Thu Hendy Email & Phone Number

My key responsibilities include:- The creation of engaging web-based marketing campaigns that align with the organisation’s strategy in order to drive brand awareness and increase web traffic whilst maintaining website integrity and brand guidelines. -Developing, maintaining and updating website content - regularly conducting website audits to identify gaps and redundancies across the websites.-Leveraging web SAAS/web technologies to identify gaps, and make recommendations on how to capitalise on the opportunity in order to further improve the user experience and/or increase traffic to the website.- Working closely with the designers and developers to ensure that the user experience is always at the core of every website content project.- Developing and maintaining internal processes which facilitate the efficient delivery of website projects.- Working with teams and departments across the organisation, at all levels, to help problem solve operational issues through the creation/re-design of website content.- Day to day use of Google Analytics, Google Search Console, Trello, Drip and Webflow.

London, United Kingdom

Responsibilities included:Content Marketing - Creating high quality, search engine optimised content for the websites and blogs. Email Marketing - Planning and executing email marketing campaigns and newsletters including copywriting, A/B testing. Social Media Marketing - Managing social media content and measuring the effectiveness of campaigns. Other areas include analysis & reporting, outreach & partnerships, project management and managing relationships with third party agencies.

London, United Kingdom

As Commercial Analysis Executive, I was responsible for providing analysis on the performance of commercial breaks along with audience volumes and profiles, and using that information to accurately forecast the audience volume and profiles of both on-going and new programming. The role required forecasts to be revisited frequently and updated where necessary by identifying and anticipating changes in audience viewing habits.Another main part of the role was to generate and maintain compliant commercial break schedules, adhering to OFCOM regulations, to maximise impacts across ITV and it’s digital channels ITV2, ITV3, ITV4 and CITV.

London, United Kingdom

For almost 3 years I worked with some of the biggest agencies and advertisers ( Loreal, O2, Tesco, Compare The Market, Marks and Spencer) in managing and successfully delivering their campaigns as per their objectives and within their often 6 figure budget/ deal parameters. Towards the latter part of my role, I worked in a business development capacity, working very closely with a number smaller agencies and new businesses in order to help them to build their brand, grow their business and meet their business objectives.

London, United Kingdom

As Assistant Merchandiser, my main role was to forecasting sales by using both historical data combined with current trends, and ensuring adequate stock levels have been planned to achieve these sales (including sales and promotional activity) in order to maximise revenue whilst minimising the risk of markdown. I was also responsible for reviewing sales on a weekly basis, in order to best manage risk, optimise on bestsellers, suggest action where appropriate in order to further increase sales and maximise profitability, whilst again reducing the cost of markdown.I was also involved in providing ad-hoc analysis and compiling reports for day to day decision making and input into department strategy. One of the key factors in being able to do my job effectively was to manage and maintain strong working relationships with an international supply base.

London, United Kingdom

Trading- reviewing sales history and anticipating future demand.Liaising with stores and operations team on despatch, delivery and distribution of new stock and replenishment.Conducting sales and stock analysis by store and recommending stock transfers/consolidation in order to maximise sales and minimise markdown