From Jun 2021 - Feb 2023 : Marketing Manager for Twister brand and Juicy milk brandFrom Mar 23 - Aug 2024 : Marketing Manager for Aquafina brand and Revive brand From Sept 24 - Until now : Senor Marketing Manager for Sting brand My experiences:*Brand building and Communication *Identifying potential new markets and creating a plan to enter the market*Developing marketing strategies & Implement *Oversee all marketing campaigns (Thematic, Tet...), and Reviewing… Show more From Jun 2021 - Feb 2023 : Marketing Manager for Twister brand and Juicy milk brandFrom Mar 23 - Aug 2024 : Marketing Manager for Aquafina brand and Revive brand From Sept 24 - Until now : Senor Marketing Manager for Sting brand My experiences:*Brand building and Communication *Identifying potential new markets and creating a plan to enter the market*Developing marketing strategies & Implement *Oversee all marketing campaigns (Thematic, Tet...), and Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints*Updating senior leadership team on the progress of marketing (activities, results of campaigns, business performance....)*Leading and Coaching team members (BM, ABM, ME) Show less

Position: Group Brand Manager Report to : Deputy General ManagerAssistant: 2 BMs + 2 ABMs Brand in charge : Dr Luxia brand / Formilac brand with full portfolio and NTF Dr Colos (~70 SKUs)Main Duties: • Plan AOP 2021, and evaluate marketing and advertising program 2020• Restructuring product portfolio towards more efficiency, strategic product planning • Guarantee the strong development of hero brands including Brand Margins, Brand Awareness… Show more Position: Group Brand Manager Report to : Deputy General ManagerAssistant: 2 BMs + 2 ABMs Brand in charge : Dr Luxia brand / Formilac brand with full portfolio and NTF Dr Colos (~70 SKUs)Main Duties: • Plan AOP 2021, and evaluate marketing and advertising program 2020• Restructuring product portfolio towards more efficiency, strategic product planning • Guarantee the strong development of hero brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, and Product Innovation• Manage marketing mix for all brands• Coach, and provide to brand managers• Assist Marketing Director in planning, organizing Show less

Position: Brand Manager (H16) Report to : Marketing Manager Assistant : Brand executive Brand in charge : Friso Brand (with focusing Innovation projects/ Future market) Main Duties: Innovation Projects and Future market (products)• Creates and manages the new product launching (idea – operations) to support the business to achieve its business… Show more Position: Brand Manager (H16) Report to : Marketing Manager Assistant : Brand executive Brand in charge : Friso Brand (with focusing Innovation projects/ Future market) Main Duties: Innovation Projects and Future market (products)• Creates and manages the new product launching (idea – operations) to support the business to achieve its business objectives.  Identifies Marketing opportunities.  Identify consumer needs; develop new products to meet consumer needs. Periodically presents project updates to the MT Members. Build the P&L  Responsible for Performance Evaluation Analysis: • Handle all aspects of taking successful new product launching.• Oversight the implementation of AOP, from the strategic discussion to development and all way communication to sales force (such as: thematic campaign, grassroots, promotions, …) .• Managing the allocation & disbursement of budget for assigned brand to maximize ROI and having positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal).• Working with Sales to co-develop trade & channel programs, POS support related to brands. Show less

Position: Brand Manager Report to : Senior Brand Manager Assistant : Brand executive Brand in charge : Craven A family (Con Mèo) Main Duties: • Oversight the implementation AOP for Craven A family in 2015 & 2016• Participate in MKT research activities as : Brand health check / Post launch evaluation / 4CAST / 4TUNE / FCG .....• Planning and operation from concept to activities• For Product developing :  Work close… Show more Position: Brand Manager Report to : Senior Brand Manager Assistant : Brand executive Brand in charge : Craven A family (Con Mèo) Main Duties: • Oversight the implementation AOP for Craven A family in 2015 & 2016• Participate in MKT research activities as : Brand health check / Post launch evaluation / 4CAST / 4TUNE / FCG .....• Planning and operation from concept to activities• For Product developing :  Work close with MKT Regional team / R&D regional team to seek appropriate governance and oversight in line with the Brands portfolio positioning as well as end market : Develop new extension line (White Cat project), Upgrade current product (Black Cat project II , Grey Cat project), Revamp packaging (Navy Cat, Mini Cat) Identifying the difference and opportunity of current and future consumer needs to propose brand strategy • For launching campaign Planning and operation for Grey Cat campaign (Product upgrade - core SKU) from concept to activities Show less

Position: Senior Assistant Brand Manager Report to : Senior Brand ManagerBrand in charge : Dielac Brand (Alpha and Alpha gold as Hero brand) Main Duties: • Launching new product as Dielac Alpha gold (hero brand in IFT segment with 60% value contribution)• Revamp product (new label & formula) as : Dielac Alpha, Dielac Mama, Ridielac• Participate in MKT research activities as : Brand health check / Post launch evaluation / CLT / FCG .....• Hold… Show more Position: Senior Assistant Brand Manager Report to : Senior Brand ManagerBrand in charge : Dielac Brand (Alpha and Alpha gold as Hero brand) Main Duties: • Launching new product as Dielac Alpha gold (hero brand in IFT segment with 60% value contribution)• Revamp product (new label & formula) as : Dielac Alpha, Dielac Mama, Ridielac• Participate in MKT research activities as : Brand health check / Post launch evaluation / CLT / FCG .....• Hold self-accountable for budget of the brand  ATL  New TVC for Dielac Alpha gold "CÔNG THỨC DINH DƯỠNG ĐỘT PHÁ GIÚP BÉ PHÁT TRIỂN TRÍ NÃO TỐT HƠN" TVI & PR campaign for Milk powder biggest factory in Southeast Asia BTL Education event for Dielac Alpha "DINH DƯỠNG HỢP TÁC QUÔC TẾ - NUÔI CON PHÁT TRIỂN ĐƯỜNG DÀI" Planning and operate for big consumer promotion campaigns in nationwide as Dielac Alpha / Dielac alpha gold / Dielac Starcare Show less

Position: Junior Brand Manager Report to : Marketing DirectorBrand in charge : Kiddy nutrition oil (niche market)Main Duties: • To develop AOP for Brand• Hold self-accountable for budget and conduct cost-benefit analysis on assigned marketing projects. ATL  Kiddy TV show "NGON MIENG NHE BE YEU" Digital MKT as - Contest video clip "BE NHAY CUNG KIDDY" on micro site- Campaign "GIANG SINH… Show more Position: Junior Brand Manager Report to : Marketing DirectorBrand in charge : Kiddy nutrition oil (niche market)Main Duties: • To develop AOP for Brand• Hold self-accountable for budget and conduct cost-benefit analysis on assigned marketing projects. ATL  Kiddy TV show "NGON MIENG NHE BE YEU" Digital MKT as - Contest video clip "BE NHAY CUNG KIDDY" on micro site- Campaign "GIANG SINH YEU THUONG" - Build and maintain FaceBook - Kiddy BTL Sponsor and branding activities in Nutrition Centre HCM / National Institute Nutrition in Hanoi Nutrition consulting in industrial zone, medical station, magazine... Kindergarten campaign "BE KIDDY TAI NANG" for North & South Show less