Thuy Khuc-Bilon Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Geneva Area, Switzerland

Lausanne Area, Switzerland

The AISTS is one of the world’s premier education academies in sports administration, recently ranked the number 1 Masters in Sports Management in the world. As the Marketing & Communication lead, I manage the entire marketing, branding and communications activities from end-to-end, including: Leading the brand and visual identity redevelopment; re-vitalising all communication touch points, including website and promotional marketing materials Establishing a market research programme to systematically inform marketing decision-makingSpearheading brand awareness-raising initiativesSupporting the re-connection and re-engagement with alumni through a story-based focus

Lausanne Area, Switzerland

This diverse role encompassed leading the admissions for the AISTS Master of Sports Administration as well as the general day-to-day marketing. Responsible for the communications to potential students Led engagement and content development on social media platforms, including Twitter, Facebook and LinkedIn Helped refine Search Engine Advertising campaignDeveloped content for website and help drive web traffic increases

Birmingham, United Kingdom

Directly responsible for planning, managing and implementing marketing campaigns for the broad programme of over 100 concerts and performances, including sole responsibility of creating awareness and driving sales for the pop, family and educational performances. Marketing responsibilities included working closely with promoters and the programming team, while line-managing the Marketing Assistant role.

Vancouver, Bc

Prime Focus World is a global entertainment services group with offices in London, Los Angeles, New York, Vancouver and India. They provide visual effects and 3D conversion services to the film, television and advertising industries. I was brought on by the Executive Producer for North America to work directly with the EP, and the marketing teams in LA and London on a number of specific initiatives, including the launch of their new Vancouver office, and raising the office’s local profile, including the launch of their work on Men in Black 3.

Vancouver Film School is one of the world’s most highly acclaimed post-secondary entertainment arts institutions. As the Marketing Manager, I was responsible for the smooth day-to-day management of the School’s in-house marketing department, which broadly covers the areas of public relations, social media, events, media production, web design and development, graphic design and copy writing. Core responsibilities included: • Working directly with the Director of Marketing to develop, plan and implement all marketing strategies and initiatives• Leading the marketing team on a day-to-day basis to ensure that all marketing campaigns are executed successfully• Developing projects briefs, to provide direction on campaign objectives, and deliverables • Working with all 13 program departments to ensure the integration and synergy of all marketing and promotional efforts• Building relationships with key marketing partners to enhance promotional initiatives

In this role, I was responsible for creating media-worthy campaigns, implementing advertising campaigns, and ensuring the promotional objectives were achieved. Key responsibilities included: • Researching, drafting and distributing press releases, and pitching stories to journalists, producers and bloggers • Developing and implementing promotional plans for specific marketing initiatives • Coordinating all of the School’s advertising, including media research, planning, and buying, for online, search engine, radio, cinema, outdoor, and print• Maintaining an advertising budget of over half a million dollars• Overseeing the Marketing Data Analyst to track advertising effectiveness of the School’s marketing activities and initiatives

As the Marketing Coordinator, I reported directly to the CEO and was entirely responsible for the implementation of the firm’s strategic marketing plan, while working with an external agency. With over 100 staff, four core business divisions and four distinct industry streams, Perks is one of the largest independent financial services firms in South Australia. Key achievements include : • Coordinating the firm’s overall print advertising campaign including media placement• Coordinating the development and rollout of Perks’ new branding • Writing copy for print advertisements, website and promotional brochures and collateral• Working with the IT department and external web developers by directing, designing and project managing the new website • Undertaking public relations and achieving high level and relevant print and radio coverage• Event design, management and coordination of client and corporate functions and events • Planning the successful entry into the new markets of the hotel and plumbing industries. This involved conducting market research, writing a marketing plan and translating the strategy into action• Designing and executing a targeted direct mail campaigns• Identifying, servicing and leveraging sponsorship opportunities • Directly accountable for managing and monitoring the firm’s Marketing budget

After three months learning the front end operations and the core business of Chilcotin Holidays Guest Ranch, I moved into the newly created position of marketing which reported directly to the owners and operators. Key achievements include:• Cultivating successful relationships with Booking • Writing, producing and editing a fortnightly newsletter, sent to over 3000 readers • Working on joint promotional efforts and sponsorship partnerships with various tourism associations • Writing trip descriptions for promotional purposes for inclusion in brochures, promotional materials and website• Overseeing and coordination of the Direct Mail efforts

As Project Officer for the ECIC, I was given the core responsibility for the management and marketing of the Commercial Awareness Program (CAP), a program delivered to over 150 postgraduate research students. In conjunction, I also assisted the Centre’s Director in implementing and executing the Centre’s marketing activities. Key achievements include: • Regular maintenance and updating of the Centre’s website • Creator and Editor of the Centre’s newsletter – with a distribution to over 3500 members• Design, coordination and implementation of the Market Research program, involving conducting comprehensive pre and post event evaluation • Event design, coordination, promotion, management and delivery of seven seminars annually to over 200 participants• Securing an exclusive sponsorship deal for the Commercial Awareness Program with a National Government body• Initiating the re-branding of CAP and taking the Program from a pilot initiative to a formalised and core part of the University’s research study program• Managing the EDS Scholarship announcement event which was attended by a number of VIPs including key Ministers, the University Vice Chancellor, CEO of EDS Australia and key members of Industry• Representation of ECIC at various expos and shows such as the University of Adelaide Career’s Fair, Open Day and the Postgraduate Opportunities Fair.

Bachelor Of Commerce (Marketing), Commerce, Marketing, Management

Graduate Certificate Tourism (Festival & Event Design & Management), Festival And Event Design And Management