EVP & COO (2018-present); Vice President and Chief Strategy Officer (2015-2018); Vice President (2012-2015); Senior Communications Consultant (2011-2012)Drive success for an early adopter of the virtual agency model, helping Spring Green to grow in revenue and staff. Execute strategic decisions on company direction including budgets, accounts, and staffing. Responsible for business development.Lead account strategy and head the University of Washington Continuum College and other select accounts. Supporting geographically dispersed staff spanning international time zones, managing teams and providing strategic direction for communications planning throughout the year including developing objectives, tactics, key messages, targeted outlets, and social media strategies. Work with clients from the initial scoping and contract phase to day-to-day oversight and execution. Provide expertise on executive and leadership messaging, media outreach, and utilizing executive voice in social media, as well as traditional internal channels to reach employees with effective campaigns. Manage internal team collaboration and operations using latest technology tools. Present at industry and local business conferences:• “Check Yourself: How to Be Your Own PR Staff," Northwest Communicators Conference (2024)• “Telling your story,” UW CoMotion Fundamentals for Startups Lecture Series (2024)• “Listening Strategies for Leadership,” Ragan Internal Communications Conference (2023)• “The Future of Work,” 2020 Kruse Way Economic Forum by Buckley Law (2020)• “Marketing & Communications on a Continuum: Reaching the Audiences Who Matter,” University Professional and Continuing Education Association Marketing and Enrollment Management Seminar (2019)Published works in: Ragan.com; PRSay blog; Society of Women Engineers magazine; ScaryMommy

Account ManagerWaggener Edstrom 2005-2011 | Portland, ORLed a small team to deliver analyst relations strategy for Microsoft’s Server & Tools Business account for 5.5 years. Served as strategic relationship manager for global public relations, specializing in building relationships with leading industry analyst relations firms such as Gartner, Forrester, and International Data Corporation (IDC). Facilitated firms’ product development consulting activities with Microsoft’s engineering, architecture, and marketing teams to enable them to competitively position features and deliver them through the sales and partner chain. Managed Microsoft product messaging for Forefront, Systems Center, and Hyper-V. Aligned product launches and analyst reports that positioned Microsoft favorably in the market, including Gartner Magic Quadrants and Forrester Wave Reports. Project managed STB Analyst Relations Summits. Received 2 promotions in 4 years.

Led and directed all internal communications for agency employees at each of the 10 NASA field centers. Drove consistent messaging and efficient processes. Managed all incoming media requests and worked on special projects including the “Return to Flight” launch of Discovery following the Columbia tragedy. Served as NASA liaison on the IMAX movie Magnificent Desolation, collaborating with the IMAX and Smithsonian teams on the launch premiere event at the Air & Space Museum in Washington, D.C. Staffed Buzz Aldrin on the red carpet. Guided team members to produce employee newsletters for NASA headquarters.

Served as liaison and project manager for political consultants on congressional, gubernatorial, and state legislative campaigns. Specialized in trade association and campaign communications for the Oregon Restaurant Association (now Oregon Restaurant & Lodging Association). Directed graphic design and authored copy editing on accounts.