• Inspire and build up strong competency for 6 functional teams: Brand & Research | Social & Seeding | Digital Performance | PR | Planning & Innovative Project | Creative. Directly report to CEO.• Be responsible for maintaining & monitoring Sendo awareness at #3 TOM Brand recall. • Be in charge of all bidding for Creative, 360 Degree Media, TVC Production & Social scope.• Lead 3 hero projects per year to grow the brand and business by collaborating with Business, Partnership, Tech & Finance.• Develop brand positioning & brand assets for Sendo Farm.• My legacy in Sendo: ++ Achieved volume sales of 200 tons of lychee vs 20 tons planned, which was under campaign Agriculture Digitalization with the Ministry of Industrial & Trade. ++ Uplifted Sendo into Top 3 of EC Industry with the campaign of enhancing brand positioning with top celeb My Tam singer.++ Remarked 1M users in 1 day on Black Friday 2018 with Concept ”Blockbuster Sale with 1K” – 1st launch of the market.++ Successfully led the biggest livestream music show on Black Friday 2019.++ Led to create all brand assets for the new startup - Sendo Farm.

- Support CMO to build up Sendo's brand strategy [Brand Positioning | Brand Portfolio | Brand Plan | Brand Audit].- Support CMO to build Integrated marketing communications and other complex marketing programs.- Control monthly KPI & budget of total Marketing Center.- Lead & conduct innovations of Sendo from the MKTG side (Livestream Celebrity Show).- Cum Media Manager to manage Media agency to plan & buy media for TV & OOH.

- Together with Senior Brand Manager to build up & deploy the brand marketing plan [Positioning | Initiatives| Budget planning].- Lead to launch new brand communication with Mỹ Tâm singer as a brand ambassador for Sendo.

- Own & develop the marketing plan for a group of brands included the hero brand Choco P&N and the other 3 brands like Phaner Pie, Pop-it Candy & Oh-fresh.- Relaunch new positioning & promotion campaign for Choco P&N.- Relaunch new packaging of the rest of the brands.- Launching Oh-fresh potato cracker brand.- Take over Media & Research-related scope.- Control Revenue & PnL for each brand.

Lead 2 brands Omachi Chua Cay & Komi Congee

Support Brand Manager to manage Omachi Chua Cay Brand.

. Assist to launch new breakfast brand B'fast in August 2013.. Assist to manage new brand Sagami now.. I always look for opportunities to hunt winning. . Ambitious.. Positive thinking.

•Build marketing plans and brand strategy.•Monitor and track brand’s business by volum/brand health/ market share.•Control assigned marketing budget.•Work to ATL and BTL agencies for activities in 360 degree plan.•Analysis market of category and competitor’s activities.•Work to functional department to ensure brand’s business.

•Find new exporting markets.•Maintain relationship to the current clients.•Be responsible for sale to Laos, Myanmar and Cambodia market.•Support to implement activities in the exhibition fairs and seminars.