- Conducted comprehensive desk research across multiple industries to extract valuable insights;- Contributed to report writing and slide design to clearly present findings and recommendations for consulting projects;- Assisted in primary data collection and analysis to support research initiatives;- Translated transcripts and organized data into centralized databases, ensuring accuracy and accessibility.

- Specialized in designing, collaborating with the content team to visualize marketing ideas and execute communication plans on various platforms for different projects;- Projects engaged: ACdemy, Battle of Minds by British American Tobacco, Management Trainee Program by Frieslandcampina Vietnam, P&G CEO Challenge.

- Discovered target audience insights and crafted communication plans;- Implemented advertising strategies on the club's fanpage;- Successfully recruited 29 members and reached 20,000+ audience through media posts.

- Lead the team of 8 members to develop promotional strategies online and offline, allocated tasks and keep track members’ work process;- Increased 50% reach within 1 month, attracted more than 600 audience for the Final Night.

- Designed POSM and social posts, provided training and feedback to the design team to ensure the best quality output;- Created the design guideline for internal users, ensuring the aesthetic quality and enforcing a consistent brand image.