Thu P. Email & Phone Number

Ann Arbor, Michigan, Us

Building product, content & traditional marketing functions at an early-stage startup:Product- Creating strategic product messaging and positioning frameworks- Leading product launches - cross-team collaboration to develop, plan and execute GTM (go-to-market) campaigns for new product features- Case study interviews, development and publishing- Partner marketing enablement, campaigns, webinars, press releases, etc.- Persona building for buyers and users- Competitive research and analysesContent & Traditional- Strategic website content development, publishing & management- Editorial documentation management- Editorial blog management, writing articles with on-site SEO (search engine optimization) & CRO (click-rate optimization)- PR management, press release writing, publishing and distribution- Web developer/designer management, creating web and social graphicsBlog author: https://www.blumira.com/author/thu/

San Jose, Ca, Us

San Jose, Ca, Us

Lead PMM for Cisco Zero Trust solution marketing messaging & product positioning:- Created positioning & messaging frameworks for Cisco Zero Trust- Created presentations, sales training materials and FAQs- Authored articles on zero trust- Worked on a small team to get Cisco placed as the leader in the Forrester Zero Trust Wave (analyst relations)- Worked across different product and marketing teams to develop a cohesive go-to-market message and web presence for overall portfolio solution

Ann Arbor, Mi, Us

As the Content Marketing Manager, I lead the content efforts across Duo’s website, blog, product, event collateral and email to support software as a service (SaaS), B2B marketing initiatives:- Developing and leading team-wide content marketing promotional campaigns- Creating a content strategy, developing web copy and collaborating on information re-architecture website projects- Editor and author of blog articles, including articles contributed across the company- Writing and editing longform technical reports and ebooks- Writing and curating newsletter content for diverse, targeted audiences - Editing collateral and technical security research reports/blogs- Editing product marketing content used by our sales team, including case studies, data sheets, solution briefs & guides- Leading content for product marketing-led launches of new products and features- Occasionally collaborating on video scripts/storyboards, infographics & social media content

Ann Arbor, Michigan, Us

I researched, drafted, edited, strategized and delivered high-volume marketing collateral for the infrastructure as a software (IaaS) B2B industry, including technical documentation, white papers, email marketing, website and blog copy. I worked on a team to migrate content through a successful site redesign and re-architecture.I created high-quality content based upon on and off-page SEO (search engine optimization) best practices and data-driven marketing strategy; driving significant results and leads - over 100 percent increase in website visitor traffic and 95 percent increase in unique visitor traffic from 2011-12.

B.S., Journalism & Advertising

B.S., Communications