- Researched and implemented content strategies to improve user engagement and achieve business goals.- Conducted user research to create wireframes, prototypes, and user-testing scenarios. Designed intuitive and user-friendly digital experiences based on user feedback and best practices.- Created social media content optimized for SEO and user engagement, utilizing keyword research and relevant hashtags to increase organic reach and brand awareness.- Managed and grew the company's Instagram presence across multiple accounts using Meta Creative Suite. Maintained consistent brand messaging and visual identity to strengthen brand recognition.- Maintained and updated content across multiple company websites on WordPress, ensuring consistent brand voice, SEO best practices, and user-friendliness. Additionally, conducted research and implemented appropriate WordPress plugins to address specific website needs

- Leveraged Webflow's visual design capabilities and front-end coding skills (HTML, CSS) to implement new website features that improve user experience and functionality.- Designed and developed user interfaces (UIs) prioritizing usability, responsiveness, and visual appeal. Utilized User-Centered Design principles to ensure interfaces optimize site functionality and enhance user experience.- Collaborated closely with stakeholders (Product Managers, Client Success, Engineering) to gather user requirements and translate them into clear, concise documentation.- Maintained and improved user documentation through ongoing updates reflecting changes in product features and user needs. Employed innovative approaches to enhance documentation quality, usability, and accessibility.

- Collaborated with Product and back-end developers to translate design concepts into interactive web pages using HTML, and CSS.- Developed user-friendly end-user documentation, including text, and diagrams to effectively communicate complex product information and ensure client success.- Collaborated with the Chief Operating Officer and Marketing team to gather and evaluate user requirements, ensuring design solutions were aligned with business objectives.- Developed design concepts and illustrated them using storyboards, process flows, and sitemaps on Figma to effectively communicate ideas to stakeholders.- Created UI mockups and interactive prototypes on Figma to clearly demonstrate how the site would function and look, allowing for user feedback.- Organized and managed design projects using online collaboration tools such as Miro.

- Designed interactive graphics and technical illustrations for licensed products sold in pharmacies using industry-standard software.- Collaborated with team, customers, and managers to improve operations and customer satisfaction through effective design solutions and website navigation plans.- Leveraged Adobe Creative Suite to create visually compelling and brand-consistent marketing materials, including brochures, flyers, product labels, and more.