- Joined Yangon Directory Group in 1991, worked on data collection, advertising, and research projects.- Established the Research Division, providing services to key clients such as Milo, Unilever, BAT, and others.- Set up the Retail, Media, and Customized Research Departments to develop specific focuses and specializations.- Worked as Domestic Operations Manager for AC Nielsen SRG Myanmar from 1995 to 1997.- Took on the role of General Manager for MMRD Research Services, overseeing the restructuring of teams following AC Nielsen's departure from the country.- Expanded research efforts by establishing the Social Research Department in 1998 to cater to UN agencies and INGOs.- Established the Business Research Department in 2005 to conduct B2B and industrial research projects for government and non-government organizations.- Reviewed and reorganized the Research Services into specialized departments: Business Insight, Consumer Insight, Market Insight, Media Insights, and Social Insight.- Worked as Managing Director at Nielsen MMRD, a joint venture between Nielsen, the leading global company, and MMRD, Myanmar's largest research agency, from March 2014 to March 2019.- Working as an Advisor and have established the consultancy company "Myanmar Resources Network," which focuses on management consultancy, data analytics, business development, training and development, and digital brand management.- Throughout his career with esteemed business organizations, he has consistently dedicated his expertise to various initiatives in his personal time. As a senior professional in marketing and research, he co-launched the “Road to Success” program for young people, aired on Channel 7, a prominent free-to-air TV channel. He also actively engages in youth development programs, serving as a speaker, moderator, and judge.- He also plays an active role in non-profit organizations, serving as the Honorary Chair of the Myanmar Retailers Association and as Vice President of the Myanmar Economic Association, the Market Research Association, and the Professional Marketers Association.