I'm passionate about learning and trying new things, which is why I'm always eager to experiment with new methods, content, and ideas in my work every day. I've been fortunate to gain years of experience in the F&B industry, working in various positions from entry-level to mid-management, across different business models from family-run businesses and small enterprises to companies with up to 500 employees. These experiences have taught me invaluable lessons not just about the industry, but also about life and interpersonal skills.Some memorable numbers:- Achieved >1000% ROI on advertising for Hoa Sơn Tửu Lầu (F&B sector) for two consecutive years.- Ran numerous viral marketing campaigns that were covered by the press.- Achieved a CPL of <$1 for high-quality retail leads.- Successfully organized events with over 500 attendees for the F&B and Marketing sectors.- Trained and coached many cafe owners.- Authored two books on Marketing and business in the F&B sector, well-received by the audience.I have a strong passion for learning and experiencing new things across various industries and companies. If you're looking for someone who can help you reach more customers at a lower cost, I can help. Feel free to reach out to me, and who knows, a fantastic project might be born. How exciting!
Ats Vietnam
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Chief Sales Marketing OfficerAts Vietnam Sep 2022 - PresentHanoi, Hanoi, Vietnam- Recruited and trained a 15-person in-house marketing team.- Achieved consistent revenue growth over multiple consecutive months with an impressive advertising spend to total revenue ratio of only 2.4%, and 18% for retail.- Implemented significant changes in product value propositions, tripling potential customer reach with a cost of only 25,000 VND per potential customer who proactively leaves contact information.- Currently leading ATS Vietnam to be the top company in the Vietnamese market, preparing for expansion into the Southeast Asian market.
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Founder & CeoHoa Sơn Tửu Lầu Jan 2014 - Dec 2019Ho Chi Minh City, Vietnam- Co-founded and developed Hoa Sơn Tửu Lầu, the first martial arts-themed restaurant startup in Vietnam.- Successfully expanded the brand to 6 large-scale restaurants, with the largest covering an area of 1700m2.- Led marketing and branding strategies, making the brand extremely popular and well-known in Saigon.- Managed and coordinated all marketing activities, including digital marketing, events, and promotions.- Developed strong customer engagement through innovative marketing campaigns and community events.- Oversaw the design and implementation of themed dining experiences, enhancing customer satisfaction and loyalty.- Collaborated with cross-functional teams to ensure seamless operations and consistent brand messaging.- Featured in several major publications and media outlets for its unique concept and success, including VnExpress, Zing News, Kenh14 and Soha.
Thông Phan Education Details
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Truyền Thông Trăng Đen - By Nguyễn Ngọc LongCommunication And Media Studies -
LitadoSeo K24 -
VietnamarcomMarketing Manager
Frequently Asked Questions about Thông Phan
What company does Thông Phan work for?
Thông Phan works for Ats Vietnam
What is Thông Phan's role at the current company?
Thông Phan's current role is Marketing Strategist & Trainer | Expert in AI-Driven Marketing Solutions | Helping SMBs Grow.
What schools did Thông Phan attend?
Thông Phan attended Truyền Thông Trăng Đen - By Nguyễn Ngọc Long, Litado, Vietnamarcom, University Of Economics Ho Chi Minh City.
Not the Thông Phan you were looking for?
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Thong Phan
Ho Chi Minh City, Vietnam -
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Thong Phan
Ho Chi Minh City, Vietnam -
Thong Phan
Manager Digital-Labs At Vietnam International Bank (Vib) - Ngân Hàng Quốc TếHo Chi Minh City, Vietnam
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