Thushara Rathnaweera Email and Phone Number
Thushara Rathnaweera personal email
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With over 10 years of experience in sales, marketing, and product management, I am a seasoned leader and strategist who can deliver results and drive growth in the mobile industry. I am currently the Deputy General Manager/Head of MX Biz at Samsung SriLanka, where I oversee the entire mobile experience portfolio, from product launch to discontinuation, and manage the sales, marketing, and retail functions.As a certified professional and a doctoral candidate in strategic management, I have a strong background in developing and implementing sales and marketing strategies, identifying new opportunities, and building customer relationships. I have also trained and coached sales teams, developed online and offline marketing campaigns, and established a unique brand image for Samsung in the region. I am passionate about leveraging technology to enhance customer satisfaction and loyalty, and to create value for the business and the society.
Samsung Srilanka
View- Employees:
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Deputy General ManagerSamsung Srilanka Mar 2024 - PresentSri Lanka & MaldivesStrategic Leadership:Stay ahead of market trends, consumer behavior, and emerging technologies. Develop marketing strategies that align with the brand’s vision and business goals.Lead and inspire a high-performing team responsible for mobile products, services, and solutions.Develop and execute a comprehensive business strategy aligned with organizational goals.Drive innovation and stay ahead of industry trends to maintain a competitive edge.Stakeholder Management:Collaborate with internal and external stakeholders, including customers, partners, legal bodies, and consumers.Build strong relationships to enhance business partnerships and drive mutual success.Work closely with sales managers to align marketing efforts with sales objectives.Nurture relationships with key retail accounts, ensuring effective communication and support.Oversee external agencies, negotiate contracts, and ensure deliverables meet quality standards.Financial Performance:Ensure the profitability of the Mobile & APS business.Monitor financial metrics, analyze performance, and make data-driven decisions.Achieve sales targets and optimize revenue streams.Market Development:Analyze market share, competitor activities, and consumer preferences. Translate insights into actionable strategies.Identify growth opportunities in the mobile market.Develop and execute marketing strategies to promote mobile products and services.Explore new product offerings and investments to expand our market share.Interpersonal Skills:Provide effective team management, coaching, and skill development.Foster a collaborative and positive work environment.Conduct training sessions to enhance team capabilities. -
Chief Manager/ Head Of Mx BizSamsung Srilanka Jun 2023 - Mar 2024Colombo, Western Province, Sri Lanka -
Chief Manager / Head Of Sales, Marketing & RetailSamsung Srilanka Mar 2023 - Jun 2023Colombo, Western Province, Sri LankaKey Objectives• Maximize revenue and profit by setting sales strategies and plans that focus on the assigned region/market.• Build a foundation for continued revenue and profit creation by identifying new opportunities and linking them to sales.Key Tasks• [Sales target setting] Manage the optimal sales target that will drive the growth of the business organization and encourage employee morale.• [Sales strategy setting] Implement the optimal release plan and sales strategy that will allow to meet the sales target using market, product, and competitor data analysis.• [New sales opportunity identification] Drive the identification of new sales opportunities and building of the foundation for continued growth in revenue and profit.• [Sales organization design] Review sales organizations and workforce that will bring about the optimal synergy effect and manage them.Develop strategies on new product(groups) or company's IMC(Integrated Marketing Communication) and strategies on establishing a unique brand image and lead the entire marketing activity such as PR, ATL/BTL advertising materials, events or media strategy to ensure consistent branding and messages in all communication and help the department in charge with setting directions.Form retail marketing strategy, develop cooperative model with customers and analyze distribution data to develop sales-related insight. -
Chief Manager/Head Of Product MarketingSamsung Srilanka Jul 2021 - Mar 2023Sri LankaTake charge of product's portfolio by managing line-up, products, prices, profit&loss from the product's launch to discontinuation and maximize revenue and minimize stocks of unusable products.Develop strategies on new product(groups) or company's IMC(Integrated Marketing Communication) and strategies on establishing a unique brand image and lead the entire marketing activity such as PR, ATL/BTL advertising materials, events or media strategy to ensure consistent branding and messages in all communication and help the department in charge with setting directions.Form retail marketing strategy, develop cooperative model with customers and analyze distribution data to develop sales-related insight. -
Chief Product ManagerSamsung Srilanka Mar 2019 - Jun 2021Sri LankaKey Objectives1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product. Key Tasks1. [Line-up management] Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. 2. [Launch management] Perform the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department. 3. [Pricing operation] Participate in devising the pricing operation strategy of each segment and model.4. [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials. Functional competenciesInnovation, Problem-Solving, Collaboration, Driving Force, Communication, Business Acumen, Planning & Organizing, Customer Focus, Global Perspective, Decision-makingTechnical SkillsDifferentiation derivation, Product line-up strategy, Business value analysis on product launch timing, Pricing strategy development, Determining product discontinuation, Pricing adjustment impact analysis, Understanding product development process, Market access strategy setting -
Product ManagerSamsung Srilanka Aug 2017 - Feb 2019Sri LankaDefine the product strategy and roadmap to Business Partners & Sales Force Preparing product forecasts, and constantly monitoring inventory levels held at Distributor warehouses including liaison with production to ensure supply timelinesAssist with the development of the Annual / Quarterly Marketing plan and for Advertising(POSM), promotion and sales aids in accordance with the annual marketing planResponsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.Maintain PSI for all product categories & Coordinate National PSI to Update HQCollect the market feedback on the running and new launched products to ensure on-time reaction.Conduct Price positioning study and recommend pricing to HQ and customize to competition movementsEnsure a market-relevant Product Portfolio and build Value Propositions for the assigned products. Lead development of product marketing plan based on 4P methodology and implementation to achieve business targetsWork closely with supply chain team on sales forecasting and to ensure inventory managementLead development of sales forecasting for the assigned products/categories. Track and monitor assigned products’ sales performance on a daily basisTimely Communication of HHP Price to Customers & Internal Stakeholders Manage Price Protection : Calculation & Settlements to Partners , Provide timely data to SIEL & HQInvestigate Price Communication by Account to market Lead the formulation and management of pricing, ensuring profitability for portfolio -
Project ManagerHsenid Mobile Solutions (Pvt) Ltd Apr 2017 - Jul 2017Sri Lanka-> Overall project management of the life cycle of software projects including initiating, planning, executing, monitoring and controlling.-> Effective scope, time and stakeholder management-> Manage in-house and remote development teams.-> Develop project budgets, manage and monitor project expenditure.-> Effectively liaise with customers to understand customer requirements and work with development teams to work with the key stakeholders (clients) of the project.-> Build relationship with the key stakeholders (clients) of the project-> Resource planning & resource allocation among project teams. -
Project ManagerSamsung Electronics Feb 2012 - Mar 2017Colombo, Sri Lanka Create & deliver project management deliverables such as project plan, Project Charter, kick-off/mid/closing reports & status/weekly reports, also support project members to draft project execution deliverables Lead project management cycle from proposal, start up, resource selection, team building/onboarding, implementation, and the rollout of systems or apps Design communications to project team members and stakeholders on progress, issues, and risks to ensure project success and customer satisfaction. Provide appropriate level of business communication to customers, partners and internal stakeholders to ensure ongoing alignment of progress. Manage project scope, customer expectation and project resources (time, cost, human) actively. -
Assistant ManagerSamsung Research Institute Noida Sep 2011 - Jan 2012Noida Create & deliver project management deliverables such as project plan, Project Charter, kick-off/mid/closing reports & status/weekly reports, also support project members to draft project execution deliverables Lead project management cycle from proposal, start up, resource selection, team building/onboarding, implementation, and the rollout of systems or apps Design communications to project team members and stakeholders on progress, issues, and risks to ensure project success and customer satisfaction. Provide appropriate level of business communication to customers, partners and internal stakeholders to ensure ongoing alignment of progress.
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Assistant Project EngineerSumathi Information Technologies Feb 2010 - May 2011Colombo -
InternRevlon Lanka Pvt Ltd Jan 2008 - Jan 2009
Thushara Rathnaweera Skills
Thushara Rathnaweera Education Details
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Strategic Management -
Marketing -
Bcs, The Chartered Institute For ItProfessional Member (Mbcs) -
Hanwella Rajasinghe Central College
Frequently Asked Questions about Thushara Rathnaweera
What company does Thushara Rathnaweera work for?
Thushara Rathnaweera works for Samsung Srilanka
What is Thushara Rathnaweera's role at the current company?
Thushara Rathnaweera's current role is Deputy General Manager/ Head of MX Biz @ Samsung SriLanka | Product Strategy, Sales Strategy | PhD(Reading).
What is Thushara Rathnaweera's email address?
Thushara Rathnaweera's email address is am****@****ail.com
What schools did Thushara Rathnaweera attend?
Thushara Rathnaweera attended Iic University Of Technology, University Of Bedfordshire, Bcs, The Chartered Institute For It, Hanwella Rajasinghe Central College.
What skills is Thushara Rathnaweera known for?
Thushara Rathnaweera has skills like Employee Engagement, Performance Management, C, Team Management, Linux, Operating Systems, C++, Management, Android, Gsm, Project Management, Tcl Tk.
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