Digital Marketing Leader
Current- Building and implementing Post-Purchase app to manage sales, marketing and care for customers.- Applying O2O methods to track customers’ behaviors via their touchpoints (click on the website, check-in at the sale gallery, ...).- Digitalizing the sales and marketing process to follow up the customer journey and increase customer experience from online to offline by developing the post-purchase app with 14 steps in the customer journey.- Involving in the development of annual marketing strategies- Building, planning and implementing digital & marketing strategy, research, campaign materials that leverage brand positioning, target audience and digital insights and trends.- Managing all the digital assets for corporate brand and projects and SEO.- Supervising all of the digital campaigns and social media.- Ensuring brand consistency in all advertising efforts and managing sensitive issues.- Analyzing data and reports to track the effectiveness of communication campaigns and make data-driven recommendations for improvement.- Implementing performance and awareness of online ads for projects to increase sales and strengthen the company’s brand position.- Managing to fulfill activities of the digital team which is in charge of creative content, performance ads, web/app dev.- Organizing and managing events combined online and offline- Being responsible for planning and budgetary control of all digital marketing related activities and departments.- Evaluating customer research, market conditions and competitor’s data. - Reviewing new technologies and keeping the company at the forefront of developments in digital marketing for developing the corporate’s brand and product sale.- Building and maintaining relationships with the creative community, media partners, real estate industry leaders and influencers- Managing and handle social media crisis
