Assistant Brand Manager
• Build up and develop brands to meet needs of consumer.• Implement marketing mix.• Coordinate cross functions for innovation and new product development for domestic and global markets.• Make a plan and execute ATL and BTL.• Keep track and evaluate post-launched products/events.• Work with agencies for communication, packaging, activation.• Monitor marketing budget to be in line with marketing strategy.• Prepare AOP, action plan, launching plan, performance report and sales reports (domestic and global).• Manage and standardize portfolio for domestic and global market.• Coordinate with internal and external functions:o Lead R&D, Production, Purchasing, Planning in developing new products, sales and operation.o Supervise branding.o Co-work IT, HR, Finance in internal procedure and process. o Co-work with sales team to deliver business objectives.o Lead all internal and external functions for events (grand opening ceremony, internal launching, year-end party...).
