Tiago Mendes Email & Phone Number

Spain

• Drive Operators success by understanding client needs and exceeding revenue targets.
• Build and maintain strong client relationships, monitoring KPIs like operator turnover, GGR, and NGR on Playtech games.
• Collaborate with internal teams to promote growth and leverage Playtech tools for enhanced engagement and streamlined processes.
• Negotiate deals and promotions to boost content visibility and strengthen customer loyalty.
• Leverage deep expertise in Belgium, Netherlands, Switzerland, Brazil, and the UK markets, ensuring compliance with local regulations.

• Leading a Dedicated Team: Managed a 25-member team to execute daily marketing operations across Poker, Casino, Sports, and Lifecycles, ensuring seamless marketing efforts.
• Enhancing Team Proficiency: Identified team gaps and provided training to boost skills and knowledge, resulting in a more competent workforce.
• Driving Customer Engagement and Revenue Growth: Collaborated with the commercial team to execute promotions and marketing communications, increasing customer engagement and revenue. Oversaw tournaments and leaderboards.
• Ensuring Seamless Website Alignment: Proactively identified and resolved website errors in coordination with the product team, ensuring promotional and bonus requirements aligned with website functionality.
• Data-Driven Performance Improvement: Tracked KPIs and mapped bonuses to facilitate cost tracking and data-driven decision-making for optimal resource allocation.
• Setting a Standard for Success: Showcased team achievements to inspire other brands within Entain to adopt similar restructures and improvements, positioning the Marketing Operations team as a model of efficiency.

• Team Expansion for Enhanced Operations: Building and leading a team from 3 to 15 talented individuals responsible for CRM Operations has a direct effect on the smooth and efficient functioning of operations for Party.
• Diverse Marketing Initiatives for Customer Engagement: Creating bonuses, promotions, leaderboards, tournaments, rewards programs, and sending marketing communications across various sectors, such as Poker, Casino.
• Efficiency Through Process Development: Developing and implementing robust processes and quality controls directly enhances the efficiency and effectiveness of CRM operations, reducing errors and optimizing workflow.
• Facilitating Interdepartmental Collaboration: Acting as a central point of contact and fostering collaboration among departments has a causal link to seamless communication and coordination, resulting in improved.
• Optimized Resource Allocation and Enhanced Customer Experience: Assisting in mapping bonusing cost not only aids in optimizing resource allocation but also ensures better cost management. Continuously improving.

Gibraltar

• Poker and Headline Management: Ensuring smooth operations and player satisfaction.
• Enhanced Player Journey: Leading to higher engagement and satisfaction.
• Bonus Optimization: Boosting player participation and contentment.
• Data-Driven Campaigns: For improved marketing outcomes.
• CRM Expertise: Ensuring operational excellence, especially in Poker operations.

Portugal / Malta

• Marketing Strategy Crafting: Develop acquisition and retention marketing strategies.
• Effective CRM Coordination: Coordinate diverse CRM campaigns to boost engagement.
• Email Design and SMS Implementation: Create HTML emails and utilize mobile SMS tactics.
• KPI Tracking and Insightful Analysis: Monitor KPIs and provide insights for campaign improvement.
• Competitor and Trend Analysis: Analyze trends and competitors for strategic insights.

Malta

• Diverse Customer Acquisition: Employ various marketing channels and strategies to attract and convert new customerseffectively.
• Automated Onboarding Journey: Implement automated journeys to enhance the experience and boost conversionrates.
• Engagement and Retention: Manage weekly campaigns across channels (email, SMS, social, banners) to engage andretain customers.
• Compelling Content: Create captivating emails and banners for more engaging marketing materials.
• Data-Driven Optimization: Generate regular KPI reports for performance tracking and decision-making, while alsosupporting affiliate efforts and optimizing campaigns.

• Engaging CRM Retention Campaigns: Coordinate and execute captivating CRM campaigns to retain customers.
• Seamless Player Journey: Enhance the player journey to foster loyalty and satisfaction.
• Timely, Effective Campaigns: Ensure high-quality campaigns with timely delivery and compelling messaging.
• Competitor Analysis for Improvement: Analyze trends and competitors to gain insights for continuous enhancement.

Malta

• Ecommerce Website Launch: Create and launch user-friendly ecommerce website to drive online sales.
• Effective Branding and Product Creation: Develop branding strategies and products aligned with brand identity.
• European Market Sales Strategies: Implement sales strategies for European markets, considering cultural nuances and trends.
• Engaging Content Creation: Create captivating content (pictures, videos, creatives) to engage the target audience.
• Multichannel Marketing: Utilize email, SMS, social ads, and influencer partnerships to reach and engage customers effectively.

Malta

• Live Roulette and Blackjack Hosting: Professionally hosting and managing live Roulette and Blackjack games, ensuring players have an enjoyable experience and offering assistance as required.