Thusitha Wickramasinghe Email & Phone Number

Riyadh, Saudi Arabia

Responsible for the total revenue, sales development, branding and marketing activities for Kingdom of Saudi Arabia for SriLankan airlines.• Lead the development and implementation of sales strategies and promotion relevant for SriLankan airlines’ online POSs Riyadh, Dammam and Jeddah including, core product and ancillary products and services in order to maximise sales revenue, market share and customer loyalty of the Kingdom.• Lead and direct the Sales and Marketing teams for… Show more Responsible for the total revenue, sales development, branding and marketing activities for Kingdom of Saudi Arabia for SriLankan airlines.• Lead the development and implementation of sales strategies and promotion relevant for SriLankan airlines’ online POSs Riyadh, Dammam and Jeddah including, core product and ancillary products and services in order to maximise sales revenue, market share and customer loyalty of the Kingdom.• Lead and direct the Sales and Marketing teams for the kingdom and lead the area managers of Dammam and Jeddah towards achieving the targets.• Lead the development and implementation of brand loyalty strategies reinforcing brand image on stakeholders in Saudi Arabia further maintaining SriLankan airlines’ image and reputation with its customers, agents, industry partners, government and other stakeholders in the territory of Saudi Arabia . Show less

Doha, Qatar

Responsible for the total revenue, sales development, branding and marketing activities for the territory of Qatar for SriLankan airlines, acting as their brand ambassador.• Lead the development and implementation of sales strategies and promotion of SriLankan airlines’ core product and ancillary products and services in order to maximise sales revenue, market share and customer loyalty• Lead the development and implementation of brand loyalty strategies reinforcing brand image on… Show more Responsible for the total revenue, sales development, branding and marketing activities for the territory of Qatar for SriLankan airlines, acting as their brand ambassador.• Lead the development and implementation of sales strategies and promotion of SriLankan airlines’ core product and ancillary products and services in order to maximise sales revenue, market share and customer loyalty• Lead the development and implementation of brand loyalty strategies reinforcing brand image on stakeholders in Qatar further maintaining SriLankan airlines’ image and reputation with its customers, agents, industry partners, government and other stakeholders in the territory of Qatar. Show less

Colombo

• Responsible for strategy formulation, development, implementation and evaluation of all strategic planning functions to achieve long term and short-term goals of the Airport ground services division.• Responsible for planning and development of all resources, processors, revenue and cost indicators aligned with the strategic goals of the division. • Define, Design, Plan and monitor decision making tools covering all Safety, Operational, Service and Financial indicators, providing the… Show more • Responsible for strategy formulation, development, implementation and evaluation of all strategic planning functions to achieve long term and short-term goals of the Airport ground services division.• Responsible for planning and development of all resources, processors, revenue and cost indicators aligned with the strategic goals of the division. • Define, Design, Plan and monitor decision making tools covering all Safety, Operational, Service and Financial indicators, providing the necessary infrastructure for achieving the short term and long-term goals of the division Show less

Colombo

• Responsible for the total revenue, sales, branding and marketing activities of SriLankan airlines’ sales on internet ( IBE)• Continuously develop the product ( IBE booking and ticketing process and UIUX) and optimize the channel availability and distribution• Develop marketing campaigns for sales promotions capitalize market opportunities thru IBE. • Manage help desk and service support and continuous improvement of the platform based on the complains and error reporting.

Hong Kong

• Responsible for the total revenue, sales, branding and marketing activities for the territory of Hong Kong for SriLankan airlines.• Achieved the highest annual revenue ever for POS HK in airline history • Achieved the highest monthly revenue ever for POS HK in airline history • Introduced 5 nonstop flights for the first time discontinuing flights via BKK

Colombo, Sri Lanka

• Responsible for regional route revenue of Middle Eastern routes. • Deriving strategies in achieving the targets by driving the Regional Pricing, Interline, Fare Filing and Yield Management teams.• During the tenure achieved an 11% improvement in breakeven cabin factor for Middle Eastern Routes.

Colombo

• Responsible for the SriLankan Airlines’ route structure/network.• Ensuring the release of winter and summer schedules on time and ensuring timely deployment of sufficient resources to achieve the airline’s total revenue targets.• Continuous improvement of airline’s schedule and network structure aligning with the airline’s long term plan.

Colombo

• Responsible for the revenue of London route. Driving the pricing and yield management teams of all “Origin and Destinations” which has a stake on London route in achieving the route target.• Was one of the three identified initial members for introducing route management concept at SriLankan Airlines.

• Responsible for analytics thru statistical software in helping the research work of the department.• Specialized area- contingent demand derivation for hypothetical markets.

Master Of Business Administration (M.B.A.), Marketing

B.Sc, Agri Economics And Business Management

Certificate In Marketing, Marketing

Diploma In Computer System Design, Information Technology