▪ Compose strategic documents including company credentials, product and service decks, and product listings▪ Develop communication planning for owned and earned channels, leading a content team of 5 members▪ Cultivate and nurture press connections, prepare press releases, and host conferences. Execute PR bookings▪ Coordinate event planning, promotion, and execution, ensure consistent and informative communication with all stakeholders for events scaling from 50 to 900 on-site goers▪ Establish a coherent and relevant branding guideline for the company amidst organizational restructuring

▪ Produce and oversee the production of multimedia content for digital marketing: website, social media, and email marketing▪ Increase the company’s LinkedIn follower base by 150%, from 4K to 10K followers, organically in 1 year▪ Conduct research and write bilingual SEO-ed blog posts▪ Standardize content templates for customer service, business development, and marketing purposes

▪ Manage content on Facebook with 83k followers, 2.7% avg. engagement rate.▪ Handle social media channels: Instagram – 4.3k followers, 7.2% avg. engagement rate, YouTube, and LinkedIn. Monitor performance using other third-party analytical tools.▪ Send out weekly and monthly, internal and external email campaigns, with an improvement from 6 to 23% open rate in a year via MailChimp to an audience of 9K contacts.▪ Assist high-level stakeholder management and external affairs, including preparing press releases. Support other team efforts, such as administration, procurement, admissions, and financial aid.▪ Facilitate offline and online events, including taking and retouching photos. Create basic graphic designs and edit videos on demand.

▪ Write in-depth, long-form content (500-2000w/article) in both English and Vietnamese. Topics include education, culture, innovation, and economics. Translate and proofread content in both languages.▪ Update and maintain website content using the WordPress CMS, prompting 110k monthly site visits.▪ Organize and upkeep a media database of 10Ks of photos and video footages.

Provide information and general support for delegates and the press attending the APEC conferences in Hanoi, Vietnam. Assist the Directorate of State Protocol in the preparation of official events such as meetings and conferences, including the state banquet receiving President Donald Trump.