chibuku- Part of team who pioneered the online help desk and user reference area