Responsible for developing advertising strategies that align with business objectives and target audiences for both Business Units and for more than 20 yearly events in all of Latin America and India (online and in person). Create and set up paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and Twitter.Conduct in-depth market research to identify relevant keywords, demographics, competitors and interests for targeting high level… Show more Responsible for developing advertising strategies that align with business objectives and target audiences for both Business Units and for more than 20 yearly events in all of Latin America and India (online and in person). Create and set up paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and Twitter.Conduct in-depth market research to identify relevant keywords, demographics, competitors and interests for targeting high level audiences.Collaboration with other team members, such as designers and content creators, to ensure cohesive campaign execution. Develop compelling briefings for ad copy and creative assets that resonate with the target audience, social media platform of choice and event.Allocate and manage advertising budgets effectively to optimise campaign performance. Adjust bids and bidding strategies to achieve desired campaign objectives.Implement and analyse A/B tests for ad variations to improve a variety of metrics.Daily analysis of campaign data and metrics to identify areas to improve key performance indicators like CTR, conversion rate and CPA.Creation of regular reports on campaign performance to stakeholders, highlighting updates, address concerns and align strategies for each Business Unit.Mentorship to junior team members, helping them develop their skills in paid media and performance analysis. Show less

Initial contact and onboarding of new clients onto the company's management platforms. Website mapping using Google Analytics and Tag Manager (both native mapping and Data Layer). Team management, process implementation, feedback delivery, and workshop development.Creation of a digital marketing strategy tailored to the services hired by the client and their native tools.Responsible for managing tasks related to campaign tracking and the creation of new paid campaigns, maintaining… Show more Initial contact and onboarding of new clients onto the company's management platforms. Website mapping using Google Analytics and Tag Manager (both native mapping and Data Layer). Team management, process implementation, feedback delivery, and workshop development.Creation of a digital marketing strategy tailored to the services hired by the client and their native tools.Responsible for managing tasks related to campaign tracking and the creation of new paid campaigns, maintaining close communication with the customer service, copywriting, creative, and development teams.Creation, monitoring, and editing of campaigns using Google Ads, Facebook Ads, and LinkedIn. Advanced proficiency in search, display, shopping, and YouTube campaigns. Configuration of pixels, conversion campaigns, catalog campaigns, messaging, and brand recognition campaigns in general.Preparation of reports considering relevant KPIs for each client and specific campaigns using DashGoo and Data Studio.Direct contact with technical support for major paid campaign platforms (Google Ads, Facebook, and LinkedIn). Development of inbound strategies, white label content, and email marketing automations using the Lahar and RD Station platforms. Show less

Development of digital marketing campaigns. Management of social media pages. Creation of printed graphic materials, videos, and texts with focus on SEO. Structuring web pages, online stores, and content management. Use of CRM and ROI tools. Communication with suppliers, developers, and customers. Integration with marketplace tools like Facebook and Mercado Livre. Monitoring campaigns and website traffic using Google tools such as Google My Business, Google Ads, and Google Analytics.

Development of campaigns in Google Ads and Facebook Business. Management of social media pages. Creation of analysis tools and process implementation. Training of employees within partner companies.

Social media analysis, content creation for Instagram, Facebook, and Wordpress institutional pages. Structuring campaigns using Facebook Ads, Google Ads, and Google My Business. Building relationships with potential partners and managing internal marketing actions for clients.