Herbert Thuo Email & Phone Number

Nairobi, Nairobi, Ke

At Ansa Africa, we are passionate about the critical role that advisory & coaching plays in the growth and scale of SMEs, Startups & Family businesses across Eastern Africa. We have built up extensive experience in delivering strategy across large and small businesses over the last 14 years across Sub Saharan Africa; With projects handled exceeding $100 Million in added value, Ansa Africa has managed to cut out a niche focus area in business advisory specifically fashioned for SMEs, Startups & family businesses. Ansa Africa has assembled a team of high performance & experienced growth consultants cutting across various focus areas such as go to market advisory, BIG Data, Investor readiness, post-investment technical assistance, legal for startups, business process re-engineering for startups, product development & design thinking for product & services design.Our mission is to provide a launchpad for the growth & scale of the next 10,000 SMEs, Startups & Family businesses across Sub-Saharan Africa

Nairobi, Nairobi County, Ke

Africa's premier BIG Data Management Consulting Firm using state of the art technology and human centred problem solving

Nairobi, Nairobi, Ke

MediaX marks an important milestone in my 10-year career working with various brands and leading teams across various companies. My passion is anchored on the promise of how we can grow brands and their influence and create sustainable communities from which these brands operate and thrive. Over the last year, the team and I embarked on a revolutionary new way that would enable brands to use media platforms to sell ideas, products and services in an optimized fashion. Digital media buying had already evolved into a targeted science but what troubled us is the fact that traditional media platforms such as TV, radio, Outdoor, Print and opinion leaders were operating in a less than targeted science. To put this into context, out of the rate card value of KES 108Bn that was spent last year (2017) in media buying, 60% of the spend was made by brands that walked directly to media platforms (Did not use media agencies) with few of these brands with a fully optimized media plan across multiple platforms. Hence, MediaX was born; a bridge between brand owners and media opportunities with a platform creating stunning and laser guided media plans and buying plans for an average of 40% less than what traditional media plans would recommend. With over 5.7 Billion permutations and combinations of media spots available for your brand, We believe we are truly in the business of connecting brands to consumers groups by making it easier for brands to plan, create & deliver impactful meaningful customer experiences through varied media and influencer opportunities.

Nairobi, Ke

Leading a 10 man team focused on new product development and solutions design. I work with 3 different creative and activation marketing agencies that focus on sales execution of key solutions, social media/new media content management and traditional B2B communications. Results:o Raised over $2Mn in funding over the last 2 years that is currently pioneering ground breaking R&D into the use of mobile applications in Agriculture, retail and consumer services.o Launched 3 new solutions in 2011, one of the solutions Agrimanagr was recognized by the World Summit and the other Distributr was recognized in 2010 as the best mobile software worldwide by Nokiao Drove new client acquisitions by 25% in 2012 – 2013 as a result of a well-articulated route to market plan that is focused on moving Virtual City into 5 African markets in 2 years. o Developed a partner channel model enabling Virtual City to enter the Uganda & Tanzania markets.o Increased share of voice for the virtual City brand by 400% on online platforms within 6 months. Responsibilities:o Conceptualizing, crafting and executing marketing communication strategies pegged on developing partner and customer interest, generating leads, protecting the Virtual City brand and ultimately driving revenue sustainably. o Liaising with various marketing agencies to rollout and execute marketing campaigns. (Social media agency, creative agency, video materials agency, market survey and execution agency)o Managing the company’s marketing communications and driving thought leadership across the world as an innovation power house. o Driving a 5 country market strategy for 14 diverse products and serviceso Building business models for various partners, customers and funding partners. o Building the brand to encompass both a profitable & social impact cause. o Developing new products based on market changing dynamicso Driving business development activities pegged towards new market entry

My role here was focused on empowering the sales terminals across Eastern Africa. The focus was on generating leads and building B2B communication strategies bent on influencing decision makers to go with our solution. Results:o Launched MFI services in Ethiopia, where they were generating $1.4Mn a quarter in revenue from its first 6 months o Built a set of sale kits that the sales team that were customized depending on the vertical market, the client size and the client problem. o Held 8 different successful breakfast forums that generated leads for the entire year.o Standardized the MFI Enterprise brand across all the countries and established user guidelines. o Worked with 2 of the largest solution vendors from India to establish new business lines in Eastern Africa in banking and ERP software. Responsibilities:o Empowering sales terminals across Eastern Africa. o Designing various lead generation mechanisms for sales operations across the companyo Building strong partner relations and engaging with partner marketing teams o Growing the cloud side of the business from scratch

My role at Divergys was focused on building brand strategies for various companies spread across retail, banking, real estate, insurance, Government and hospitality verticals in Kenya and Uganda. Results:o Developed brand strategies for 6 different companies in East Africao Launched a $12Mn revolving women’s fund run by the Government and disbursed through commercial banks. o Launched a new water brand in the Kenyan market. Developed the brand strategy and a robust 1 year marketing communication strategy. o Worked on a detailed 1 year CSR strategy and execution plan for one of the largest Telecom providers in Africa. o Designed a research brief for a research carried out for one of the largest tyre retail companies in Africa. Responsibilities:o Designing marketing communication strategies, building tools to execute. o Market research design, execution at field level and presentation to decision makers o Proposal development for brand strategy. Key in driving the business development side of the business o New product development for key clients in FMCG setups. Start to finish delivery.

Global connect is a new firm in the IT outsourcing sector in Kenya and I was entrusted with the task of branding the new firm and successfully placing its corporate image in the minds of its prospects. I have been 6 months at Global Connect and it is on a freelance basis. It involves the following duties and roles: • Writing the marketing plan for a new website product• Logo design• Business card design• Rollups and banner design for promotional purposes• Formatting and writing proposals to clientsThe project can be availed to you on request for your review and examination.

I was an intern at New KCC Ltd in mid 2007 as part completion for the award of my university degree. My roles at New KCC Ltd included the following:• Merchandising of milk products at the various supermarkets in the Nairobi area. Ensuring that the products are available at the branches and that they are clean and presented appropriately. • Co-managing the stores department at the non-dairy milk products section of the depot. The products included ghee, milk powder, butter and cheese. Management included loading trucks headed to Sotik, Stock reconciliation at the end of the day and placing requisitions for low stock levels and finally maintaining accurate records of actual stock levels on a weekly basis• Credit collection at the major hotels and restaurants in Nairobi• Field sales. I was specially attached to the Non-trade department that dealt with special and sensitive customers (key accounts)

Entrepreneurship Ecosystems In Emerging Markets

Mba, International Business

Diploma, Marketing

Bachelor Of Commerce, Marketing

Diploma It; Bachelor Of Commerce Degree; Diploma; Mba, Marketing; Strategic Management

Diploma In It, Information Technology

Kcse

Education record