Thu Tran Email and Phone Number

• Increased monthly audience reach by 25% by creating Facebook and LinkedIn content and writing copy• Designed and implemented email marketing campaigns using Mailchimp to internal and external stakeholders, including Amazon, Microsoft, and LinkedIn• Strategized with Founder on streamlining communications to 120 clients in social media groups

• Created email templates using HTML and Iterable platform for over 10 white-label partners includingAmerican Airlines, Alaska, and Emirates• Boosted production by 150% with analysis and standardization of over 300 emails for business partners’ email templates• Advanced strategy and ideation of email, push notifications, and in-product messaging for content-driven campaigns for American Airlines• Pitched corporate marketing strategy to push Rocketmiles B2B marketing in content editorial meetings

• Advertised global exchange programs by developing and distributing communications deliverables and copywriting for social media and email campaigns• Developed and implemented with Associate Director key messages, cross-channel promotional content for seasonal study abroad campaigns• Connected with over 100 US high schools and 30 study-abroad agencies in Asia to promote Beloit College’s academic programs

• Conceptualized In the Mode- a five-episode TV program that focuses on different aspects of fashion • In charge of the production process, from writing and hosting, to shooting and editing• Attracted the highest rating of 200% compared to other shows and was awarded the Beloit TV 2022 Awards for Best On-Air Talent

• Synthesized feedback from focus groups and communicated with the design team to assist with design for a new product launch• Conducted extensive research and literature review on the association between color and flavor for product placement marketing implementation

• Improved branding recognition for clients in various industries by monitoring over 100 daily news coverage on Meltwater and producing weekly metrics analysis, trend forecasting, and solution proposals• Deliberated with Account Manager on marketing pitches, market research, and evaluated ROI of ad revenue and 600+ media clippings• Enhanced clients’ media visibility by editing press releases, business articles, and briefings for 4 accounts and the Vietnam Chamber of Commerce and Industry (VCCI)

- Developed content for Facebook, invitations, and broadcast emails- Managed Facebook page and events- Designed posters, flyers, content to be posted on social media; video and photo editing

• Managed a Facebook news column on consumer financial trends, increasing weekly traffic by 20% with self-produced copy and visuals • Accumulated over 4 million views on Facebook and YouTube for weekly financial news videos by conducting daily financial research, conceptualizing scripts, and editing on Premiere Pro• Identified relevant news for 3-4 pieces of AP-styled short-form content per day, and fact-checked through local and international news APIs

• Organized a networking event for 150 international students and alumni by managing social media, drafting email newsletters, and managing other campus media outlets• Two time awarded the Beloit Leadership Awards for Excellence in Campus Programming by implementing promotional plans on Facebook, email newsletters, and campus media outlets for Global Beloiters- the biggest networking event for international students and alumni• Hosted a job fair by inviting CEOS and representatives from local companies and collaborating with the career development office and campus organizations

• Increased the reach of the center’s educational events by producing marketing materials, including press releases, Facebook posts, emails, and newsletters• Built and maintained relationships with third parties i.e. schools, student clubs, and city officials to rent the office and assist with logistics and marketing